Latest news with #Viator
Yahoo
3 days ago
- Business
- Yahoo
Citi Initiates Coverage of Tripadvisor (TRIP) Stock With Neutral Rating
On May 28, analysts at Citi initiated coverage on Tripadvisor, Inc. (NASDAQ:TRIP)'s stock with a 'Neutral' rating and a price target of $16.00. The firm's analysts highlighted the growth in its Viator brand and the favourable changes in revenue trends at Brand TripAdvisor. A family boarding an airplane with their suitcases, symbolic of the company's reach into the global travel industry. It also acknowledged a more efficient ownership structure after the deal with Liberty TripAdvisor. That being said, the analysts remain cautious because of the economic uncertainty and investments in Brand TripAdvisor. The analysts hinted at double-digit revenue growth rates at Viator and mentioned the improved engagement and conversion rates at Brand TripAdvisor in Q1 2025. During the quarter, Viator saw 10% YoY revenue growth to $156 million. Its Gross bookings value (GBV) reached $1.1 billion during Q1 2025, demonstrating YoY growth of ~10%. Moving forward, the focus of analysts will be on the performance of Viator and Brand TripAdvisor, the impact of strategic investments, and Tripadvisor, Inc. (NASDAQ:TRIP)'s ability to navigate broader economic uncertainties. For Q2 2025, the company expects consolidated revenue growth of between 5% - 8% and an adjusted EBITDA margin of ~16% - 18%. At Viator, Tripadvisor, Inc. (NASDAQ:TRIP) anticipates mid-teens growth in the number of experiences booked, revenue growth of ~9% - 11%, and adjusted EBITDA margin in mid- to high-single digits. While we acknowledge the potential of TRIP to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than TRIP and that has 100x upside potential, check out our report about this cheapest AI stock. READ NEXT: 13 Cheap AI Stocks to Buy According to Analysts and 11 Unstoppable Growth Stocks to Invest in Now Disclosure: None. Fehler beim Abrufen der Daten Melden Sie sich an, um Ihr Portfolio aufzurufen. Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten
Yahoo
3 days ago
- Business
- Yahoo
Citi Initiates Coverage of Tripadvisor (TRIP) Stock With Neutral Rating
On May 28, analysts at Citi initiated coverage on Tripadvisor, Inc. (NASDAQ:TRIP)'s stock with a 'Neutral' rating and a price target of $16.00. The firm's analysts highlighted the growth in its Viator brand and the favourable changes in revenue trends at Brand TripAdvisor. A family boarding an airplane with their suitcases, symbolic of the company's reach into the global travel industry. It also acknowledged a more efficient ownership structure after the deal with Liberty TripAdvisor. That being said, the analysts remain cautious because of the economic uncertainty and investments in Brand TripAdvisor. The analysts hinted at double-digit revenue growth rates at Viator and mentioned the improved engagement and conversion rates at Brand TripAdvisor in Q1 2025. During the quarter, Viator saw 10% YoY revenue growth to $156 million. Its Gross bookings value (GBV) reached $1.1 billion during Q1 2025, demonstrating YoY growth of ~10%. Moving forward, the focus of analysts will be on the performance of Viator and Brand TripAdvisor, the impact of strategic investments, and Tripadvisor, Inc. (NASDAQ:TRIP)'s ability to navigate broader economic uncertainties. For Q2 2025, the company expects consolidated revenue growth of between 5% - 8% and an adjusted EBITDA margin of ~16% - 18%. At Viator, Tripadvisor, Inc. (NASDAQ:TRIP) anticipates mid-teens growth in the number of experiences booked, revenue growth of ~9% - 11%, and adjusted EBITDA margin in mid- to high-single digits. While we acknowledge the potential of TRIP to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than TRIP and that has 100x upside potential, check out our report about this cheapest AI stock. READ NEXT: 13 Cheap AI Stocks to Buy According to Analysts and 11 Unstoppable Growth Stocks to Invest in Now Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Skift
3 days ago
- Business
- Skift
Viator Partnership With Airbnb Experiences? Tripadvisor CEO Talks Up the Idea
Viator has always been open to partnerships with competing platforms, but the approach may not fit with Airbnb's current strategy. Are Viator and Airbnb Experiences on a collision course? Not necessarily, according to Tripadvisor CEO Matt Goldberg, who on Thursday raised the possibility of a partnership between Tripadvisor – Viator's parent company – and the relaunched Airbnb Experiences. "There may be opportunities to partner with Airbnb," Goldberg said at a Bernstein financial conference. "They've tried this a few different times. We watch it closely. And of course, w
