Desk Jobs, Daily Deadlines And Diabetes At 32? Corporate Life Just Got Riskier
Corporate success stories in India increasingly come with a hidden cost: early-onset lifestyle diseases in men. In their early 30s, an age once marked by peak productivity, many professionals are now managing diabetes, borderline hypertension, and chronic stress.
ekincare's internal data reveals a clear trend: the 31–45 age group is most affected by both diabetes and hypertension, with cases now being detected even in boys under 18. One in seven men is likely to develop diabetes after 30—a striking consequence of sedentary jobs, digital overload, long hours, and a lack of preventive care. Dr Noel Coutinho, Co-founder and Chief Business Officer, ekincare shares all you need to know:
But while the problem is personal, the solution must be systemic.
Workplaces today need to evolve from offering occasional health check-ups or gym memberships to building a culture of proactive, personalised well-being. We've seen encouraging shifts: a 4.6x increase in health check-ups among millennial men, a 91x rise among Gen Z, and growing male participation in wellness programs. But participation alone isn't enough if the ecosystem doesn't support long-term health behaviour change.
So, what can companies do?
Rethink productivity metrics to encourage balance, not burnout.
Men's health is becoming a barometer of corporate culture. If deadlines, devices, and desk jobs are pushing 32-year-olds toward chronic illness, it's time to stop asking what's wrong with them and start changing what's around them. Corporates have both the data and the responsibility to act before deadlines come at the cost of lives.
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First Published:
July 23, 2025, 09:13 IST
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