Latest news with #MariaPons
Yahoo
29-05-2025
- Business
- Yahoo
Spanish islands curb 'selfie tourism' to tackle overcrowding
Canadians who fancy a side hustle as a travel influencer may want to avoid Spain's Balearic Islands now that they have declared war on 'selfie tourism.' The Balearics, one of the country's major visitor destinations, are trying to curb the use of influencer marketing campaigns as the hospitality industry grapples with the effects of overtourism. It comes after a cove in Mallorca — built to accommodate around 100 day-trippers — was besieged by 4,000 vacationers a day last summer, The Independent reported. Drawn by its clear waters and golden sands, social media content creators resulted in 1,200 vehicles descending on Caló des Moro, the mayor of Mallorca's Santanyí, Maria Pons, said at a press conference last June. Fed up with the influx, hundreds of activists descended on the normally tranquil cove to condemn the sunbathers with giant banners reading 'Ocupem les nostres platges' — 'We will occupy our beaches.' Initially, social media campaigns were seen as a way of redirecting tourists away from oversubscribed beaches to quieter corners of the Balearics. But it led to streams of selfie-seeking travel promoters descending on remote and protected parts of Ibiza, Mallorca and Menorca, the news outlet said. A spokesman for the Balearic tourism department told the Guardian that selfie tourism 'had the completely opposite effect to what was intended and runs contrary to government policy on containing tourism.' Local politicians have now removed all images of the cove from tourism board websites and have urged influencers, journalists and tour operators to stop promoting the location. Last month, thousands of demonstrators called for authorities to limit the number of visitors in Spain's Canary Islands, which have also seen traffic congestion, stretched services and soaring housing costs as a result of overtourism.
Calgary Herald
29-05-2025
- Calgary Herald
Spanish islands curb 'selfie tourism' to tackle overcrowding
Article content Canadians who fancy a side hustle as a travel influencer may want to avoid Spain's Balearic Islands now that they have declared war on 'selfie tourism.' Article content Article content The Balearics, one of the country's major visitor destinations, are trying to curb the use of influencer marketing campaigns as the hospitality industry grapples with the effects of overtourism. Article content It comes after a cove in Mallorca — built to accommodate around 100 day-trippers — was besieged by 4,000 vacationers a day last summer, The Independent reported. Article content Article content Drawn by its clear waters and golden sands, social media content creators resulted in 1,200 vehicles descending on Caló des Moro, the mayor of Mallorca's Santanyí, Maria Pons, said at a press conference last June. Article content Article content Fed up with the influx, hundreds of activists descended on the normally tranquil cove to condemn the sunbathers with giant banners reading 'Ocupem les nostres platges' — 'We will occupy our beaches.' Article content A spokesman for the Balearic tourism department told the Guardian that selfie tourism 'had the completely opposite effect to what was intended and runs contrary to government policy on containing tourism.' Article content Local politicians have now removed all images of the cove from tourism board websites and have urged influencers, journalists and tour operators to stop promoting the location.
Vancouver Sun
29-05-2025
- Vancouver Sun
Spanish islands curb 'selfie tourism' to tackle overcrowding
Canadians who fancy a side hustle as a travel influencer may want to avoid Spain's Balearic Islands now that they have declared war on 'selfie tourism.' The Balearics, one of the country's major visitor destinations, are trying to curb the use of influencer marketing campaigns as the hospitality industry grapples with the effects of overtourism. It comes after a cove in Mallorca — built to accommodate around 100 day-trippers — was besieged by 4,000 vacationers a day last summer, The Independent reported. Drawn by its clear waters and golden sands, social media content creators resulted in 1,200 vehicles descending on Caló des Moro, the mayor of Mallorca's S antanyí , Maria Pons, said at a press conference last June. Plan your next getaway with Travel Time, featuring travel deals, destinations and gear. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of Travel Time will soon be in your inbox. Please try again Interested in more newsletters? Browse here. Fed up with the influx, hundreds of activists descended on the normally tranquil cove to condemn the sunbathers with giant banners reading ' O cupem les n ostres p latges ' — 'We will occupy our beaches.' Initially, social media campaigns were seen as a way of redirecting tourists away from oversubscribed beaches to quieter corners of the Balearics. But it led to streams of selfie-seeking travel promoters descending on remote and protected parts of Ibiza, Mallorca and Menorca, the news outlet said. A spokesman for the Balearic tourism department told the Guardian that selfie tourism 'had the completely opposite effect to what was intended and runs contrary to government policy on containing tourism.' Local politicians have now removed all images of the cove from tourism board websites and have urged influencers, j ournalists and tour operators to stop promoting the location. Last month, thousands of demonstrators called for authorities to limit the number of visitors in Spain's Canary Islands, which have also seen traffic congestion, stretched services and soaring housing costs a s a result of overtourism.
