The best pet insurance companies of 2025
Pet insurance can give you peace of mind that an unexpected veterinarian bill won't throw your finances into chaos. By having pet insurance, you can better budget for a pet's healthcare and know you can get medical treatment when needed without worrying about the cost.
Let's explore 15 pet insurance plans to find the best pet insurance options for you. Below are the top pet insurers with four stars and above.
In this article:
Best pet insurance companies
Pet insurance rating: The full list
Compare pet insurance costs
Compare pet insurance coverage choices
Compare pet insurance discounts
What does pet insurance cover?
How to find the best pet insurance
Best pet insurance frequently asked questions
Methodology
Best pet insurance companies
Pets Best: 5 stars — best pet insurance overall
Pets Best provides the best pet insurance overall in our evaluation, gaining the top rating with its unmatched combination of low average costs and ample coverage.
Pets Best has three policies to choose from, with slightly varying costs and coverage: Essential, Plus, and Elite. The Elite plan earned five stars in our analysis, and the Plus and Essential policies were not far behind with ratings of 4.7 and 4.6 stars, respectively.
Pets Best pros and cons (Elite policy)
Pros
Average cost is well below average compared to other pet insurers
Unlimited annual coverage option available
Low $50 deductible available
Can pay the vet directly if the vet signs a Veterinarian Reimbursement Form
Includes coverage for alternative therapies
Behavioral therapy consultations and medication covered
Claim payments can be reimbursed directly to a CareCredit credit card
Cons
Excludes chronic conditions such as heart disease, diabetes, inflammatory bowel disease, Cushing's, hyperthyroidism, and hip dysplasia
Prescription foods and supplements not covered
More about Pets Best
Pets Best pet insurance basics
Annual maximum limit choices: $5,000, unlimited
Deductible choices: $50, $100, $200, $250, $500
Reimbursement choices: 70%, 80%, 90%
Multi-pet discount: 5%
Pets Best average cost examples (Elite plan)
Mixed breed dog (medium-size), age 1: $27.50/month
French bulldog, age 5: $105.82/month
Labrador retriever, age 8: $119.10/month
Costs are for $5,000 in annual coverage, $500 deductible, 90% reimbursement.
Pets Best waiting periods
For accident coverage: Three days (in most states)
For illness coverage: 14 days (in most states)
Special waiting period: Six months for cruciate ligament issues
MetLife pet insurance: 4.6 stars — best for multiple pets
MetLife pet insurance scored well in our analysis with its below-average costs and wide range of coverage.
MetLife is notable for its unique Family Plan program for those insuring more than one pet. Unlike other pet insurers that require you to buy separate policies for each pet, MetLife lets you insure up to three cats or dogs under one policy. One advantage to this is there's a shared deductible for the policy so you can meet the deductible faster when your pets need vet care. In addition, the annual limit is shared among the pets, so if one pet needs more vet care you can allot more of the coverage to that pet. MetLife's Family Plan also includes a multi-pet discount.
MetLife pet insurance also has an unusual policy limit increase benefit: If your policy has at least $5,000 in annual coverage and you have an unused amount of $1,000 or more at the end of the policy term, MetLife will automatically increase the annual limit by $500 at renewal time for no additional cost.
MetLife pet insurance pros and cons
Pros
Slightly below-average cost
Wide range of coverage included
No special waiting periods for conditions like cruciate ligament issues
Covers alternative therapy like chiropractic care, acupuncture, and hydrotherapy as well as holistic care, such as herbal remedies, aromatherapy, and CBD oil, when prescribed
Offers exotic pet insurance for pets such as rabbits, ferrets, birds, and reptiles
Low $50 deductible available
Cons
$10,000 maximum annual coverage choice
Maximum annual benefit of $2,000 for older pets, which can be less than the annual premium
Short window to submit claims: 90 days from treatment date
More about MetLife pet insurance
MetLife pet insurance basics
Annual maximum limit choices: $2,000, $5,000, $10,000
Deductible choices: $50, $100, $250, $500
Reimbursement choices: 70%, 80%, 90%
Multi-pet discount: Varies under MetLife's Family Plan
MetLife average cost examples
Mixed breed dog (medium-size), age 1: $41.34/month
French bulldog, age 5: $89.46/month
Labrador retriever, age 8: $112.35/month
Costs are for $5,000 in annual coverage, $500 deductible, 90% reimbursement.
