Travelodge to Open New Hotel as Part of Watford Riverwell Regeneration Scheme
Travelodge, the UK's first budget hotel brand, which operates over 600 hotels across the UK, Ireland and Spain, has exchanged contracts to develop a new 131-bedroom hotel in Watford.
This latest addition will be the group's second hotel in the town and forms part of Watford Riverwell, a major, £500 million regeneration scheme (set up in 2013) being delivered through a joint venture between Kier Property and Watford Borough Council. The 70-acre development in West Watford is the largest regeneration project in the area, transforming former industrial land into a vibrant new district featuring residential, commercial, retail, leisure and healthcare facilities. Travelodge will play a key role in delivering new infrastructure to support the town's future growth, while also boosting local employment and economic activity. The hotel chain has entered a 30-year lease with Kier Property to operate the hotel once it is developed.
The group's second hotel in Watford is in a prime location for both business and leisure travellers, located very close to Watford General Hospital and Vicarage Road Stadium, home of Watford Football Club and a host venue for a variety of events. Other nearby attractions include the Warner Bros. Harry Potter Studios and Wembley Stadium, just a short train journey away. The hotel benefits from excellent transport connections, thanks to a new link road, and is under a ten-minute drive from Junction 5 of the M1. It is also within one mile of Watford's High Street, Watford Junction, Bushey and Watford Met stations.
The new four-storey hotel will feature Travelodge's new, premium look and feel design, which includes a freshly-designed reception area, next-generation rooms and its new, stylish restaurant concept, 85 Bar Cafe - offering everything a business or leisure guest needs for a comfortable and relaxing stay. At ground level, the building will also include two additional retail and leisure units and benefit from 78 dedicated parking spaces within a designated section of the adjacent, recently opened multi-storey car park.
Freeths advised Travelodge on the transaction and Kier Property was represented by Pinsent Mason.
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