Gulf's waterless car wash revolution: How these services are saving millions of litres

Time of India

7 days ago

Waterless car wash services are redefining sustainability in the Gulf, offering eco-friendly solutions amidst rising water scarcity concerns/Representative Image
TL;DR:
Waterless car washes are emerging as an eco-friendly and efficient solution across
Gulf
nations grappling with water scarcity.
The trend is driven by environmental concerns, government sustainability goals, and changing consumer habits in cities like
Dubai
, Riyadh, and Doha. Startups and car care brands are capitalising on the opportunity, offering convenient mobile services that save water and time.
With the
GCC
pushing green agendas like Saudi Vision 2030 and
UAE
's Net Zero 2050, the market for waterless car washing is expected to expand rapidly.
The Gulf's Growing Water Crisis and Car Culture
The Gulf region is synonymous with luxury cars, from Lamborghinis cruising through Dubai's Sheikh Zayed Road to Rolls-Royces spotted in Doha. Yet, this thriving car culture comes with an environmental downside: traditional car washes consume thousands of litres of water per vehicle annually.
In water-scarce regions like the UAE and
Saudi Arabia
, this is increasingly unsustainable. The Gulf countries rank among the world's highest per capita water consumers. With such alarming statistics, water conservation has become a national priority across the GCC.
This is where waterless car wash solutions are making inroads, not just as a novelty but as a necessity.
What Are Waterless Car Washes?
Waterless car washing involves using specialised biodegradable sprays and microfiber cloths to clean the vehicle without the need for water.
These sprays contain lubricants and cleaning agents that lift dirt and grime, allowing them to be wiped away without scratching the surface.
The process not only saves water but is also faster and often more gentle on premium car finishes compared to high-pressure water jets used in conventional washes.
Why the Trend Is Taking Off in the Gulf
Several factors are fueling the adoption of waterless car washes in the GCC:
Water Scarcity Pressures:
Desalination provides most of the Gulf's water supply, which is energy-intensive and costly. Minimising water use is crucial.
Government Sustainability Goals:
Initiatives like UAE's Net Zero 2050 and Saudi Arabia's Vision 2030 emphasise reducing environmental footprints.
Convenience:
Mobile waterless car wash services are increasingly popular in urban centres, allowing customers to get their cars cleaned at home, work, or shopping malls.
Economic Diversification:
Startups and SMEs see eco-friendly car washing as a lucrative, low-barrier business aligning with national sustainability goals.
Successful Examples Across the GCC
Keno
(UAE):
Dubai-based Keno offers on-demand waterless car washes via a mobile app. This uses less amount of water per car, compared to 150 litres in traditional washes.
Hiwash (Qatar):
Hiwash offers a professional mobile car wash and wax services to its customers, all without water .
The Business Potential in the Region
The Middle East car wash service market is expected to grow significantly.
With over 3.5 million cars in the UAE alone and Saudi Arabia's growing car ownership post the lifting of the women driving ban in 2018, the market size for car cleaning services is vast. As environmental regulations tighten, companies adopting water-saving practices could gain a competitive advantage.
Environmental Impact
Switching to waterless car washes can contribute significantly to water conservation. A traditional automatic car wash uses around 150 litres per wash, while a home hose wash can consume 300-500 litres.
With waterless technology, this drops to under 1 litre, including the cleaning agents, which are typically biodegradable and non-toxic. Given that the GCC's renewable water resources are extremely limited, this shift could help conserve millions of litres of water annually.
Governmental and Policy Support
Several Gulf countries are also introducing policies and incentives to encourage water conservation:
UAE:
The Dubai Electricity and Water Authority (DEWA) runs campaigns advocating water conservation across sectors, including car washes.
Saudi Arabia:
The National Water Strategy 2030 aims to improve water sustainability, and industries are increasingly encouraged to adopt eco-friendly practices.
Qatar:
The country's National Development Strategy 2018-2022 emphasised water efficiency, with new sustainability frameworks expected to continue this momentum.
Consumer Response and Future Trends
Consumers in the Gulf, particularly the younger, environmentally conscious generation, are driving demand for sustainable services.
There is a growing awareness of carbon footprints and water waste, especially in the UAE, where Expo 2020 Dubai heavily emphasised sustainability themes.
Moreover, the convenience factor cannot be understated. With traffic congestion and packed schedules, having a car washed at the workplace or home without water mess is a winning proposition.
We can also expect technological innovations such as nano-coatings and eco-friendly waxes that reduce the frequency of car washes, further aligning with sustainability efforts.
Risks and Challenges
Despite the growing trend, the waterless car wash industry faces some challenges:
Consumer Skepticism:
Many car owners, especially of luxury vehicles, are concerned about whether waterless methods can adequately clean without scratching.
Cost:
Waterless services may be slightly more expensive than traditional washes, though prices are becoming competitive as the sector grows.
Standardization:
The lack of standardized products and techniques could lead to variability in service quality.
FAQ
Q: Is a waterless car wash safe for all car types?
Yes, when done with proper products and techniques, it is safe even for luxury car finishes.
Q: Does it completely replace water-based washes?
For heavily soiled cars, occasional water-based washes might still be necessary, but for regular maintenance, waterless methods suffice.
Q: Are the cleaning agents eco-friendly?
Most reputable services use biodegradable products, but it is advisable to verify before booking.
Q: Are there mobile apps for booking such services?
Yes, app like Keno in the UAE allow users to book car wash services directly.