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Julio Vaqueiro, Codie Sanchez and more will rep Latinos at the L.A. Times Festival of Books

Julio Vaqueiro, Codie Sanchez and more will rep Latinos at the L.A. Times Festival of Books

Last year, the De Los and Los Angeles en Español teams joined forces to program the first-ever Latinidad Stage at the L.A. Times Festival of Books: the largest literary event in the United States. Over the course of two days, the stage featured conversations in English, Spanish and Spanglish that centered Latinx topics, storytelling and authors.
We'll be back again at the USC campus on April 26 and 27 for the festival's 30th anniversary — and the Latinidad Stage is now the De Los Stage in Association with L.A. Times en Español.
This year's program has a little something for everyone: Both days will kick off with readings for the kids from the Los Angeles Public Library and Lil' Libros. Are you a sports fan? The Times' assistant managing editor for sports, Iliana Limón Romero, will sit down with former Dodgers commentators Jaime and Jorge Jarrín to talk about Fernando Valenzuela, who died in October. The father-son duo will discuss the lasting impact the Mexican pitcher had on the Latinx community in Los Angeles and beyond; perhaps no one is more qualified to speak on 'Fernandomania' than Jaime Jarrín, who served as Valenzuela's interpreter during his historic 1981 rookie season.
We'll also have conversations on topics such as the Latinx vote, personal finance, well-being, intergenerational healing and more. The lineup will include a panel with essayists Manuel Betancourt, Edgar Gomez and Vanessa Angélica Villareal, as well as interviews with National Book Award winner and MacArthur fellow Jason De León; New York Times best seller Codie Sanchez; chef and cookbook author Karla Tatiana Vasquez; and crossword puzzler Juliana Pache, to name a few.
And if you're curious about my own Spanish language skills, make sure you stop by Sunday at 3:45 p.m. for my one-on-one talk (en español!) with Noticias Telemundo anchor Julio Vaqueiro, whose new book, 'Río Bravo: Mexico, Estados Unidos y el Regreso de Trump,' examines the tense relationship between the U.S. and Mexico in the wake of Donald Trump's return to the White House, as well as the historic presidential election of Claudia Sheinbaum.
If you're in L.A. that weekend, I encourage you to stop by and say hello! Admission to the L.A. Times Festival of Books is free of charge, and the De Los team will have a table, where you'll be able to meet our staff and pick up some Festival of Books-themed goodies.
You can find the complete schedule here.
From the L.A. Times
Federal officials arrived, denied entry at L.A. schools amid immigration enforcement fears
Federal agents were denied entrance to two elementary schools in the Los Angeles Unified School District this week after they showed up unannounced and sought to get in touch with five students who the agents alleged entered the country without documentation, school officials said Thursday.
Must-see Latino acts at Coachella 2025: Junior H, The Marías and more
The first weekend of the Coachella Valley Music and Arts Festival kicks off today, and though the lineup features fewer Latin music acts than last year, there are still plenty of artists worth checking out, from Venezuelan rockers Rawayana to música Mexicana sad bois Junior H and Ivan Cornejo.
Jenna Ortega says she left 'Scream VII' because the production was 'falling apart'
The 'Wednesday' actor finally revealed why she left 'Scream VII.' It wasn't for the pay or a scheduling conflict, as was previously reported; a huge part of it had to do with the firing of her co-star, Melissa Barrera, who was booted from the project by Spyglass Media Group after making pro-Palestinian social media posts that the production company deemed antisemitic.
Why a man drives a kids' Cybertruck with a dog and Mexican flag — and how it got him 'banned' from Dodger Stadium
If you're like me, chances are the social media algorithms have shown you a video of a man driving a tiny Cybertruck — with a dog and a giant Mexican flag in tow — while being chased by Dodger Stadium security. That man is DJ Swagrman, a social media influencer whose husky, Swaggy Wolfdog, is a viral sensation in his own right.
Eaton fire shut down this Spanish immersion school's two campuses. But classes are still in session
Rayuela, a Spanish-language immersion program that started in 2014 in Altadena, lost one of its campuses in the Eaton fire. The other one remains closed. Despite the loss, the school has continued with classes at a temporary campus in Highland Park.
