Spanish islands curb 'selfie tourism' to tackle overcrowding
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Canadians who fancy a side hustle as a travel influencer may want to avoid Spain's Balearic Islands now that they have declared war on 'selfie tourism.'
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The Balearics, one of the country's major visitor destinations, are trying to curb the use of influencer marketing campaigns as the hospitality industry grapples with the effects of overtourism.
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It comes after a cove in Mallorca — built to accommodate around 100 day-trippers — was besieged by 4,000 vacationers a day last summer, The Independent reported.
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Drawn by its clear waters and golden sands, social media content creators resulted in 1,200 vehicles descending on Caló des Moro, the mayor of Mallorca's Santanyí, Maria Pons, said at a press conference last June.
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Fed up with the influx, hundreds of activists descended on the normally tranquil cove to condemn the sunbathers with giant banners reading 'Ocupem les nostres platges' — 'We will occupy our beaches.'
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A spokesman for the Balearic tourism department told the Guardian that selfie tourism 'had the completely opposite effect to what was intended and runs contrary to government policy on containing tourism.'
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Local politicians have now removed all images of the cove from tourism board websites and have urged influencers, journalists and tour operators to stop promoting the location.
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