TYR Sport and World Aquatics Announce Global Partnership, Ushering in a New Era of Competitive Swimming

Yahoo

06-06-2025

NEW YORK, June 6, 2025 /PRNewswire/ -- TYR Sport, a global leader in performance swimwear and aquatic gear, is proud to announce a landmark global partnership with World Aquatics, the international governing body for aquatic sports. Through this multi-year agreement, TYR becomes the exclusive global supplier of swimwear and accessories for World Aquatics—reinforcing TYR's position at the forefront of competitive swimming worldwide.
The partnership will make its official debut at the 2025 World Aquatics Championships in Singapore this July. As part of the agreement, TYR will supply high-performance technical products to athletes, federations, and event officials, highlighting its commitment to innovation and precision engineering at the highest levels of sport.
World Aquatics and TYR will also collaborate on strategic initiatives aimed at enhancing the athlete experience, deepening fan engagement, and expanding the global footprint of competitive swimming across all levels of participation.
Built on a shared vision of performance, innovation, and access to sport, the partnership reflects a mutual mission to elevate aquatic athletes and create more opportunities for competitive excellence. TYR's technical products—developed in collaboration with elite swimmers—are designed to meet the demands of both training and world-class competition.
"We are proud to partner with World Aquatics and support the global aquatics community," said Matt DiLorenzo, Chief Executive Officer, TYR Sport. "This partnership is a testament to our shared belief in empowering athletes, expanding access to sport, and driving innovation through world-class competition."
Husain Al-Musallam, the World Aquatics President added, "At World Aquatics, athletes are our top priority. We aim to give swimmers from around the world every opportunity to succeed in our sports. That's why our long-term, exclusive global supplier partnership with TYR is such a landmark moment for aquatics. TYR is a trusted global swimwear brand that shares our belief in empowering athletes to reach their full potential. They have a proven track record of working closely with athletes to deliver performance-driven products. I'm delighted that swimmers worldwide will now benefit from TYR's innovation, experience, and athlete-first approach."
This collaboration marks a pivotal moment in TYR's international growth strategy, further establishing the brand's presence on the global stage. With visibility at the world's most prestigious aquatic events, TYR is poised to reach broader audiences while continuing to champion athlete-first innovation.
The partnership is effective immediately, with a series of launch activations set to roll out during the Singapore World Championships and additional initiatives planned throughout the World Aquatics calendar.
About TYR SportSince 1985, TYR Sport has been pushing the limits of innovation to develop the industry's most durable and performance-driven swim and triathlon gear. Whether it's personal bests or world records, TYR is dedicated to supporting athletes at every level of competition.
About World AquaticsDriven by the vision of a world united by water—for health, life, and sport—World Aquatics is the international governing body for aquatic sports. Founded in 1908, World Aquatics is an independent organisation composed of 210 National Federations and five Continental Organisations. World Aquatics oversees six aquatic disciplines: swimming, water polo, diving, artistic swimming, open water swimming, and high diving, and is recognised by the International Olympic Committee (IOC) as the leading global authority in these sports.
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SOURCE TYR