Sacai and Levi's channel James Dean in latest collab collection
Sacai and Levi's have channeled James Dean in a Rebel Without a Cause moment for their new denim-driven latest collab collection, unveiled Monday. Entitled Levi's® x Sacai, the collection disrupts the American brand's iconic silhouettes via the Japanese label's distinctive assemblage techniques and experimental design.
'While embracing Sacai designer and creative director Chitose Abe's visionary approach to transforming familiar garments into unexpected new forms, the new Levi's® x Sacai collection celebrates the heritage of Levi's® denim craftsmanship,' the giant jeans label said in a release.
Abe had teased her initial partnership ideas for the capsule collection in her June 2024 show. This new collection features overalls with elephantine legs, or classic denim jackets subverted with Abe's signature flight jacket nylon trim. Others are reimagined as Victorian layered cloaks. Blazers in black denim are finished in yellow stitching, as are denim Tyrolean tunics. Pockets are displaced, doubled up or overlapping, in a collection that includes womenswear and menswear.
Featuring actress and model Chase Sui Wonders, alongside model Chandler Frye, the ad campaign blends the timeless lived-in quality of denim with the avant-garde approach of Abe. Shot by photographer Craig McDean and styled by Karl Templer, it's all about a rebel with a fashion cause—part of the essence of both brands' DNA.
The Levi's® x Sacai collection will be available through exclusive pop-ups at Selfridges on May 26, Landmark Hong Kong on May 27 and worldwide starting May 28 on Levi.com, the Levi's® app, in select Levi's® flagship stores, and at select Sacai retail locations.
Founded in 1999 in Tokyo, Sacai is now consistently one of the ten best runway collections staged in Paris, where it presents every season. Levi's, founded in 1873, is the ultimate denim brand par excellence. Available in 110 countries in 3,400 stores, the corporate entity Levi Strauss & Co. reported annual revenues of $6.4 billion in 2024.
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