MetLife waiting periods
For accident coverage: Coverage begins at midnight ET of the effective day of the policy
For illness coverage: 14 days
Special waiting period: None
Spot: 4.4 stars — best for range of coverage
Spot's pet insurance included the widest range of coverage in our evaluation. Some pet insurers require add-ons at extra cost, but Spot gives you ample coverage up front in the base policy. While this results in monthly costs that are higher than average, Spot is worth a look from pet owners who want substantial coverage.
Spot pet insurance pros and cons
Pros
Wide-ranging coverage included
Ample choices for annual coverage limits
Curable preexisting conditions are covered after 180 days without symptoms or treatment (except ligament and knee conditions)
No special waiting periods for specific conditions
Covers alternative and behavioral therapies
Long window of 270 days to submit claims after treatment date
Cons
Higher-than-average costs
Does not cover smaller costs such as advertising or reward for lost and stolen pets
More about Spot pet insurance
Spot pet insurance basics
Annual maximum limit choices: $2,500, $3,000, $4,000, $5,000, $7,000, $10,000, unlimited
Deductible choices: $100, $250, $500, $750, $1,000
Reimbursement choices: 70%, 80%, 90%
Multi-pet discount: 10%
Spot average cost examples
Mixed breed dog (medium-size), age 1: $41.03/month
French bulldog, age 5: $104.68/month
Labrador retriever, age 8: $131.59/month
Costs are for $5,000 in annual coverage, $500 deductible, 90% reimbursement.
Spot waiting periods
For accident coverage: 14 days
For illness coverage: 14 days
Special waiting period: None
Embrace: 4 stars — best for discounts for healthy pets
Embrace pet insurance did well in our scoring with its below-average costs and solid coverage. You'll have to buy add-ons if you want coverage for vet exam fees and prescription drugs, but overall, Embrace's policy has extensive coverage.
Especially notable is Embrace's Healthy Pet Discount Program. If you have claims that total less than $300 per pet in the previous year, you'll get a 5% discount in the first year and then a 10% discount in the second year for each pet.
Embrace pet insurance pros and cons
Pros
Below-average costs
Unlimited annual coverage option available
Covers behavioral therapy and alternative therapy, such as acupuncture, chiropractic, hydrotherapy, physiotherapy, and therapeutic laser treatments
Preexisting conditions can be covered after a year with no symptoms or treatment
Cons
Coverage for vet exam fees and prescription drugs requires buying add-ons
No coverage for prescription food or supplements
Six-month waiting period for canine orthopedic conditions, which can be reduced to 14 days if the pet gets an orthopedic exam
More about Embrace pet insurance
Embrace pet insurance basics
Annual maximum limit choices: $2,000, $5,000, $8,000, $10,000, $15,000, unlimited
Deductible choices: $100, $250, $500, $750, $1,000
Reimbursement choices: 70%, 80%, 90%
Multipet discount: 10%
Embrace average cost examples
Mixed breed dog (medium-size), age 1: $35.24/month
French bulldog, age 5: $101.93/month
Labrador retriever, age 8: $105/month
Costs are for $5,000 in annual coverage, $500 deductible, 90% reimbursement.
Embrace waiting periods
For accident coverage: Begins at 12:01 a.m. ET the day after you purchase a policy
For illness coverage: 14 days
Special waiting period: six months for canine orthopedic conditions, which can be reduced to 14 days with an orthopedic exam
Pet insurance rating: The full list
Pets Best's three plans are the best pet insurance in our rankings. See our methodology at the bottom of the page for details on how we arrived at our ratings.
Compare pet insurance costs
Your own pet insurance cost will depend on factors like your location and the pet's breed, size, and age.
Average pet insurance costs for a $5,000 annual limit
The typical monthly cost of pet insurance with $5,000 in annual coverage is about $87 a month.
Average pet insurance costs for unlimited annual coverage
The typical monthly cost of pet insurance with unlimited annual coverage is about $132 a month.
Factors in pet insurance costs
Your own pet insurance cost will depend on the following:
Your location
The pet's breed and age
The coverage options you choose for the annual limit, the deductible, and the reimbursement percentage
The coverage the policy provides and add-ons you pick
Compare pet insurance coverage choices
When you buy a pet insurance policy you'll make choices for coverage levels that will affect your premium. Choosing a lower annual limit, a higher deductible, and/or a lower reimbursement level will reduce your monthly premium.
