Viator 2025 Experience Awards Unveil the Ultimate Travel Bucket List
This year's prestigious awards highlight the top tours, activities, and experiences that celebrate culture, connection, and thrilling outdoor exploration.
NEEDHAM, Mass., May 20, 2025 /PRNewswire/ -- Viator, the world's largest travel experiences marketplace, is proud to announce the winners of the 2025 Viator Experience Awards. Now in its fourth year, the awards honor the top travel experiences worldwide, as chosen by Viator's millions of global travelers.
The 2025 awards recognize over 450 exceptional tours, activities, and experiences, offering travelers access to some of the world's most unique and unforgettable adventures. This year's winners also reflect the evolving interests of today's travelers, with a focus on immersive, authentic, and meaningful experiences.
'We're proud to raise the bar once again with Viator's Experience Awards, celebrating the world's best things to do and the exceptional operators who make them happen,' said Laurel Greatrix, VP of Marketing at Viator. 'This year's winners are more than the makings of a bucket list — they reflect the evolution of travel itself, as people seek deeper, more personal connections to the places they explore.'
What's Trending in Travel?
According to Viator's latest travel trends report, 2025 is defined by immersive hands-on learning, outdoor adventures, and culturally-rich experiences. These growing trends are clearly reflected in this year's Experience Awards, which feature many activities that allow travelers to engage deeply with local cultures, communities, and nature.
Immersive, Hands-On Classes
Travelers today are more than just spectators—they want to learn and participate. Whether it's mastering a local craft or acquiring a new culinary skill, travelers are increasingly seeking experiences that allow them to connect with the culture in a tangible way. The demand for hands-on activities like craft workshops (+58%) and cooking lessons (+43%) continues to rise, and the Experience Awards spotlight some of the top immersive classes around the world.
Some of the 2025 award-winning hands-on experiences include:
Outdoors Adventures
Outdoor adventures have soared in popularity in recent years, and 2025 is no exception. Nearly half of this year's award-winning experiences take place in open-air settings, offering everything from serene hiking excursions to once-in-a-lifetime wildlife encounters. These experiences give travelers a unique way to reconnect with nature.
Some of the 2025 award-winning outdoor adventures include:
Cultural Classics with a Twist
While cultural and historical tours have long been a favorite among travelers, today's visitors are craving deeper, more personalized experiences. Rather than passive sightseeing, more travelers are opting for interactive small group experiences like guided walking tours, which have surged in popularity by nearly 40% year-over-year. The appeal is clear: exploring the Buda Castle District on foot after dark, for example, offers a far richer, more authentic glimpse into the city's storied past that travelers could get on their own.
Some of the 2025 award-winning cultural experiences with a twist include:
Ready to Go?
With approximately 400,000 unique tours, activities, and excursions to choose from—from simple day trips to extreme adventures (and everything in between)—Viator has something for every kind of traveler.
Whether you're looking for immersive cultural encounters, off-the-beaten-path adventures, or meaningful connections with the heart of a destination, explore Viator's full collection of 2025 award-winning experiences today.
To book your next adventure, visit www.viator.com or download the Viator app (available on the App Store and Google Play ).
About the Viator Experience Awards
Viator is the world's largest travel experiences marketplace with ~400,000 bookable experiences around the world. The 2025 Viator Experience Awards rank the world's top experiences based on a number of factors, including traveler review scores, review volumes, and booking volumes over the last year. It sets the bar for the world's best things to do, see, and experience.
The first set of awards in 2025 recognizes the Top 20 experiences, tours, and activities in 11 regions worldwide, including the United States, Canada, Latin America, the Caribbean, Western Europe, Northern Europe, Southern Europe, Eastern Europe, the Middle East and Africa, Australia, New Zealand, and the Pacific Islands, and Asia.
The second set of awards in 2025 recognizes the Top 10 special interest experiences, tours, and activities across five categories— Best in Food, Best in Beverages, Water Adventures, Rising Stars, and Adrenaline Rush Experiences —in five regions worldwide, including the US, Canada, Europe, Asia, and Rest of World.
For the full list of award-winning experiences click here. You can also follow the conversation on LinkedIn, Instagram, and TikTok with the hashtag #ViatorExperienceAwards.
About Viator
Viator, a Tripadvisor company, makes it easy to plan tours, activities, and excursions around the world. With ~400,000 experiences to choose from, there's always something new to discover and book — from simple tours to extreme adventures (and all the niche, interesting stuff in between). With ultimate flexibility, award-winning customer support, and millions of traveler reviews, you can truly do more with Viator.
Viator. Plan better with ~400,000 travel experiences. For more information, visit www.viator.com.
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