OPEC Lifts 2026 Oil Demand View as It Continues to Boost Output
The Vienna-based cartel now expects global oil demand to grow by 1.38 million barrels a day in 2026, up from 1.28 million previously, driven by stronger economic activity across key regions. This year's demand growth is still seen at 1.29 million barrels a day.
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Fast Company
9 minutes ago
- Fast Company
Successful branding campaigns require a human touch
When was the last time a brand didn't just catch your eye, but moved you—made you feel something real? Today, AI can produce logos, taglines, and campaigns at lightning speed. Algorithms can replicate styles, test headlines, even mimic tone. But as branding becomes more automated, a deeper question emerges: Can machines truly connect with human experience? Or does meaningful branding still depend on uniquely human emotions like empathy, intuition, and lived understanding? After 15 years of building brands across continents and causes, I've learned that the most powerful branding isn't about perfection. It's about presence. When we show up—really listen, engage, and understand—branding becomes a bridge to transformation. Empathy isn't programmable Consider Sonia, a single mother in Delhi, India, who handcrafts beautiful bags. Her skill was undeniable, but her work was invisible to the market. She didn't need a new product to attract customers—she needed a platform. We helped craft Saffron, a brand that honored her artistry and gave her a place in the conversation. What followed wasn't just commercial growth; it was a personal awakening. Branding turned her story into strength. AI can't do that. It doesn't ask how someone feels, or why their work matters. It optimizes—but it doesn't understand. Intuition creates belonging In Hanoi, Vietnam, a small café run by recent graduates struggled to stay open. They had quality coffee and a noble mission—providing jobs for youth—but no clear identity. We repositioned the space as Friends Coffee Roasters, a name that invited connection and warmth. The transformation was immediate. Customers showed up, reviews surged, and the café became a local favorite on TripAdvisor. A new name didn't just save a business—it saved a dream. Branding didn't just describe what they sold; it reflected who they were becoming. Culture is not universal Technology can scan trends, but it can't live inside a culture. That matters—because branding without context can flatten identity instead of elevating it. In the Villa Rica region of Peru, the Yanesha tribe cultivates organic coffee to fund community development. Yet selling unbranded bulk beans kept them trapped in poverty. Working with the tribe, we codeveloped Tierra Fuerte, a brand rooted in resilience and sovereignty. With it came more than just packaging—it brought pricing power, dignity, and visibility. A similar challenge arose in Mongolia, where limited access to fresh produce was impacting health. Partnering with local stakeholders, we created Smart Berry to introduce strawberries grown in high-tech smart farm. The brand became more than a product—it sparked a national conversation about wellness, youth aspiration, and modern agriculture. In both cases, cultural insight—not code—was the true catalyst. Final thoughts These experiences remind us: While AI is a tool, human intelligence is the soul of branding. The ability to read between the lines, to feel the emotional undercurrent, to design not just for markets but for meaning—those are still human strengths. When branding is approached with care, it can uplift. It can build local economies, support social missions, and shift narratives. It doesn't just sell—it serves.


Bloomberg
10 minutes ago
- Bloomberg
Oil Steadies at End of Tepid Week With Eyes on Trump-Putin Talks
Oil was steady for the day and the week, with investors focused on the meeting between the US and Russian presidents later on Friday. West Texas Intermediate traded near $64 a barrel after jumping 2.1% in the previous session to offset losses earlier in the week, while Brent settled above $66 in thin trading. Vladimir Putin stepped up his charm offensive before the summit in Alaska, while Donald Trump has sought to dial back hopes for a breakthrough.
Yahoo
18 minutes ago
- Yahoo
Tokenized Equities Need an ADR Structure to Protect Investors
Tokenization has significant potential to transform capital markets, promising real-time settlement, broader investor access and greater programmability across financial infrastructure. But while the rails are evolving, current models for tokenized equities remain fragmented, opaque and misaligned with the safeguards that define the traditional securities markets. Today, two dominant approaches exist: The wrapper model involves tokenized IOUs that provide synthetic exposure to existing equities rather than direct ownership. These tokens do not grant holders any governance rights or enforceable claims to the underlying shares. Transferability is typically restricted to closed ecosystems, liquidity is siloed across issuer-controlled platforms and regulation can be murky, with many products not available to U.S. persons. The on-chain issuance model means creating a native digital share class issued via blockchain. While this approach aligns more closely with the legal definition of security, it introduces operational complexities and scalability challenges. Active issuer participation is mandatory, liquidity remains fragmented between the on-chain tokens and traditional securities and broker-dealer standards are inconsistent, complicating participation for regulated financial institutions and investors. What's missing is a tokenization model that combines the speed, accessibility and composability of tokenization with the structure, safeguards and clarity of traditional capital markets. Fortunately, that model already exists elsewhere: depository receipts (DRs). In many ways, DRs were the original form of tokenization. For over a century, American depository receipts (ADRs) have enabled foreign equities to trade in the U.S. through a regulated, custody-backed structure. Today, this framework can also bridge traditional securities with tokenized infrastructure, offering a scalable and legally sound foundation for modern equities. The case for tokenized DRs By combining blockchain rails with the legal and operational framework of DRs, market participants can unlock broader participation and real-time asset servicing without compromising on investor protections or operational standards. Other benefits include: Preservation of shareholder rights Unlike synthetic wrappers, the ADR structure perfects shareholder rights, enabling them to be passed along to token holders. This includes economic entities, such as dividends and other corporate actions, as well as governance rights such as voting. Clear segregation of duties A regulated custodian bank safekeeps the underlying shares in a segregated, bankruptcy-remote structure, held solely for the benefit of ADR holders. An independent, market-neutral depositary facilitates DR issuances and cancellations, maintains accurate records using an SEC-registered transfer agent and performs daily reconciliation with the underlying assets. The depositary has no ownership claim on the underlying shares themselves. Regulatory precedent ADRs are recognized as securities under U.S. law. For years, they have been used to allow U.S. investors to own and trade foreign shares in the U.S. markets. Furthermore, the receipt structure has been flexible to enable fractionalization of U.S. preferred shares. With regards to tokenized securities, Commissioner Hester Peirce in her latest statement on tokenization mentioned that 'a token could be a receipt for a security.' Full fungibility and market access ADRs are fully fungible and redeemable for their underlying shares, enabling same-day, non-taxable conversions. They can be made available to both retail and institutional market participants who can choose to hold securities in tokenized or traditional form without sacrificing rights or liquidity. The fungibility of ADRs is supported by analysis from MSCI, which indicates that, on average, ADRs trade at parity with their underlying local shares. Scalability ADRs can be deployed by both stock issuers and secondary market participants, enhancing scalability and adoption — unlike on-chain issuance models reliant on issuer initiation and active maintenance. A trusted mechanism for bridging markets Proven and fully integrated into global finance, applying the ADR structure to tokenized equities is a logical evolution. As tokenization matures, this kind of innovation is critical to scaling adoption and trust. Just as SEC Rule 12g3-2(b) streamlined access to foreign issuers, a similar regulatory mechanism could unlock broader tokenized equity markets, enabling public companies to offer tokenized shares to U.S. investors in a compliant manner. The path forward doesn't require inventing a new wrapper — it requires adapting a proven one. In other words, the bridge between traditional finance and digital infrastructure already exists. It just needs to be thoughtfully crossed. Sign in to access your portfolio