Compare pet insurance discounts
One-third (35%) of pet owners have more than one pet, according to a 2023 survey by the Pew Research Center. If you're buying pet insurance and have more than one dog or cat, snagging a multi-pet discount is a nice perk.
Multi-pet insurance discounts are generally 5% or 10% per pet. Here's a look at discounts among the pet insurance companies we evaluated.
What does pet insurance cover?
The most common type of pet insurance policy covers accidents and illnesses, and many pet insurers also offer optional wellness plans for routine care.
Accidents: Physical injury caused by an unexpected event, such as a broken bone or swallowing an object.
Illnesses: A sickness, disease, or any other change to the pet's normal health not caused by an accident. Examples include ear infections, skin infections, diabetes, cancer, and digestive issues.
Wellness plans: Coverage for routine care costs such as wellness exams, vaccinations, spaying/neutering, dental cleanings, flea and tick prevention, and heartworm tests.
Pet insurance coverage highlights
Pet insurance companies can vary substantially in what's covered by the base policy, what can be covered by paying for add-ons, and what's excluded. Here's a look at some add-ons and coverage options.
Vet exam fee coverage: Not all policies cover the basic fee charged for a vet visit.
Behavioral therapy: This can include treatments for behavior that is abnormal or dysfunctional, such as aggression, separation anxiety, and excessive chewing or licking.
Alternative therapy: This can include a variety of treatments, such as acupuncture, chiropractic care, hydrotherapy, physical therapy, laser therapy, massage, herbal therapy, and homeopathy.
How to find the best pet insurance
Decide on a budget
Determine how much you want to spend per month on pet insurance. Having a low budget doesn't necessarily mean you'll have to buy a poor-quality policy. For example, Pets Best offers good coverage at very competitive prices.
Determine what coverage features are must-haves
Coverage features vary substantially among pet insurance companies, so it can help to decide what coverage types are top priority for you and focus on policies with those features. For example, perhaps alternative therapy is important to you, but coverage for end-of-life expenses is not.
Look at waiting periods
All policies have some type of waiting period for coverage, but some pet insurance companies have shorter wait times than others. Among the pet insurance companies we evaluated, the range of waiting periods for accident coverage is next day to 15 days, and the typical waiting period for illness coverage is 15 days. Look out for special waiting periods for certain conditions, such as cruciate ligament issues. These special waiting periods are often six months, but some insurers have no special waiting periods.
Get pet insurance quotes
Compare quotes for similar levels of coverage for the annual limit, deductible, and reimbursement percentage.
Look closely at the policy document
When you get a pet insurance quote, you should see a link to policy documents. Make sure to read the policy to confirm what treatments are covered and what's excluded.
Best pet insurance FAQs
What is the best pet insurance company?
Pets Best is the best pet insurance company in our evaluation. It offers a superior mix of coverage and price, making it a great value. Its three policies — Essential, Plus, and Elite — grabbed the top scores in our analysis.
What kinds of pets does pet insurance cover?
Pet insurance generally covers only dogs and cats. MetLife and Nationwide will cover exotic pets, such as birds, reptiles, and rabbits.
What is the best type of pet insurance to get?
An accident and illness plan is the best type of pet insurance policy to buy because it covers the broadest range of problems — from broken bones to ear infections to cancer. For additional coverage, many pet insurers sell wellness plans that help pay for routine care such as annual wellness exams and vaccinations.
What pet insurance pays the vet directly?
Healthy Paws, Pets Best and Trupanion have ways to pay a vet directly. Trupanion offers the easiest way to get direct vet pay because you won't have to do anything. If your vet has Trupanion's software, you don't have to get a special form filled out or make a request in advance.
Other pet insurers may agree to pay a vet directly if the bill will be large and you ask in advance.
Methodology
We researched the coverage details and prices for 15 pet insurance plans. We then weighted categories and each pet insurer was scored relative to the others to find the best pet insurance companies. Here are the factors we incorporated.
Coverage types: 40% of score. We examined the coverage provided by the base policy, without the extra cost of add-ons. This encompassed coverage for alternative therapy, behavioral therapy, dental illness, euthanasia or end-of-life expenses, exotic pets, hereditary and congenital conditions, preexisting conditions, prescription food and supplements, veterinary exam fees, and advertising/reward for lost/stolen pets.
