JCDecaux ATA Saudi extends Dammam Airports Company partnership for 10 years
JCDecaux will deliver new interior and exterior landmark displays, digital furniture and innovative technologies. It will also focus on providing higher value per site, greater brand impact and visual harmony to enhance the passenger experience.
Against the backdrop of JCDecaux's 2030 ESG roadmap and Net Zero Carbon Strategy by 2050, JCDecaux ATA Saudi also will focus on energy efficient technologies, purchasing of 100 per cent renewable electricity and brand-safe solutions.
Commenting on the partnership, Eng Mohammed Ali Al Hassany, CEO of DACO, said, 'At DACO, we are committed to transforming our airports that enhance the passenger journey while providing exceptional opportunities for brands. Our renewed partnership with JCDecaux ATA Saudi marks a significant step in this direction, bringing cutting-edge digital solutions and iconic media displays to King Fahd International Airport, Al-Ahsa International Airport, and Al Qaisumah International Airport.
He added, 'This collaboration aligns with our vision to create a seamless, engaging, and premium airport experience. By leveraging JCDecaux's global expertise and commitment to innovation, sustainability, and excellence, we are confident that this partnership will set new benchmarks in airport advertising and further position our airports as key gateways in the region.'
The new advertising contract will further strengthen the partnership between JCDecaux ATA Saudi and DACO, renewing the operations that have been managed at Dammam King Fahd International Airport, Al-Ahsa International Airport and Al Qaisumah International Airport since 2010.
To serve DACO's growth objectives and to enhance the passenger experience, JCDecaux will roll out an upgraded media plan in 2025 based on the latest international airport standards, with an eye on quality, driven by digitisation and data-driven solutions.
Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said, 'We are delighted to continue our partnership with DACO and to renew our presence at Dammam King Fahd International Airport, Al-Ahsa International Airport and Al Qaisumah International Airport. This new contract is a recognition of JCDecaux's expertise in delivering innovative and high-quality solutions for advertisers.
Decaux added, 'Our commitment to excellence and to providing best-in-class service is at the heart of our enduring partnership, and we are proud that this has been recognised by DACO. We will work to provide landmark and premium media and deploy new digital solutions, that will transform the airport environment, enhancing the passenger experience and maximising value. Working with DACO, we will provide a powerful platform for advertisers, promoting growth and innovation over the next decade.'
As the third largest airport in the Kingdom of Saudi Arabia, with more than 10 million passengers each year, King Fahd International Airport is one of the largest airports in the world, covering 776 km², and providing connections to 65 global destinations.
It was the first airport in Saudi Arabia to offer duty-free stores, with a selection of luxury goods. Located in the arrivals area, the retail offer also includes restaurants, cafes, and banks, providing an engaging passenger experience in a premium environment.
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