New fund to boost tourism and hospitality in Wrexham
This Is Wrexham C.I.C. has announced the launch of the This Is Wrexham - Shared Prosperity Key Fund.
The fund, backed by the UK Government's Shared Prosperity Fund, aims to enhance the county borough's tourism and hospitality sector.
It is aimed at helping increase footfall, visitor spending, and establishing Wrexham as a top visitor destination.
Applications for the Key Fund will be open from 9am on June 9, 2025, and will close at 5pm on June 22, 2025.
Businesses are encouraged to prepare in advance to ensure they are ready to apply as soon as the fund opens.
Sam Regan, owner of The Lemon Tree and co-director of This Is Wrexham C.I.C., said: "Wrexham's tourism and hospitality sector has seen incredible growth and success recently, and the Shared Prosperity Key Fund is a testament to our commitment to sustaining and accelerating that momentum.
"This grant offers a fantastic opportunity for our local businesses to innovate, expand, and elevate the visitor experience, directly contributing to a more vibrant and sustainable local economy."
The fund will provide grants ranging from £2,000 to £15,000, covering up to 75 per cent of eligible project costs.
The total value of the fund is £200,000.
It is specifically aimed at qualifying This Is Wrexham member businesses that are currently operating within Wrexham County Borough.
Projects seeking funding should aim to drive footfall and increase visitor numbers, extend dwell time for visitors within Wrexham, increase overall visitor spend in the local economy, and encourage further investment in Wrexham County.
Eligible projects will mainly focus on marketing and events activities that support This Is Wrexham's mission to enhance the visitor experience.
This may include initiatives such as brand development, digital marketing campaigns, production of promotional materials, event planning, and logistical support for events in the area.
All funded projects must deliver their outputs by March 15, 2026.
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Businesses interested in applying are encouraged to begin preparations straight away.
This includes confirming they are a qualifying This Is Wrexham member, reviewing the full eligibility criteria, and identifying potential marketing or event projects that align with the fund's objectives.
Applicants must be able to cover project costs upfront, as the grant operates on a reimbursement basis.
However, limited funds may be available to support initial cash flow.
Further details on eligibility, application guidance, and preparation steps can be found on the This Is Wrexham website: www.thisiswrexham.co.uk/spf-key-fund.
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