Associated Press
20-05-2025
- Business
- Associated Press
Viator 2025 Experience Awards Unveil the Ultimate Travel Bucket List
This year's prestigious awards highlight the top tours, activities, and experiences that celebrate culture, connection, and thrilling outdoor exploration. NEEDHAM, Mass., May 20, 2025 /PRNewswire/ -- Viator, the world's largest travel experiences marketplace, is proud to announce the winners of the 2025 Viator Experience Awards. Now in its fourth year, the awards honor the top travel experiences worldwide, as chosen by Viator's millions of global travelers. The 2025 awards recognize over 450 exceptional tours, activities, and experiences, offering travelers access to some of the world's most unique and unforgettable adventures. This year's winners also reflect the evolving interests of today's travelers, with a focus on immersive, authentic, and meaningful experiences. 'We're proud to raise the bar once again with Viator's Experience Awards, celebrating the world's best things to do and the exceptional operators who make them happen,' said Laurel Greatrix, VP of Marketing at Viator. 'This year's winners are more than the makings of a bucket list — they reflect the evolution of travel itself, as people seek deeper, more personal connections to the places they explore.' What's Trending in Travel? According to Viator's latest travel trends report, 2025 is defined by immersive hands-on learning, outdoor adventures, and culturally-rich experiences. These growing trends are clearly reflected in this year's Experience Awards, which feature many activities that allow travelers to engage deeply with local cultures, communities, and nature. Immersive, Hands-On Classes Travelers today are more than just spectators—they want to learn and participate. Whether it's mastering a local craft or acquiring a new culinary skill, travelers are increasingly seeking experiences that allow them to connect with the culture in a tangible way. The demand for hands-on activities like craft workshops (+58%) and cooking lessons (+43%) continues to rise, and the Experience Awards spotlight some of the top immersive classes around the world. Some of the 2025 award-winning hands-on experiences include: Outdoors Adventures Outdoor adventures have soared in popularity in recent years, and 2025 is no exception. Nearly half of this year's award-winning experiences take place in open-air settings, offering everything from serene hiking excursions to once-in-a-lifetime wildlife encounters. These experiences give travelers a unique way to reconnect with nature. Some of the 2025 award-winning outdoor adventures include: Cultural Classics with a Twist While cultural and historical tours have long been a favorite among travelers, today's visitors are craving deeper, more personalized experiences. Rather than passive sightseeing, more travelers are opting for interactive small group experiences like guided walking tours, which have surged in popularity by nearly 40% year-over-year. The appeal is clear: exploring the Buda Castle District on foot after dark, for example, offers a far richer, more authentic glimpse into the city's storied past that travelers could get on their own. Some of the 2025 award-winning cultural experiences with a twist include: Ready to Go? With approximately 400,000 unique tours, activities, and excursions to choose from—from simple day trips to extreme adventures (and everything in between)—Viator has something for every kind of traveler. Whether you're looking for immersive cultural encounters, off-the-beaten-path adventures, or meaningful connections with the heart of a destination, explore Viator's full collection of 2025 award-winning experiences today. To book your next adventure, visit or download the Viator app (available on the App Store and Google Play ). About the Viator Experience Awards Viator is the world's largest travel experiences marketplace with ~400,000 bookable experiences around the world. The 2025 Viator Experience Awards rank the world's top experiences based on a number of factors, including traveler review scores, review volumes, and booking