Average cost: 30% of score. We evaluated costs in five states for $5,000 and unlimited coverage for a mixed-breed dog (age 1), a French bulldog (age 5), and a Labrador retriever (age 8).
Unlimited coverage option: 10% of score. We gave points when pet insurers offered an unlimited annual limit (or a $100,000 limit), which gives pet owners the most robust financial protection possible in the event of a catastrophic pet medical issue.
Direct payments to the veterinarian: 5% of score. We gave points to pet insurers that state on their websites that they accommodate direct vet payments.
No special waiting periods for special conditions: 5% of score. We gave points when pet insurers have no waiting periods for special conditions, such as cruciate ligament conditions.
Routine wellness plan: 5% of score. Companies that offer a routine wellness plan in addition to pet insurance received points.
Multi-pet discount: 5% of score. We gave points when pet insurers offered a discount for insuring multiple pets.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
4 hours ago
- Yahoo
Confirmed: Breakfast Cereals Are Getting Sweeter And Less Nutritious
Millions of us dig into them every morning, but breakfast cereals are getting progressively worse for our health, according to a new study – having grown sweeter and less nutritious over the past decade or so. It's a worry for everyone, but particularly for kids: the majority of young people in the US choose cereal as their preferred breakfast option, over more labor-intensive alternatives such as pancakes, waffles, and French toast. Researchers from several institutions across the US looked at the ingredients of ready-to-eat (RTE) cereals launched in the United States between 2010 and 2023, and marketed towards children aged between 5 and 12 years old. That gave them more cereals than you might expect – a total of 1,200 – though rebrands and repackaging were included. The nutrient content of servings of these cereals were then analyzed through database information, and tracked over time. "Analysis of newly launched children's RTE cereals from 2010 to 2023 revealed concerning nutritional shifts: notable increases in fat, sodium, and sugar alongside decreases in protein and fiber," write the researchers in their published paper. Total fat per serving, for example, rose from 1.13 grams to 1.51 grams over the study period, a jump of 33.6 percent. Average sugar content, meanwhile, went up from 10.28 grams in 2010 to 11.40 grams in 2023, a 10.9 percent increase. Sodium is up too, from 156 milligrams to 206.1 milligrams on average (up 32.1 percent). While this has been happening, the healthier nutrients in cereals are trending down: both protein and fiber levels have dropped significantly in recent years. It seems cereals are becoming more like salty, sugary snacks than anything else. On average, a single serving of the cereals included in the analysis would provide more than 45 percent of the daily recommended sugar limit for children. "These trends suggest a potential prioritization of taste over nutritional quality in product development, contributing to childhood obesity and long-term cardiovascular health risks," write the researchers. It's worth bearing in mind that this study only looks at newly launched (or relaunched) cereals, and doesn't take into account what else kids might be eating throughout the rest of the day. Nevertheless, it's a worrying trend. We know that diet and nutrition is an important part of making sure kids grow up healthy and strong, and that includes breakfast. Childhood obesity in the US is now affecting one in five kids, and is on the rise. As the researchers explained to the New York Times, there's a disconnect between the health claims being made on the front of cereal packets and what's actually included in the box. That makes it harder for parents to choose the right option. Right now, cereal makers in the US don't have to follow any special regulations beyond the basic health and safety requirements for their products, though slapping a 'healthy' label on the packet does come with some guidelines attached. "Given their widespread consumption and potential impact on childhood nutrition, understanding trends in cereal composition is crucial for public health," write the researchers. The research has been published in JAMA Network Open. Rosemary Can Sharpen Your Mind, And Could Help Fight Alzheimer's The 'Japanese Walking' Fitness Trend Has Science-Backed Benefits The Cause of Alzheimer's Might Be Coming From Within Your Mouth
Yahoo
5 hours ago
- Yahoo
China says it may speed up rare earths application approvals from EU
By Brenda Goh SHANGHAI (Reuters) -China is willing to accelerate the examination and approval of rare earth exports to European Union firms and will also deliver a verdict on its trade investigation of EU brandy imports by July 5, its commerce ministry said on Saturday. Price commitment consultations between China and the EU on Chinese-made electric vehicles exported to the EU have also entered a final stage but efforts from both sides are still needed, according to a statement on the Chinese commerce ministry's website. The issues were discussed between Chinese Commerce Minister Wang Wentao and EU Trade Commissioner Maros Sefcovic in Paris on Tuesday, according to the statement. The comments mark progress on matters that have vexed China's relationship with the European Union over the past year. Most recently, China's