New film 'Cocodrilos' honors missing and murdered journalists in Mexico
Directed by Mexican filmmaker J. Xavier Velasco, 'Cocodrilos' is a thriller that takes a fictionalized approach to highlighting the real-life dangers that journalists and media workers face when covering organized crime.
This Mexican zombie movie faces the apocalypse through children's eyes
Why did Mexican director Isaac Ezban decide to tell 'Párvulos: Children of the Apocalypse,' his latest film, from the perspective of young people?
'Coming-of-age tropes and horror go hand in hand, because horror is always about discovering another world, and coming-of-age stories are indeed also about discovering a new world,' he explained.
'El Rey,' 'Before the Next Teardrop Falls' and 'Hamilton' to be added to National Recording Registry
The Library of Congress announced this week that Vicente Fernández's cover of the Jóse Alfredo Jímenez banger 'El Rey,' Freddy Fender's bilingual 'Before the Next Teardrop Falls' (puro 956, cuh!) and Lin-Manuel Miranda's original cast recording of Broadway's 'Hamilton' will be preserved for posterity by being inducted into the National Recording Registry.
Singer Rubby Pérez, former MLB pitcher Octavio Dotel among many dead in Dominican Republic roof collapse
Famed Dominican merengue singer Rubby Pérez and former Major League Baseball pitcher Octavio Dotel, who briefly played for the Dodgers, are among the confirmed dead after the roof collapsed at a Dominican nightclub Tuesday. So far, 221 people have been confirmed dead.
From elsewhere
Latino Democrats launch super PAC to tackle party's problem with key group (Washington Post)
Former congressman Tony Cárdenas (D-California) and Democratic strategist Chuck Rocha have launched Campeones PAC, a new political action committee aimed at reversing the gains Republicans have made with Latinx voters over the last few national elections.
'Instead of sitting around and waiting for the party to get better, we decided we will just do it ourselves,' Rocha told the Washington Post.
Bad Bunny: Tiny Desk Concert (NPR)
In what was easily the best thing on the Latinternet this week, el Conejo Malo performed various tracks from 'Debí Tirar Más Fotos' as part of NPR's Tiny Desk Concert series.
Trump's immigration policy is weighing on beer sales, Constellation Brands CEO says (NBC Latino)
One of the unintended consequences in President Trump's anti-immigration agenda has been a drop in beer sales, according to Constellation Chief Executive Bill Newlands.
'The fact is, a lot of consumers in the Hispanic community are concerned right now ... Over half are concerned relative to immigration issues and how those impact [them]. A number of them are concerned about job losses in industries that have a high Latino employment base,' Newlands said.

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Little wonder Ed Sheeran identifies as Irish. No one wants to be British anymore
Little wonder Ed Sheeran identifies as Irish. No one wants to be British anymore

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Little wonder Ed Sheeran identifies as Irish. No one wants to be British anymore

Ed Sheeran has prompted an online backlash for telling Louis Theroux that he is 'culturally Irish'. Speaking on The Louis Theroux Podcast, the star said 'I class my culture as Irish. I think that's what I grew up with'. 'Just because I was born in Britain doesn't necessarily mean that I have to just be [British], there's loads of people I know that are half this or quarter this', he and every other kid with Irish parents, Ed. Sheeran's father is from Belfast – mine are from the Wicklow mountains. In fact, bar the international fame and musical talent, me and Ed are pretty similar. I too spent every summer holiday in Ireland, my parents played De Dannan, my favourite band was Westlife and almost all of my family live in a small village called Donard. And yet, I too was born and raised in England and have no desire to bring my children up in the homeland, either. So why would me or Ed call ourselves Irish?It's easy to scoff at plastic paddies – as many have, causing Sheeran to mount a rather touchy defence of his background on social media. He wrote on Instagram: 'My dad is Irish. My family is Irish. I have an Irish passport. The culture I was brought up around is Irish. The first music I learnt was Irish. Just coz I was born somewhere else doesn't change my culture, I can be allowed to feel connection to a place half of my family is from.' Every American and their mother wants to claim a familial link to the Emerald Isle because Irish culture is, well, cooler. There's music, dancing, poetry and craic. The Irish can poke fun at each other which has always seemed more attractive to me than the po-face tendencies of my English friends. As opposed to the rather staid or even stifling picture of British life growing up in Suffolk that Sheeran paints in some of his other songs, perhaps there's no wonder he's keen on identifying with