Irish Independent
23-05-2025
- Irish Independent
Spain's Balearic Islands to cut ties with influencers in bid to stop ‘selfie tourism'
The Balearic government backtracked on the use of influencer marketing campaigns after a cove in Mallorca was swarmed by 4,000 visitors a day last summer. Caló des Moro only has the space to welcome around 100 beachgoers each day. Influencer content showcasing the small cove prompted tourists to travel for pictures of the golden sands and clear waters. The local mayor of Mallorca's Santanyí, Maria Pons, said at a press conference last June that 4,000 people and 1,200 vehicles were descending on Caló des Moro daily. In June 2024, hundreds of activists descended on the once secluded cove to demand sunbathers leave the beach with a giant banner that declared: 'Ocupem les nostres platges' – 'We will occupy our beaches'. Previously, the Balearics had hoped that the use of influencer content would redirect tourist flow to more remote parts of the popular holiday islands and highlight hidden gems. However, following a push on social media platforms such as Instagram and TikTok, the tourism marketing strategy has seen remote and protected parts of Mallorca, Menorca and Ibiza overrun with holidaymakers looking to snap a selfie. Last weekend, a spokesman for the Balearic tourism department said selfie tourism had 'had the completely opposite effect to what was intended and runs contrary to government policy on containing tourism', reported the Guardian. The local authority has since removed all images of the cove from its website and pleaded with journalists and tour operators to stop promoting the location altogether. Similarly, in March, residents in Ibiza vowed to continue anti-tourism protests this summer, barricading a famous viewpoint with boulders and 'no entry' warnings. Angry locals in Cala d'Hort de Sant Josep blocked tourist access to the Es Vedra lookout and its car parks in a bid to curb overtourism and 'wild parties' in the area. Hundreds of unregulated holidaymakers flock to the islet viewpoint on Ibiza's southwest coast each day in summer, using unofficial car parks on private land to watch the sunset.
The Independent
21-05-2025
- The Independent
Spain's Balearic Islands to cut ties with influencers in bid to stop ‘selfie tourism'
Spain has said it will stop using social media influencers to promote popular Balearic Islands destinations in a bid to control overwhelming ' selfie tourism'. The Balearic government backtracked on the use of influencer marketing campaigns after a cove in Mallorca was swarmed by 4,000 visitors a day last summer. Caló des Moro only has the space to welcome around 100 beachgoers each day. Influencer content showcasing the small cove prompted tourists to travel for pictures of the golden sands and clear waters. The local mayor of Mallorca's Santanyí, Maria Pons, said at a press conference last June that 4,000 people and 1,200 vehicles were descending on Caló des Moro daily. In June 2024, hundreds of activists descended on the once secluded cove to demand sunbathers leave the beach with a giant banner that declared, ' Ocupem les nostres platges ' – 'We will occupy our beaches'. Previously, the Balearics had hoped that the use of influencer content would redirect tourist flow to more remote parts of the popular holiday islands and highlight hidden gems. However, following a push on social media platforms such as Instagram and TikTok, the tourism marketing strategy has seen remote and protected parts of Mallorca, Menorca and Ibiza overrun with holidaymakers looking to snap a selfie. Last weekend, a spokesman for the Balearic tourism department said selfie tourism had 'had the completely opposite effect to what was intended and runs contrary to government policy on containing tourism', reported the Guardian. The local authority has since removed all images of the cove from its website and pleaded with journalists and tour operators to stop promoting the location altogether. Similarly, in March, residents in Ibiza vowed to continue anti-tourism protests this summer, barricading a famous viewpoint with boulders and 'no entry' warnings. Angry locals in Cala d'Hort de Sant Josep blocked tourist access to the Es Vedra lookout and its car parks in a bid to curb overtourism and 'wild parties' in the area. Ibiza 's southwest coast each day in summer, using unofficial car parks on private land to watch the sunset.