decision in April to suspend exports of a wide range of rare earths and related magnets has upended the supply chains central to automakers, aerospace manufacturers, semiconductor companies and military contractors around the world. The ministry said China attached great importance to the EU's concerns and "was willing to establish a green channel for qualified applications to speed up the approval process." Commerce Minister Wang during the meeting "expressed the hope that the EU will meet us halfway and take effective measures to facilitate, safeguard and promote compliant trade in high-tech products to China," according to the statement. Chinese anti-dumping measures that applied duties of up to 39% on imports of European brandy - with French cognac bearing the brunt - have also strained relations between Paris and Beijing. The brandy duties were enforced days after the European Union took action against Chinese-made electric vehicle imports to shield its local industry, prompting France's President Emmanuel Macron to accuse Beijing of "pure retaliation". The Chinese duties have dented sales of brands including LVMH's Hennessy, Pernod Ricard's Martell and Remy Cointreau. Beijing was initially meant to make a final decision on the brandy duties by January, but extended the deadline to April and then again to July 5. China's commerce ministry said on Saturday that French companies and relevant associations had proactively submitted applications on price commitments for brandy to China and that Chinese investigators had reached an agreement with them on the core terms. Chinese authorities were now reviewing the complete text on those commitments and would issue a final announcement before July 5, it said. In April, the European Commission said the EU and China had also agreed to look into setting minimum prices of Chinese-made electric vehicles instead of tariffs imposed by the EU last year. China's commerce ministry said the EU had also proposed exploring "new technical paths" relating to EVs, which the Chinese side was now evaluating.

CNBC
6 hours ago
- CNBC
'Bitcoin Family' hides crypto codes etched onto metal cards on four continents after recent kidnappings
A wave of high-profile kidnappings targeting cryptocurrency executives has rattled the industry — and prompted a quiet security revolution among some of its most visible evangelists. Didi Taihuttu, patriarch of the so-called "Bitcoin Family," said he overhauled the family's entire security setup after a string of threats. The Taihuttus — who sold everything they owned in 2017, from their house to their shoes, to go all-in on bitcoin when it was trading around $900 — have long lived on the outer edge of crypto ideology. They travel full-time with their three daughters and remain entirely unbanked. Over the past eight months, he said, the family ditched hardware wallets in favor of a hybrid system: Part analog, part digital, with seed phrases encrypted, split, and stored either through blockchain-based encryption services or hidden across four continents. "We have changed everything," Taihuttu told CNBC on a call from Phuket, Thailand. "Even if someone held me at gunpoint, I can't give them more than what's on my wallet on my phone. And that's not a lot." CNBC first reported on the family's unconventional storage system in 2022, when Taihuttu described hiding hardware wallets across multiple continents — in places ranging from rental apartments in Europe to self-storage units in South America. As physical attacks on crypto holders become more frequent, even they are rethinking their exposure. This week, Moroccan police arrested a 24-year-old suspected of orchestrating a series of brutal kidnappings targeting crypto executives. One victim, the father of a crypto millionaire, was allegedly held for days in a house south of Paris — and reportedly had a finger severed during the ordeal. In a separate case earlier this year, a co-founder of French wallet firm Ledger and his wife were abducted from their home in central France in a ransom scheme that also targeted another Ledger executive. Last month in New York, authorities said, a 28-year-old Italian tourist was kidnapped and tortured for 17 days in a Manhattan apartment by attackers trying to extract his bitcoin password — shocking him with wires, beating him with a gun, and strapping an Apple AirTag around his neck to track his movements. The common thread: The pursuit of crypto credentials that enable instant, irreversible transfers of virtual assets. "It is definitely frightening to see a lot of these kidnappings happen," said JP Richardson, CEO of crypto wallet company Exodus. He urged users to take security into their own hands by choosing self-custody, storing larger sums on hardware wallets, and — for those holding significant assets — exploring multi-signature wallets, a setup typically used by institutions. Richardson also recommended spreading funds across different wallet types and avoiding large balances in hot wallets to reduce risk without sacrificing flexibility. That rising sense of vulnerability is fueling a new demand for physical protection with insurance firms now racing to offer kidnap and ransom (K&R) policies tailored to crypto holders. But Taihuttu isn't waiting for corporate solutions. He's opted for complete decentralization — of not just his finances, but his personal risk profile. As the family prepares to return to Europe from Thailand, safety has become a