something a little also worth remembering that being Irish – culture and craic withstanding – wasn't so hot not so long ago. Like my own, Sheeran's father would have memories of the prejudice Irish people suffered while living in the UK. My maternal grandfather, who came to the UK to build the roads and the Blackwall Tunnel, would have had no choice but to identify as culturally Irish, taking refuge among his fellow navvies in the face of 'no Irish, no blacks, no dogs' signs. Paul Brady released his angry song Nothing but the Same Old Story in 1981, 10 years before Ed and I were born, detailing the Irish experience of hatred and suspicion while Bobby Sands died in Long Kesh. Irish people have today completely assimilated into British life, the pubs have mostly shut and much of the prejudice is gone. But none of this is ancient history; it's no wonder many of us can't quite stomach lining up behind the St George's while it might be the experience of many immigrants that hostility forced a deeper need to create a home away from home within their British lives – giving their children Nigerian or Bangladeshi or Irish upbringings on a British street – it's also true that first-generation immigrants tend to be less bothered by their cultural identity. I know from my own experience that the fervour of a second-generation child's need for authenticity can make a bigger deal out of cultural identity than necessary. You hear the stories your parents tell of home and want them as your own. In many ways, this simply reveals the importance of family ties. My children have complicated Irish names with fadas and gh's, in part because I married an Englishman and didn't want to lose the small thread that links me and them back to something my family belongs to. Cultural identity is a thorny and important issue. Years of political elites pushing multiculturalism – effectively encouraging immigrants not to assimilate – has meant that not only do many people not feel culturally British, they have no sense of what a British national identity is. In many towns and cities across the UK today, clashes of cultural identity are causing major problems. But what are British values? No politician has been able to answer that question in decades. They resort to mumbling about fish and chips and how good we are at being nice to immigrants. In order to achieve an organic sense of national and cultural identity, you need to have the political will to communicate a national story that people want to identify a holiday to Cornwall, my husband's school friends insisted on sticking a Devon flag on the beach. You don't need to get all David Goodhart to know that a sense of place and a desire for strong roots matter to most people – this means familial identity is often stronger than a national one. But if we want to build a British cultural identity that is more substantial than cliches and more politically attractive to a young generation, we need to think about what we stand for. Jamaicans and Irish and Indian immigrants of the past wanted to become part of British society, we need to ask ourselves why, today, so many immigrants – and their children – do not. Broaden your horizons with award-winning British journalism. Try The Telegraph free for 1 month with unlimited access to our award-winning website, exclusive app, money-saving offers and more.

WTF: this channel swaps the highlights for PES footage 😭
WTF: this channel swaps the highlights for PES footage 😭

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WTF: this channel swaps the highlights for PES footage 😭

How did no one notice? Has it ever happened to you that you wanted to watch a match summary on YouTube, only to stumble upon a video from some clever guy who's streaming FC 25 or PES gameplay instead? Well, you're not the only one it happens to. Advertisement Let's head to Serbia, where the national team hosted Andorra as part of the Nations League. After the Serbs' victory (3-0), the TV channel Happy wanted to show their viewers a summary of the White Eagles' win. But instead, what they got... were images from PES. A totally surreal scene that sparked laughter among many internet users. The only question now is whether it was a deliberate choice, or if the person in charge of the segment was fooled by the game footage. We can't wait to see FC 25 on the 8pm news. Also read: - De Bruyne has made his choice, his new club is known! (Official) - Ballon d'Or - The date for the nominees announcement is set! Advertisement - A top Italian coach arrives to train Ronaldo with a XXL paycheck This article was translated into English by Artificial Intelligence. You can read the original version in 🇫🇷 here. 📸 ADNAN BECI - AFP or licensors

Carín León Is Ready to Prove He's The ‘Missing Link' Between Regional Mexican and Country Music
Carín León Is Ready to Prove He's The ‘Missing Link' Between Regional Mexican and Country Music

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Carín León Is Ready to Prove He's The ‘Missing Link' Between Regional Mexican and Country Music

