Independence Day festivities ignite economic momentum across Kingdom

Jordan Times

24-05-2025

Businesses are bracing for a surge in consumer demand across all governorates, spurred by a packed schedule of parades, concerts, and cultural festivities (Photos by Ahmad Khleifat)
AMMAN — As Jordan marks its 79th Independence Day on May 25, the celebrations are doing more than kindling patriotic pride; they are providing a significant boost to local economic activity across the Kingdom.
Businesses are bracing for a surge in consumer demand across all governorates, spurred by a packed schedule of parades, concerts, and cultural festivities. Retailers, restaurants, and tourism-related enterprises are already seeing an uptick in spending.
'People are going out and spending on food, gifts, and local crafts,' said Rania Bakir, owner of a chocolate and gift shop in Amman. 'It's a public holiday, so most businesses are offering themed packaging and Jordanian-made products to match the occasion.'
According to economist Jameel Manaseer, national holidays like Independence Day typically drive a 20 to 30 per cent increase in local spending, particularly in the hospitality and retail sectors. Hotels in tourist hotspots such as the Dead Sea and Petra are reporting higher occupancy rates, with special holiday packages attracting families and local travellers.
'This year feels stronger than the last,' said Mohammed Dmour, an employee at a local hotel. 'We're almost fully booked. People are eager to travel and celebrate within the country.'
Economists view these surges in activity as evidence of untapped potential in Jordan's domestic economy. 'Independence Day demonstrates how national pride can drive internal markets,' said economist Waseem Hussein. 'With the right support mechanisms, small businesses can translate short-term gains into sustained growth.'
Street vendors are also capitalising on the festive atmosphere, setting up roadside stalls and roaming neighbourhoods to sell Jordanian flags, scarves, and patriotic merchandise.
As the Kingdom's cities and towns fill with music, families, and national colours, Jordan's 79th Independence Day stands not only as a moment of historical reflection but as a powerful reminder of the economic force of identity-driven, community-based commerce.