Travelodge to Open New Hotel as Part of Watford Riverwell Regeneration Scheme
This latest addition will be the group's second hotel in the town and forms part of Watford Riverwell, a major, £500 million regeneration scheme (set up in 2013) being delivered through a joint venture between Kier Property and Watford Borough Council. The 70-acre development in West Watford is the largest regeneration project in the area, transforming former industrial land into a vibrant new district featuring residential, commercial, retail, leisure and healthcare facilities. Travelodge will play a key role in delivering new infrastructure to support the town's future growth, while also boosting local employment and economic activity. The hotel chain has entered a 30-year lease with Kier Property to operate the hotel once it is developed.
The group's second hotel in Watford is in a prime location for both business and leisure travellers, located very close to Watford General Hospital and Vicarage Road Stadium, home of Watford Football Club and a host venue for a variety of events. Other nearby attractions include the Warner Bros. Harry Potter Studios and Wembley Stadium, just a short train journey away. The hotel benefits from excellent transport connections, thanks to a new link road, and is under a ten-minute drive from Junction 5 of the M1. It is also within one mile of Watford's High Street, Watford Junction, Bushey and Watford Met stations.
The new four-storey hotel will feature Travelodge's new, premium look and feel design, which includes a freshly-designed reception area, next-generation rooms and its new, stylish restaurant concept, 85 Bar Cafe - offering everything a business or leisure guest needs for a comfortable and relaxing stay. At ground level, the building will also include two additional retail and leisure units and benefit from 78 dedicated parking spaces within a designated section of the adjacent, recently opened multi-storey car park.
Freeths advised Travelodge on the transaction and Kier Property was represented by Pinsent Mason.
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