Tray.ai Named iPaaS Leader Validating its Role as the Enterprise Platform for Composable AI and Agentic Automation
2025 iPaaS Technology Value Matrix
by Nucleus Research. This marks the sixth consecutive year Tray.ai has earned the Leader distinction, recognizing its continued innovation in composability, enterprise governance and a platform built for AI readiness and agent deployment.
'Every AI project is an integration project. That makes iPaaS the critical foundation for deploying agents,' said Rich Waldron, CEO and co-founder of Tray.ai. 'Enterprises need one platform to connect systems, apply strong guardrails and power agents that take real action. That's where we focus.'
From prototype to production: AI agents that act
Tray.ai's Merlin Agent Builder gives teams a visual, enterprise-ready way to build AI agents using natural language, reusable tools and built-in guardrails. With Agent Accelerators—pre-built, customizable templates—teams can quickly launch agents for common use cases like ITSM, knowledge management and customer support.
Agents can be deployed in Slack, Teams or directly into workflows, and reused across departments with minimal setup.
Agent capabilities include:
According to Alexander Wurm, Senior Analyst at Nucleus Research: 'With a series of AI innovations and the introduction of Merlin Agent Builder and Agent Accelerators, Tray provides the leading platform for no-code agent development.'
A composable foundation for integration, automation, and agent development
With the Tray Universal Automation Cloud, enterprises can quickly create AI agents, integrate data, deploy APIs and orchestrate AI-first business processes — all in one place. These capabilities support broader AI, automation and integration goals so that teams can move faster, reduce complexity and scale with confidence.
Key AI composability features include:
Built-in governance to scale AI with confidence
The Tray Universal Automation Cloud's Enterprise Core ensures centralized governance, instrumentation, security and scalability across every agent, integration or automation initiative for complete control. Governance is built into the core of the platform, not treated as an afterthought. These controls ensure that agentic automation can scale securely without compromising visibility, trust or compliance.
Key AI governance features include:
As enterprises scale their AI initiatives, Tray provides the foundation to move from proof of concept to production in a fast, flexible and safe way.
To learn more:
About Tray.ai
Tray.ai offers a composable AI integration and automation platform that enterprises use to build smart, secure AI agents at scale. It eliminates the need for disparate tools and technologies to integrate and automate sophisticated internal and external business processes and speeds the creation and deployment of high-value, production-ready AI agents. Enterprises can now avoid the traps of high costs and long lead times typical in custom agent development as well as the constraints and silos created by implementing and managing single-purpose agent offers from each SaaS application in the enterprise tech stack. With Tray.ai, the development of integrations, the delivery of intelligent apps and the integration of trusted data anywhere is fast, flexible and safe. Learn more at Tray.ai.
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