It's 2 a.m. on a May morning in Aguascalientes, Mexico, long past most people's bedtimes. But inside the Palenque of Feria de San Marcos — a venue in this central Mexican city — Carín León is entering the third hour of a performance where he has sung nonstop while pacing the small 360-degree stage like a caged lion. Palenques, found in most Mexican cities and towns, were originally designed and used for cockfighting, and most have been transformed into concert venues that put artists in shockingly close proximity to their fans, with no ring of security around the tiny stage. The palenque circuit is de rigueur for Mexican artists, even a superstar like León — a burly man who tonight looks even bigger thanks to his ever-present high-crown cowboy hat. More from Billboard Carín León: Photos From the Billboard Español Cover Shoot Woman Arrested for Attempted Break-In at BTS Jung Kook's Residence on the Day of His Military Discharge The Grammys Add New Country Category for 2026 Nearly 6,000 fans surround him in arena-style seating, the steep, vertical layout allowing everyone a close view of the man below, flanked by his backing ensemble: a norteño band with electric guitars, a sinaloense brass section, backup singers and keyboards — nearly 30 musicians in all, who wander about, grab drinks, chat and return to the stage throughout the show. León leads the organized chaos, traversing repertoire that, during the course of the evening, goes from corridos and norteño ballads to country and rock'n'roll. 'I think it's the most Mexican thing possible in music, a palenque. I always say you have to see your artist play in a palenque to understand it,' León tells me a few hours before the show. He has been playing them for years throughout the country, like most regional Mexican artists do. They're places of revelry and drink, a rite of passage, and the place to test new sounds. 'As artists, we appreciate that experience,' he adds. 'We love it because you have people so close to you. You can be with them, have drinks with them — it's a very interesting artist-fan communion.' We're chatting between sips of tequila at a country house on the outskirts of Aguascalientes, and despite the stifling afternoon heat, León keeps his hat on, looking stately in his boots and black jacket with metal buckles. Soft-spoken but emphatic, the 35-year-old música mexicana star alternates between Spanish and English, which he speaks with the American-sounding but accented cadence of someone who learned it by ear from transcribing songs by hand, but never in a classroom. 'I always had trouble with my accent when I sang,' he says. 'But I didn't want to lose the accent because it makes you unique. [An accent] is more valid now. I always want to ensure the music is good, refine it, make it better. But we're coming from the 2000s, when music [production] was perfect. Now value is given to what's natural, and that includes having an accent.' While at his core León is a regional Mexican artist who performs contemporary banda and norteño, he loves collaborating with artists spanning many genres and incorporating regional sounds from around the world into his music: Spanish ­flamenco, Colombian vallenato and salsa, Puerto Rican reggaetón. And as he blends these sounds in unexpected ways, León has found an avid and growing audience. In 2024, he crisscrossed the world on his Boca Chueca tour, playing 81 palenque, arena and stadium dates in the United States and Latin America. Of 1.3 million total tickets sold, according to his management, 374,000 were reported to Billboard Boxscore for a gross of $51.2 million, making it one of the year's most successful Latin tours. This year, he's scheduled to play 40 more shows, including Chilean and Colombian stadiums, Spanish arenas and German theaters — a leap few regional Mexican acts, whose touring is usually restricted to the United States and Mexico, have accomplished at such a scale. But León has transcended mere geographic borders. Last year, after releasing singles with country star Kane Brown and soul musician Leon Bridges, León became the first artist to perform mainly in Spanish at the Stagecoach country music festival, just a couple of months after making his Grand Ole Opry debut. On June 6, he became the first regional Mexican artist to play CMA Fest, as a guest of Cody Johnson, who invited him to perform the bilingual 'She Hurts Like Tequila' with him as part of his set at Nashville's Nissan Stadium. 'What struck me most was how effortless it felt,' Bridges says of working with León on the bilingual duet 'It Was Always You (Siempre Fuiste Tú).' 