Kmart sends shoppers running over new $5 must-have item: 'I'm dying over these'
Kmart has launched a charming $5 mug that's capturing hearts and turning heads in homeware aisles across Australia.
The new ceramic strawberry mug, part of the retailer's growing line-up of whimsical kitchen pieces, features a soft pink glaze, rounded silhouette, and delicate 3D strawberry details.
Each mug is uniquely finished, with subtle variations in texture and glaze, giving it the feel of a handcrafted boutique find, without the boutique price tag.
As temperatures drop and shoppers seek comfort in their morning routines, this latest release has quickly become a winter favourite.
The mug has already made waves on social media after being shared by content creator Rachel Ward for its nostalgic, almost cottagecore appeal, and is being styled alongside Kmart's popular pastel tableware and seasonal kitchen decor.
With its playful design and under-$10 price point, the strawberry mug taps into Kmart's tried-and-true formula: accessible trend pieces that feel both affordable and elevated.
It follows in the footsteps of other viral homewares from the retailer, like the now-sold-out mushroom lamp and the boucle vanity stool, which both became cult favourites almost overnight.
An anonymous shopper told FEMAIL: 'I walked past it and literally gasped. It looks like something you'd buy from a cute ceramic store, not Kmart. I want two - one for me and one for my sister, who collects mugs. She's going to scream.'
While the mug is yet to be formally included in Kmart's upcoming August Living range, its early arrival appears to be a soft launch of the new season's focus on charm, texture, and individuality in everyday items.
The piece is already drawing comparisons to vintage European crockery and handmade pottery, with its soft pastel tone and curved handle designed to nestle perfectly in the hand.
It's lightweight but sturdy - ideal for morning tea, cosy hot chocolates, or simply sitting pretty on a kitchen shelf.
In a homewares landscape increasingly driven by minimalist neutrals or high-end statement pieces, Kmart's mug offers something different: warmth, playfulness, and a gentle nod to nostalgia.
And while it may seem like a small thing - just a $5 mug - shoppers say these little touches make a big difference.
Kmart has not confirmed how long the mug will remain in stores, but given the speed at which similar items have sold out in the past, fans are being encouraged to act quickly.
The mug is already flying off the shelves.
It's proof yet again that when it comes to trendy, affordable homeware, Kmart knows exactly what Australians want - and it delivers.
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