From D2C to Dubai: Brand Studio Lifestyle launches in UAE, plans 38 more stores in India
, which houses five brands - Tokyo Talkies, Highlander, Vishudh, Ketch, and Locomotive - is entering the international market by opening three stores in the Middle East - one in Dubai and two in Sharjah, Shyam S Prasad, Co-Founder & CEO of Brand Studio Lifestyle, told ETRetail.
It has entered the Middle East market through a strategic collaboration with Raphael Lifestyle.
"The collaboration with Raphael Lifestyle goes beyond
retail presence
. It sets the stage for deeper market penetration and opens doors to multi-format distribution channels across the Middle East," he asserted.
"By this fiscal year's end, we plan to open seven more stores in the Middle East. As far as ROI is concerned, it will take at least six months from the time of opening the stores," he further added.
The store at BurJuman Mall in Dubai, and at Mega Mall, Sharjah spans across 5,000 sq.ft, whereas the one in Sahara Centre, Sharjah spans across 9,000 sq.ft.
Brand Studio Lifestyle, which already operates 37 stores in India, plans to expand its presence further by opening an additional 38 stores by the end of this fiscal year.
The company, which has store sizes spanning from 5,000 to 6000 sq.ft., follows the COCO and COFO models. Currently, it operates 4 COCO stores and 33 COFO stores.
"Currently, we have a presence in Gujarat, Maharashtra, UP, Karnataka, AP, and Delhi, and by this fiscal year's end, we are planning to expand our presence in MP, WB, Rajasthan, Punjab, and Haryana.
"Apart from this, we aim to expand the retail presence further by opening shop-in-shops across 600 points of sale through LFS and MBOs," he further added.
Currently, 60 per cent of the revenue of the company comes from e-commerce, 25 per cent from offline, 8 per cent from its
D2C
channel, and the remaining 7 per cent is contributed by other channels like distribution.
This fiscal year, it plans to invest Rs 25 crore towards store expansion and marketing.
Brand Studio Lifestyle, which closed the last fiscal year with Rs 1,200 crore in GMV, is planning to close this fiscal year with Rs 1,300 crore in GMV.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Indian Express
27 minutes ago
- Indian Express
Top 10 most valuable Indian family businesses in 2025: THIS family's wealth equals one-twelfth of India's GDP
Top 10 most valuable Indian family businesses in 2025: The Ambani family has topped the 2025 Barclays Private Clients Hurun India Most Valuable Family Businesses List for the second consecutive year, with a staggering valuation of Rs 28.2 lakh crore, roughly one-twelfth of India's GDP. In second place is the Kumar Mangalam Birla family, which climbed to the spot with a valuation of Rs 6.48 lakh crore. Close behind is the Jindal family, entering the top three for the first time with Rs 5.71 lakh crore. Together, these three business dynasties represent Rs 40.4 lakh crore in wealth, equivalent to the GDP of the Philippines. A notable new entrant to the top 10 is Anil Agarwal's family, with Rs 2.55 lakh crore. The minimum threshold for entry into this elite club has risen to Rs 2.21 lakh crore. In the first-generation business category, the Adani family remains in the lead at Rs 14 lakh crore, followed by the Poonawalla family of Serum Institute fame at Rs 2.3 lakh crore. Among unlisted companies, the Haldiram's family retains its position as the most valuable for the second year running, worth Rs 85,800 crore. The combined assets of the top 300 family-owned businesses now stand at $1.6 trillion (Rs 134 lakh crore), more than the GDP of Turkey and Finland put together. Source: 2025 Barclays Private Clients Hurun India Most Valuable Family Businesses List
Time of India
27 minutes ago
- Time of India
20 indigenous student-designed chips taped out from SCL Mohali: Ashwini Vaishnaw
Union Minister Ashwini Vaishnaw highlighted India's burgeoning tech talent, announcing the successful fabrication of 20 indigenous semiconductor chips designed by students at SCL Mohali. These chips, created by students from 17 Indian institutions under the DLI Scheme, aim to bolster domestic semiconductor design and manufacturing. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Highlighting the role of India's young talent in the technology sector, Union Minister of Electronics & Information Technology Ashwini Vaishnaw noted that 20 indigenous student-designed semiconductor chips have been successfully fabricated at the Semi-Conductor Laboratory (SCL) in a social media post, the minister stated, "Bharat's Yuva Shakti, 20 indigenous student-designed chips taped out from SCL Mohali."According to the Ministry of Electronics & IT, these chips were designed by students from 17 Indian engineering institutions, including several IITs, and successfully fabricated at its designs are part of the Design Linked Incentive (DLI) Scheme, which aims to strengthen semiconductor design and manufacturing capabilities in ministry further added that the DLI Scheme, approved with an outlay of Rs 1,000 crore, supports domestic companies, startups, and MSMEs in designing semiconductor and commercializing semiconductor products involves high entry barriers, long development timelines, and intense global address these challenges, the DLI Scheme offers design infrastructure support, such as Electronic Design Automation (EDA) tools and Intellectual Property (IP) cores, for early also provides financial incentives of up to 50 per cent of eligible costs, capped at Rs 15 crore per application, for design prototyping, scaling up, and volume there are incentives of 6 to 4 per cent of net sales turnover over five years, capped at Rs 30 crore per application, for deployment and commercialization of chip its launch in December 2021, 278 academic institutions under the C2S programme and 72 startups under the DLI scheme have been approved for access to advanced EDA ministry stated "The DLI Scheme is implemented in close consultation with stakeholders and beneficiary companies. Any modifications needed will be done based on evolving requirements and feedback".The ministry also noted that financial support has been sanctioned to 23 firms and startups for designing chips for applications such as surveillance cameras, energy meters, microprocessor IPs, and these, ten companies have secured venture capital funding to scale up their prototypes for commercialization, while six companies have completed prototype tape-outs at various semiconductor foundries.
Time of India
27 minutes ago
- Time of India
Deeptech startup Comminent raises $2 million from Transition VC
Academy Empower your mind, elevate your skills Internet of Things (IoT) communications startup Comminent has raised $2 million in funding from Transition VC to scale up its technology for smart city infrastructure projects in company currently focuses on the smart metering segment, and plans to expand into large-scale deployments such as smart street lighting and water metering, founder Amarjeet Kumar told ET. It is targeting revenue of around Rs 300 crore over the next three by Kumar and Vikas Kashyap, who have worked in the communications industry, Comminent develops standards-based, device-agnostic last‑mile communication systems to address reliability and interoperability issues in large infrastructure rollouts. Its product range includes RF mesh modules, edge gateways, and a network management to the company, its systems can integrate with various device types and utility platforms, enabling utilities, OEMs, and developers to deploy solutions more technology is designed with the aim of supporting India's smart electricity meter programme, under which the government aims to install 250 million units over the next four to five years. The rollout is currently happening in Gujarat, and within this fiscal year, the company aims to install about 4-5 lakh smart meters in homes, Kumar said. Smart meters are part of ongoing efforts to modernise electricity distribution and improve billing efficiency for company will use these funds to expand its operations and technology development and to support upcoming deployment projects. It also wants to hire personnel for different roles, including sales and technical positions, as well as another layer of management as the rollout gathers pace, Kumar company claims its communications platform works with multiple hardware manufacturers and utility systems, avoiding the vendor lock‑in that can slow down smart city projects. Beyond electricity metering, Comminent is also in discussions with clients in the water and lighting sectors to try its technology in other urban infrastructure VC, the sole investor in this round, focuses on clean and sustainable technology ventures. "In a country like India, where the government aims to deploy hundreds of millions of smart meters by 2027, the need for a resilient, future-proof RF mesh technology delivering unmatched reliability while significantly lowering operating expenses costs has never been greater,' Raiyaan Shingati, cofounder and managing partner of Transition VC, said in a statement.
