Fans say ‘they're banging' after beloved sweet brand Haribo launches new version of favourite
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SWEETS fans are celebrating as Haribo have launched a new flavour of candy.
The new pack comes as part of the brand's new travel exclusives.
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Haribo have launched the new Berry Clouds flavour
Credit: Newfoodsuk/Facebook
Haribo have launched a brand new Berry Clouds flavour of sweets.
The sweets offer triple-layer foam gummi, which is cloud-like in shape and texture.
It comes in succulent blueberry, wildberry and strawberry flavours.
The flavour comes in 650g packets, so are perfect for sharing with friends and family.
Handily, these are resealable so you can have just a cheeky sweet or two and save the rest for later.
The company have reportedly been working on Berry Clouds since 2020.
This came as part of a remarkable drive for new flavours at Haribo, which earned the company the US Consumer Survey of Product Innovation award in 2022.
Berry Clouds are already proving a huge hit with punters lucky enough to get their hands on the new packets.
"These are banging" raved one happy fan.
Another couldn't hide their desperation to taste them: "I need to try these!"
There's a drawing lurking in this picture of sweets - so can YOU work out which bit isn't real?
Haribo Director of Marketing Elisa Fontana said: 'We are pleased to present this exciting new innovation and product launch that further strengthens our support to our retail partners.
"Berry Clouds was developed in direct response to consumer feedback.
The new flavour is part of an extension of Haribo's Travel Edition sweets offer.
'The travel retail channel needs to respond consistently to consumer demands for a regular flow of new, exciting products to meet their needs in flavours, textures and pack sizes," Fontana added.
"We are investing in a strong pipeline of innovation, driven by market insight and with in-store support.
'Our research shows that product innovation works best when it is backed by the solid reassurance of a trusted, known brand.
"We are presenting our new pack alongside trusted Haribo global favourites, such as Goldbears and our top-selling packs in travel retail – including the Haribo and Maoam DuoPack Sour and the Haribo Giant Roulette."
"This enables us to achieve our mission of giving the shopper the confidence to experiment with new packs, flavours, shapes and textures, driving conversion and spend.'
This comes after Haribo recalled packets of sweets in the Netherlands found to contain cannabis.
It was reportedly discovered when a family fell ill after eating Happy Cola F!ZZ and contacted the police.
An investigation into the alleged incident has now been launched, according to a spokesperson for the Netherlands Food and Consumer Product Safety Authority (NVWA).
The authority confirmed that "samples were taken and cannabis was found in them".
This also comes after Haribo opened its first-ever stand-alone retail store in Scotland.
It is their 12th UK shop in Glasgow.
Sweet-toothed visitors to their most northern shop are able to immerse themselves in the happy world of HARIBO, which features its much-loved products, exclusive merchandise, and fun photo opportunities.
The store is a sweet escape for children and adults alike, inviting everyone to embrace their inner child.
WHAT RARE SWEETS CAN YOU FIND AT HARIBO BLUEWATER? HARIBO Favoritos and Watermelon from Spain
HARIBO Dragibus and Tagada from France
HARIBO Schnecken from Germany
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Haribo also sell classic gummy bears
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