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Pinterest Jumps Over 5% -- But Can It Sustain the Surge Amid Ad Turmoil?

Pinterest Jumps Over 5% -- But Can It Sustain the Surge Amid Ad Turmoil?

Yahoo12-05-2025

Pinterest (NYSE:PINS) shares jumped over 5.1% at 1.11pm in after-hours trading after the social media platform posted first-quarter earnings that outpaced revenue expectations but missed slightly on EPS. Revenue hit $855 million, a 16% year-over-year increase, with 570 million monthly active users, up 10% from last year. Yet, ad pricing fell 22%, underscoring ongoing challenges in monetizing international markets.
Warning! GuruFocus has detected 5 Warning Signs with PINS.
CEO Bill Ready spotlighted Pinterest's transformation into a shopping hub for Gen Z, positioning it as a secular share-taker amid tough market conditions. CFO Julia Brau Donnelly flagged pockets of ad spending pullbacks from Asia-based e-commerce players, impacted by the recent closure of the U.S. de minimis trade loophole. Despite these headwinds, the EBITDA margin came in at 20%, edging past Wall Street's 19.4% estimate.
The attached chart underscores Pinterest's volatile earnings trajectory with consistent revenue growth juxtaposed against uneven profitability. Net income spikes, followed by abrupt drops in the past, indicating that those high positive net income were not normal business operation. This could also indicate potential volatility ahead. Can Pinterest turn its expanding user base into a sustainable revenue engine amid shifting ad dynamics?
This article first appeared on GuruFocus.

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