Danish trade platform CIFF boosts summer offering with Diesel
For its summer edition this August, CIFF will highlight the flagship brand of Renzo Rosso 's group OTB (Only the Brave), Diesel. This is a positive sign for the trade platform, which has focused on attracting northern European brands and multi-brand retailers in recent seasons following the decline of the Berlin shows. Moreover, G-Star, which is in the midst of a revival, will also be present in CIFF's central hall.
For its 65th edition, CIFF will focus on the theme "A walk in the park", exploring a dialogue between the urban and the natural. The trade event will present collections from around 200 brands, including Diesel, as well as labels such as Marimekko, Wood Wood, Clarks Originals, Saucony, Façon Jacmin, Alohas, Bruuns Bazaar, Dr. Denim, La Fée Maraboutée, Mephisto, and Saint James.
The Bella Center will also act as the venue for the first Fashion Commerce Summit on August 5, which aims to "look at how brands can successfully bridge the gap between e-commerce and retail".
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