Almosafer partners with Singapore Tourism Board and Changi Airport Group to boost Saudi travellers to the country
Building on Singapore's visa-free travel programme, the tripartite highlights the city's unique proposition as a green metropolis where luxury retail, world-class attractions and trendy lifestyle entertainment offerings create extraordinary experiences for Saudi visitors
Riyadh, Saudi Arabia: Almosafer, the regions leading travel brand, has strengthened its strategic partnership with Singapore Tourism Board and Changi Airport Group through a Memorandum of Understanding (MoU) signed at the Arabian Travel Mart (ATM) 2025 in Dubai. The agreement builds on the successful joint marketing campaign in Saudi Arabia launched last year.
The enhanced collaboration will feature an integrated marketing campaign showcasing Singapore's distinctive appeal through a prominent Saudi influencer. Leveraging Almosafer's extensive regional network and omnichannel presence, the campaign will highlight Singapore's unique experiences tailored for Saudi visitors.
Singapore's world-renowned landmarks, from the architectural marvel of Marina Bay Sands to the spectacular wildlife sanctuaries in the Mandai Wildlife Parks and the futuristic Gardens by the Bay, promise Saudi visitors an extraordinary urban escape where city sophistication meets natural wonder. The destination's extensive network of halal-friendly amenities ensures a welcoming experience for Saudi guests. The city-state's year-round calendar of signature events adds another dimension to its appeal. Visitors can experience the high-octane thrills of the Singapore Grand Prix, complete with world-class entertainment and concerts, immerse themselves in cultural celebrations like the vibrant Deepavali festivities in Little India, or enjoy the enchanting Christmas lights along the prestigious Orchard Road shopping belt.
As the first stop of a memorable journey to Singapore, Changi Airport offers travellers a warm and inspiring welcome, setting the tone for an unforgettable experience. Renowned for its seamless blend of innovation and hospitality, Changi delights passengers with world-class attractions, including the iconic Jewel Changi Airport where visitors can step right up to the breathtaking HSBC Jewel Rain Vortex, immerse in the lush Shiseido Forest Valley, or carve a path through the wide array of retail and dining options. Whether arriving or departing, travellers can unwind, explore, and partake in a uniquely Singaporean experience. With its exceptional global connectivity, Changi Airport also serves as a gateway to the region, making Singapore the perfect starting point for any adventure across Asia.
This MoU reflects Saudi Arabia's rising prominence in global tourism and Singapore Tourism Board's strategic focus on the Kingdom as a new emerging visitor source market. With Saudi nationals enjoying visa-free access to Singapore, the partnership is poised to usher in a new era of travel opportunities between both nations.
Juliana Kua, Assistant Group Executive International Group at Singapore Tourism Board said about the partnership; "Singapore continues to captivate global travellers with its distinctive mix of premium lifestyle experiences and family-friendly attractions. By joining forces with Almosafer, we're leveraging their digital excellence and market leadership to introduce Singapore's unique offerings to Saudi Arabia's sophisticated travellers."
Muzzammil Ahussain, CEO of Almosafer (part of Seera Group), addressed the significance of this partnership, stating; "Our partnership with the Singapore Tourism Board and Changi Airport allows us to facilitate frictionless access for tourists from Saudi Arabia to Singapore. Almosafer's market leadership and extensive reach within the Kingdom enables us to provide a seamless experience for travellers from and to the country through our omnichannel platform.'
Lim Ching Kiat, Executive Vice President of Air Hub & Cargo Development, Changi Airport Group, added; "Saudi Arabia represents an important and growing market for Changi Airport, with direct flights from Jeddah operated by Saudia and Scoot providing seamless connectivity. Through this partnership with Almosafer and STB, we aim to boost travel to Singapore as well as strengthen Singapore's position as a premier leisure destination among Saudi travellers, showcasing the unique experiences offered at Changi Airport and Jewel.'
About Almosafer (part of Seera Group)
Saudi Arabia's Leading Travel Company
Elevating the journey for travellers to, from & within Saudi Arabia, the region & beyond, while harnessing Seera Group's 40+ years of expertise, Almosafer supports Saudi Arabia's vision as a national champion for tourism.
Through its portfolio of businesses, Almosafer caters to every vertical across the travel and tourism ecosystem. A holistic travel platform built on the foundation of data, technology, and scalability, we serve all travel sectors, from consumer to corporate and government, while enabling inbound tourism for leisure and religious travel.