'We come from different musical backgrounds, but the emotion, the storytelling — that was shared. Collaborating with him wasn't about chasing a fusion — it was about two artists trusting each other to make something honest. Going down to Mexico and being immersed in his world was a powerful reminder of how universal that connection through music really is.' From a purely commercial standpoint, León has no need to take musical risks like this beyond the Latin realm. In the past five years alone, he has notched three entries on Billboard's Top Latin Albums chart, including Colmillo de Leche (2023) and Boca Chueca, Vol. 1 (2024), which both reached the top 10. He has placed three No. 1s on the Latin Airplay chart, seven No. 1s on Regional Mexican Airplay and 19 entries on Hot Latin Songs, including three top 10s. He's a widely sought-after collaborator for pop stars (Camilo, Maluma, Kany García, Carlos Vives), Spanish stars (Manuel Carrasco, El Cigala), Mexican legends (Pepe Aguilar, Alejandro Fernández) and fellow current chart-toppers (Grupo Firme, Gabito Ballesteros) alike. But regardless of what sounds he's working with, or whether his collaborator is an established name or an untested act (a particular favorite of his), León knows what he likes. That confidence is at the core of his and manager Jorge Juarez's strategic plan to make him a truly global artist — and for the past year, they've set their sights on country music, hoping to bridge the divide between two genres that, despite their different languages, are in fact remarkably similar. 'It's something that fills me with pride and something that's been very difficult to achieve as a Mexican and as a Latin: to reach the center of the marrow of this country movement,' León says. 'To get to know this [country music] industry and start moving the threads to act as this missing link between regional Mexican and country music.' León first tested the country waters back in 2019 with a Mexican/country version of Extreme's 'More Than Words,' recorded in English and Spanish. Though it now has 14 million streams on Spotify, 'it's kind of lost because there was so much other stuff happening at the time,' he says. It was a risky move, especially coming when León was not yet the established star he is today. But to him, it was one worth taking. 'It was the perfect excuse to show something different,' he says. 'And it was amazing. It was so liberating. Because I was trapped in this box that was regional mexicano at that time, and [this song] was very fun for me.' Country and regional Mexican are, truly, natural siblings. Both genres are anchored in storytelling, with acoustic instrumentation and guitars central to their sound. Boots, hats and fringe jackets are staple outfits for artists and fans alike. And though they stem from different cultures, both are, as León puts it, 'roots genres' with their foundations in regional sounds. Unsurprisingly, other Latin artists have forayed into country before — but none have brought León's existing level of Latin music stardom, nor have they generated the buzz and impact that he has since releasing his first country team-up, 'The One (Pero No Como Yo),' with Brown in March 2024. Since then, he has spent weeks in Nashville, working with local producers and songwriters for a country-leaning album featuring other major names that's slated for a 2026 release. For country music, that's good news. According to the Country Music Association's 2024 Diverse Audience study, 58% of Latino music listeners consume country music at least monthly, compared with 50% when the last study was conducted in 2021. Finding the right opportunity to tap that market had long been in the Grand Ole Opry's sights. 'And then,' says Jordan Pettit, Opry Entertainment Group vp of artist and industry relations, 'the ­opportunity with Carín came up.' At León's Opry debut in 2024, 'we had a lot of audience there, more than normal,' Pettit recalls. 'The show itself absolutely blew my expectations.' The plan had been for León to play three songs, but the crowd clamored for more, and the musician obliged with a fourth. 'I can think of only one or two occasions in my seven years here where I've seen an artist get an encore,' Pettit says. 'It was really, really awesome to see the worlds collide.' León's worlds have been colliding since he was born Óscar Armando Díaz de León in Hermosillo, Mexico, a business hub and the capital of the northwestern state of Sonora, located 200 miles from the U.S. border at Nogales, Ariz. That proximity, coupled with his family's voracious appetite for music, exposed him to a constant and eclectic soundtrack that ranged from Cuban troubadour Silvio Rodríguez and corrido singer Chalino Sánchez to country stars Johnny Cash and George Strait to rock mainstays like Journey, Paul McCartney and Queen. 'What's happening now in my career is the result of the music I ingested since I was a kid,' he says. 