constant topic of conversation. "We've been talking about it a lot as a family," Taihuttu said. "My kids read the news, too — especially that story in France, where the daughter of a CEO was almost kidnapped on the street." Now, he said, his daughters are asking difficult questions: What if someone tries to kidnap us? What's the plan? Though the girls carry only small amounts of crypto in their personal wallets, the family has decided to avoid France entirely. "We got a little bit famous in a niche market — but that niche is becoming a really big market now," Taihuttu said. "And I think we'll see more and more of these robberies. So yeah, we're definitely going to skip France." Even in Thailand, Taihuttu recently stopped posting travel updates and filming at home after receiving disturbing messages from strangers who claimed to have identified his location from YouTube vlogs. "We stayed in a very beautiful house for six months — then I started getting emails from people who figured out which house it was. They warned me to be careful, told me not to leave my kids alone," he said. "So we moved. And now we don't film anything at all." "It's a strange world at the moment," he said. "So we're taking our own precautions — and when it comes to wallets, we're now completely hardware wallet-less. We don't use any hardware wallets anymore." The family's new system involves splitting a single 24-word bitcoin seed phrase — the cryptographic key that unlocks access to their crypto holdings — into four sets of six words, each stored in a different geographic location. Some are kept digitally through blockchain-based encryption platforms, while others are etched by hand into fireproof steel plates using a hammer and letter punch, then hidden in physical locations across four continents. "Even if someone finds 18 of the 24 words, they can't do anything," Taihuttu explained. On top of that, he's added a layer of personal encryption, swapping out select words to throw off would-be attackers. The method is simple, but effective. "You only need to remember which ones you changed," he said. Part of the reason for ditching hardware wallets, Taihuttu said, was a growing mistrust of third-party devices. Concerns about backdoors and remote access features — including a controversial update by Ledger in 2023 — prompted the family to abandon physical hardware altogether in favor of encrypted paper and steel backups. While the family still holds some crypto in "hot" wallets — for daily spending or to run their algorithmic trading strategy — those funds are protected by multi-signature approvals, which require multiple parties to sign off before a transaction can be executed. The Taihuttus use Safe — formerly Gnosis Safe — for ether and other altcoins, and similarly layered setups for bitcoin stored on centralized platforms like Bybit. About 65% of the family's crypto is locked in cold storage across four continents — a decentralized system Taihuttu prefers to centralized vaults like the Swiss Alps bunker used by Coinbase-owned Xapo. Those facilities may offer physical protection and inheritance services, but Taihuttu said they require too much trust. "What happens if one of those companies goes bankrupt? Will I still have access?" he said. "You're putting your capital back in someone else's hands." Instead, Taihuttu holds his own keys — hidden across the globe. He can top up the wallets remotely with new deposits, but accessing them would require at least one international trip, depending on which fragments of the seed phrase are needed. The funds, he added, are intended as a long-term pension to be accessed only if bitcoin hits $1 million — a milestone he's targeting for 2033. The shift toward multiparty protections extends beyond just multi-signature. Multi-party computation, or MPC, is gaining traction as a more advanced security model. Instead of storing private keys in one place — a vulnerability known as a "single point of compromise" — MPC splits a key into encrypted shares distributed across multiple parties. Transactions can only go through when a threshold number of those parties approve, sharply reducing the risk of theft or unauthorized access. Multi-signature wallets require several parties to approve a transaction. MPC takes that further by cryptographically splitting the private key itself, ensuring that no single individual ever holds the full key — not even their own complete share. The shift comes amid renewed scrutiny of centralized crypto platforms like Coinbase, which recently disclosed a data breach affecting tens of thousands of customers. Taihuttu, for his part, says 80% of his trading now happens on decentralized exchanges like Apex — a peer-to-peer platform that allows users to set buy and sell orders without relinquishing custody of their funds, marking a return to crypto's original ethos. While he declined to reveal his total holdings, Taihuttu did share his goal for the current bull cycle: a $100 million net worth, with 60% still held in bitcoin. The rest is a mix of ether, layer-1 tokens like solana, link, sui, and a growing number of AI and education-focused startups — including his own platform offering blockchain and life-skills courses for kids. Lately, he's also considering stepping back from the spotlight. "It's really my passion to create content. It's really what I love to do every day," he said. "But if it's not safe anymore for my daughters ... I really need to think about them."