Almosafer elevates travel experiences through multiple businesses operating under the Almosafer umbrella:
Almosafer, the Middle East's leading travel brand, offers consumers seamless user experiences for domestic and international travel bookings through its omnichannel offerings. As a dedicated service solution, Almosafer Concierge addresses the needs of VIP and high-end clients through bespoke services.
Almosafer Business caters to corporate & government entities with travel management solutions.
Almosafer Activities is the first-ever holistic tours and activities marketplace for the Saudi market. It offers things to do across the Kingdom for travellers from Saudi Arabia and beyond.
Discover Saudi is the Kingdom's leading Destination Management Company, specializing in inbound travel, tour operations, MICE services and online distribution.
Mawasim is a Hajj and Umrah tour operator. It offers high-quality end-to-end travel arrangements and simplified sourcing for external agents in key international source markets
For media enquiries, please contact:
Nivine William
Burson | bursonglobal.com
nivine.william@bursonglobal.com
About Singapore Tourism Board (STB)
The Singapore Tourism Board (STB) is a statutory board under the Ministry of Trade and Industry of Singapore. It champions the development of Singapore's tourism sector, one of the country's key service sectors and economic pillars,cand undertakes the marketing and promotion of Singapore as a tourism destination. STB strives to ensure that tourism remains an important economic pillar through long-term strategic planning, and by forging partnerships, driving innovation and ensuring excellence in the tourism sector.
For queries, please contact: ankita_karkera@stb.gov.sg
About Changi Airport
Managed by Changi Airport Group, Changi Airport is Singapore's international airport that serves as one of Asia's largest transportation hubs. A world-class service icon and a destination in itself, Changi Airport is also the world's most awarded airport. With a vision to be a first-in-class, leading global aviation hub, Changi Airport is constantly innovating to meet the growing demands of travellers. Currently, close to 100 airlines operate over 7,000 weekly scheduled flights at Changi Airport, connecting Singapore to more than 160 cities in 49 countries and territories worldwide.
For queries, please contact: kyla.tang@changiairport.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fintech News ME
2 days ago
- Fintech News ME
Stake Launches First Real Estate Development Fund in Saudi Arabia
Stake, a real estate investment platform based in Dubai and Riyadh, has launched its first private real estate development fund in Saudi Arabia. The fund is located in Riyadh's Al Malqa district, near major commercial and government zones including the King Abdullah Financial District and the Diplomatic Quarter. It is fully Shariah-compliant and open to both local and international investors, with a minimum investment of SAR 500. This development is part of Stake's broader regional expansion following its entry into the Saudi market in early 2024. The platform became the first regulated by Saudi Arabia's Capital Market Authority (CMA) to offer non-Saudi investors access to the Kingdom's real estate sector. Within five months of launching in the country, Stake introduced three private real estate funds, attracting over SAR 135 million in foreign direct investment from investors in more than 70 countries. Backed by entities including Tharwat for Wealth Management, Rasaf Investment, and Mawan Real Estate, the new Riyadh-based fund positions Stake as a key player in supporting Saudi Arabia's Vision 2030 agenda to diversify its economy and expand foreign participation in real estate. The fund launch comes as Stake also surpasses AED 1 billion in real estate transactions since its launch in 2021. The platform has facilitated over 250,000 individual investments across more than 420 properties, primarily in Dubai, with a user base of over one million individuals across 170 countries.