'Music gave me the incentive to learn about many things — the origin of other countries, political movements linked to music, cultural movements. I'm very freaky about music. Everything I have comes from the music I listened to.' When León finally started dabbling in guitar, he gravitated to the music closest to his roots, regional Mexican, and eventually adopted his stage name. By 2010, he was the singer for Grupo Arranke, which through its blend of traditional sinaloense ­banda brass and sierreño guitars eventually landed a deal with the Mexican indie Balboa. After a slow but steady rise, ­Grupo Arranke garnered its sole Billboard chart entry, peaking at No. 34 on Hot Latin Songs in 2019 with 'A Través del Vaso,' penned by veteran songwriter Horacio Palencia. Then the coronavirus pandemic hit, and León switched gears: He went solo, signed to indie Tamarindo Recordz and began releasing music at a prolific pace, launching what he now calls his 'exotic' cross-genre fusions. He scored his first top 10 on a Billboard chart with 'Me la Aventé,' which peaked at No. 6 on Regional Mexican Airplay in 2019. But his true breakouts were two live albums recorded and filmed in small studios during lockdown, Encerrados Pero Enfiestados, Vol. 1 and Vol. 2 (Locked Up, but Partying). The bare-bones sets, featuring León singing and playing guitar with a stripped-down accompaniment of tuba and guitar, struck a powerful chord. At a time when teenage performers with gold chains and exotic cars were propelling corridos tumbados and música mexicana with hip-hop attitude up the charts, this 30-year-old relative unknown with a poignant tenor that oozed emotion was performing regional Mexican music with a Rhodes organ, a country twang and, with his cover of '90s pop hit 'Tú,' a female point of view. No one else sounded like him. Those acoustic sessions 'were the first things I realized could make the audience uncomfortable [and] question what they were hearing,' León recalls. 'Wanting everyone to like you works, but it doesn't let you transcend. I think things happen when you change something — for good or bad — and you get that divided opinion. All my idols — Elvis, Bob Dylan, Johnny Cash — were people who swam against the current. And not in a forced way, but in a sincere way, exposing vulnerabilities. We knew it was good stuff. And things began to happen.' During the pandemic lockdown, León had the time and creative space to experiment and explore a new openness within regional Mexican music, a genre where artists used to seldom collaborate with one another. In 2021, he notched his first No. 1 with 'El Tóxico,' a collaboration with Grupo Firme that ruled Regional Mexican Airplay for two weeks. Then, Spanish urban/flamenco star C. Tangana DM'd him on Instagram and invited him to collaborate on 'Cambia!,' a song from Tangana's acclaimed album El Madrileño that also featured young sierreño star Adriel Favela and can best be described as a corrido flamenco. The track 'blew my mind,' León says — and exposed him to a completely different audience. 'It taught me divisions are literally only a label. When I heard that album, I understood music has no limits. C. Tangana is to blame for what's happening with my music now.' Collaboration requests from artists seeking León's unique sound (and sonic curiosity) started to flow in at the precise time that he was itching to explore and globalize his music. In 2022, after recording the pop/regional Mexican ballad 'Como lo Hice Yo' with Mexican pop group Matisse, he met the band's manager, Jorge Juárez, co-owner of well-known Mexican management and concert promotion company Westwood Entertainment. The two clicked, and when León's label and management contract with Tamarindo expired in early 2023, he approached Juárez. 'There comes a time when managers and the artist have to be a power couple,' León observes. 'I found the right fit with Mr. Jorge Juárez. He's a music fiend; he has a very out-of-the-box vision. That's where we clicked. And he had huge ambition, which is very important to us. He's the man of the impossible. We want to change the rules of the game.' In León, Juárez says he saw 'a very versatile artist who could ride out trends, who could become an icon. He wasn't looking to be No. 1, but to be the biggest across time. He had so many attributes, I felt I had the right ammunition to demonstrate my experience of so many years and take him to a global level.' Juárez, who shuttles between his Miami home base and Mexico, is a respected industry veteran who has long managed a marquee roster of mostly Mexican pop acts including Camila, Reik, Sin Bandera and Carlos Rivera. He's also a concert promoter with expertise in the United States and Latin America. He sees León as having the potential to become 'the next Vicente Fernández,' he adds, referring to the late global ranchero star. Because León had parted ways with Tamarindo, which kept his recording catalog, he urgently had to build a new one. He and Juárez partnered in founding a label, Socios Music, and began releasing material prolifically, financing the productions out of their own pockets. Since partnering with Juárez, León has released three studio albums: Colmillo de Leche and Boca Chueca, Vol. 1, which both peaked at No. 8 on Top Latin Albums, and Palabra de To's, which reached No. 20. Beyond the catalog, they had three other key goals: finding a tour promoter with global reach, building the Carín León brand and expanding into country. AEG, which León and Juárez partnered with in 2023, could help with all of it. Last year, the promoter booked León's back-to-back performances at Coachella and Stagecoach — making him one of very few artists to play both of the Southern California Goldenvoice festivals in the same year — as well as his slot opening for The Rolling Stones in May in Glendale, Ariz. AEG president of global touring Rich Schaefer says they sold over 500,000 tickets for León headline shows in the United States since they started working together, including a 2024 sellout at Los Angeles' BMO Stadium. 'There are few artists who put out as much music as Carín does on a regular basis,' Schaefer adds. 'He's able to sing and speak fluently in two languages, which has already opened a lot of doors both in the States and abroad. Our team works very closely with Jorge and his team, and he has a deep understanding of how to approach international territories. With a little luck, Carín is poised to take over the world.' That international viewpoint also informed León's approach to recording. When Juárez set out to unlock country music for his client, he first contacted Universal Music Publishing Group head Jody Gerson — 'our godmother,' as Juárez likes to say. 'She opened so many doors to us.' Gerson first met León in 2023, after Yadira Moreno, UMPG's managing director in Mexico, signed him. 'It was clear from my first meeting with him that he possessed an expansive vision for his songwriting and artistry that would take him beyond Mexican music,' Gerson says. 'Before signing with us, he wanted to make sure that we were aligned with his ambitions and that he would get meaningful global support from our company, specifically in Nashville. Carín actually grew up listening to country music, so his desire to collaborate with country songwriters is an organic one.' Beyond opening the door to working with Nashville producers and songwriters, Gerson also connected Juárez and León with Universal Music Group chief Lucian Grainge, who in June 2024 helped formulate a unique partnership between Virgin Music Group, Island Records and Socios Music. Through it, Virgin and Island distribute and market León's music under Socios, with Virgin ­distributing and marketing to the U.S. Latin and global markets and Island working the U.S. mainstream market. The agreement encompasses parts of León's back catalog as well as new material, including 2024's Boca Chueca, Vol. 1, which featured his bilingual collaborations with Brown ('The One [Pero No Como Yo],' which peaked at No. 46 on Hot Country Songs) and Bridges. He plans to deliver Boca Chueca, Vol. 2 before the end of the year and just released a deluxe version of Palabra de To's that includes new pairings with Maluma (their 'Según Quién' topped the Latin Airplay chart for four weeks in 2023 and 2024) and first-time duets with ranchera star Alejandro Fernández and flamenco icon El Cigala. While flamenco is another passion point for León, the country album — his 'first magnum opus,' he says — is his most ambitious goal. Already, he has worked in Nashville with major producers and songwriters including Amy Allen, Dan Wilson and Natalie Hemby. On the eclectic project, he says, 'Some stuff sounds like James Brown, some stuff sounds like Queen, some stuff sounds like regional Mexican with these corrido tumbado melodies, but in a country way. It's very Carín. It's what's happening in my head and in my heart.' He won't divulge all of its guests just yet, but he says it includes friends like 'my man Jelly Roll' and other big stars he admires. It's new territory for a Latin act, and León is acutely aware of the fact. But he's approaching it from a very different point of view. 'I'm not a country artist,' he says flatly. 'I'm a sonorense. I have regional Mexican in my bones. But I love country music, and I'm trying to do my approach with my Mexican music and find a middle point. It's not easy. You have a lot of barriers because of the accent, because of the language, the racial stuff.' For some successful regional Mexican artists who tour constantly and make top dollar, the ­trade-off is not worth it; financially speaking, they don't need to open new territories or genres and the audiences that come with them. But for León, 'the money trip passed a lot of years ago,' he says with a shrug, taking a last sip of tequila and adjusting the brim of that ever-present accessory he shares with his country friends. 'I need to change the game,' he adds. 'I'm hungry to make history, to be the one and only. I'm so ambitious with what I want to do with the music. It's always the music. She's the boss.' Best of Billboard Chart Rewind: In 1989, New Kids on the Block Were 'Hangin' Tough' at No. 1 Janet Jackson's Biggest Billboard Hot 100 Hits H.E.R. & Chris Brown 'Come Through' to No. 1 on Adult R&B Airplay Chart

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