Broadcast Pro
3 days ago
- Broadcast Pro
Sony Music Middle East partners with LuxuryKSA to champion Saudi music talent
The move comes amid significant industry momentum in the MENA region, which recorded a 22.8% rise in recorded music revenues in 2024, according to the IFPI Global Music Report 2025. Sony Music Middle East has announced a strategic alliance with Saudi-based entertainment company LuxuryKSA, aimed at nurturing and promoting Saudi Arabian music talent. The partnership strengthens Sony Music's regional presence and aligns with its long-term vision to grow Khaliji pop artists across the Middle East and on the global stage. The announcement comes amid a boom in the region's music industry. The Middle East and North Africa (MENA) has emerged as the fastest-growing music market globally for the second time in three years, registering a 22.8% increase in recorded music revenues in 2024, according to the IFPI Global Music Report 2025. LuxuryKSA, headquartered in Riyadh, has carved a strong reputation in the local industry, developing artists like Ayed Youssef and Sultan Al Murshed for mainstream success. Ayed, who has garnered more than 500m views across digital platforms and received the 'Favorite Artist' award at the Joy Awards in both 2024 and 2025, recently topped the IFPI MENA charts with his single Tala'et Abeh. He currently has seven tracks charting in Saudi Arabia's IFPI listings. Sultan, another rising star discovered and nurtured by LuxuryKSA, has also made a mark in just three years, with several hit releases and his 2025 album entering the IFPI charts. Commenting on the collaboration, HRH Prince Khaled Bin Mansour Bin Saud Bin Abdulaziz, Chairman of LuxuryKSA, said: 'Partnering with Sony Music isn't just a milestone; it's a powerful evolution for an already vibrant Saudi music scene. As a leading force in the market, we are dedicated to amplifying our exceptional local artists who reflect our rich heritage. Together, we will elevate their voices on regional and global stages and redefine the future of entertainment.' Shridhar Subramaniam, President for Asia and Middle East, Sony Music, added: 'The Middle East is a priority market for us, with Saudi Arabia at the centre of a cultural and creative transformation. Our partnership with LuxuryKSA is part of a broader strategy to deepen our roots in the region, champion local voices, and support sustained artist development. As the music industry in MENA continues to grow at pace, we are committed to working with partners to shape its future and bring the richness of the region's music to a global audience.' Rami Mohsen, Managing Director for Middle East, Sony Music, stated: 'LuxuryKSA is renowned for nurturing Saudi talent and positioning them on a regional and global scale. Through this partnership, we're working on building a talent incubator with LuxuryKSA in Saudi Arabia, designed to nurture and develop the next generation of stars. With artists' creativity our utmost priority, this partnership strengthens our local presence in Saudi Arabia and expands opportunities for our artists in a culturally rich and diverse region.' Ayed Youssef commented: 'I'm thrilled about this partnership with Sony Music and LuxuryKSA! It's an amazing chance to bring Khaliji pop to new fans everywhere. I can't wait to share my music and connect with people while staying true to my roots.'
Tourism Breaking News
3 days ago
- Tourism Breaking News
Emirates forges interline partnership with Bahamasair to facilitate connectivity to The Bahamas
Post Views: 46 Emirates and Bahamasair have signed a Memorandum of Understanding (MoU) to establish an interline partnership benefitting customers travelling to The Bahamas. The partnership enables Emirates to expand its reach in the Caribbean, allowing customers to utilise the services of The Bahamas' national flag carrier from Florida to one of three destinations on the island country. Under the unilateral agreement, customers traveling on Emirates to Miami or Orlando will be able to connect to Bahamasair flights to Nassau, Freeport or San Salvador, with the added convenience of booking itineraries with both airlines on a single ticket. Additionally, Emirates' customers will enjoy generous baggage allowance when flying on Bahamasair to the three destinations. Commenting on the new interline partnership, Adnan Kazim, Deputy President and Chief Commercial Officer said: 'We are pleased to establish an interline partnership with Bahamasair to expand our reach to new and exciting destinations and offer travel options for our customers planning journeys to the Caribbean nation. The interline partnership offers customers the convenience of connecting in Florida for travel onwards to points across the islands of The Bahamas, while enjoying competitive fare pricing, the convenience of booking the entire journey on a single ticket and a generous baggage policy.' 'This partnership also supports our agreement with The Bahamas' Ministry of Foreign Affairs to promote the Caribbean destination across our network.' As part of the MoU, both carriers will also explore opportunities to enhance their cargo interline cooperation and potential partnerships under their frequent flyer programmes. Bahamasair Managing Director, Tracy Cooper said: 'This partnership significantly elevates Bahamasair's global profile and opens access to invaluable expertise and new markets. By aligning with one of the world's most respected airlines, we strengthen our capabilities and lay the groundwork for sustained international growth.' Florida gateways, Miami and Orlando, are amongst the 12 U.S. destinations that the world's largest international airline currently flies. Emirates serves Miami with daily flights with its Boeing 777, along with five-weekly services to Orlando, connecting travellers across its expansive network of over 140 destinations. On the sidelines of Arabian Travel Market, Emirates and the Ministry of Foreign Affairs of The Bahamas signed a Memorandum of Understanding (MoU) to jointly promote tourism to the Caribbean nation in a partnership aimed at further developing the country's tourism and trade industries.