volumes over the last year. It sets the bar for the world's best things to do, see, and experience. The first set of awards in 2025 recognizes the Top 20 experiences, tours, and activities in 11 regions worldwide, including the United States, Canada, Latin America, the Caribbean, Western Europe, Northern Europe, Southern Europe, Eastern Europe, the Middle East and Africa, Australia, New Zealand, and the Pacific Islands, and Asia. The second set of awards in 2025 recognizes the Top 10 special interest experiences, tours, and activities across five categories— Best in Food, Best in Beverages, Water Adventures, Rising Stars, and Adrenaline Rush Experiences —in five regions worldwide, including the US, Canada, Europe, Asia, and Rest of World. For the full list of award-winning experiences click here. You can also follow the conversation on LinkedIn, Instagram, and TikTok with the hashtag #ViatorExperienceAwards. About Viator Viator, a Tripadvisor company, makes it easy to plan tours, activities, and excursions around the world. With ~400,000 experiences to choose from, there's always something new to discover and book — from simple tours to extreme adventures (and all the niche, interesting stuff in between). With ultimate flexibility, award-winning customer support, and millions of traveler reviews, you can truly do more with Viator. Viator. Plan better with ~400,000 travel experiences. For more information, visit View original content to download multimedia: SOURCE Viator
Skift
19-05-2025
- Business
- Skift
5 Challenges for Airbnb Experiences
The latest version of Airbnb Experiences won't be a slam dunk even with a $250 million investment, and Airbnb hiring staff with experiences on their resumes. Airbnb has a strong brand and millions of loyal users – but its mission to build a $1 billion experiences business in the next few years will face multiple challenges. "Whether the unit economics are good enough, whether there's enough supply, whether it's big enough to be more than a rounding error on [Airbnb's] total GBV [Gross Booking Value]: these are all outstanding questions," wrote Thomas Reiner, a partner at Altimeter Capital, in a recent research note. Among the challenges: 1. Low Growth Rates Reiner noted that the tours and activities sector "just isn't growing that quickly." Using a variety of industry sources, Reiner estimated that the total addressable market for the global tours and experiences sector would grow at a compound annual growth rate of just a 7% rate from 2024 to 2030, to $400 billion. Screenshot Reiner wrote that to reach its goals, Airbnb would need to onboard a large number of smaller, often offline experience providers, or take market share away from Viator, GetYourGuide, and Klook. But Viator – owned by Tripadvisor – still isn't a $1 billion business and it is considered by many to be the industry leader. Its 2024 revenue was $840 million. Skift Research and McKinsey have previously noted that the total experiences market could be as high as $1 trillion. However, Skift Research estimated the serviceable addressable market that businesses can target and serve at $250-$310 billion. An Airbnb spokesperson said: "We've been preparing for the launch of Services and a reimagined Experiences business for years — rebuilding our tech stack and perfecting our core service so that it's easier to use, more reliable, and more affordable. The launch was just the beginning - along with adding more services and experiences offerings, over the next several months and years, our goal is to expand our business and bring people together all over the world." 2. Small Basket Sizes Compared With Hotels Reiner wrote that "the economics aren't great" for experiences, which sometimes can include a $50 cooking class versus a $500 hotel room for a night or two. For the operator, paying a $12-$13 commission on the $50 cooking class is a big chunk, which discourages partnering with online travel agencies. For Airbnb and other activities aggregators, "the servicing costs and the marketing costs for that experience aren't going to be terribly different than they are on $500 hotel rooms so the economics aren't nearly as attractive," Reiner said. Reiner didn't mention Expedia and Booking Holdings, but many large online travel companies have shied away. For example, Expedia offers experiences but has never made them a top business priority. And Booking Holdings tried to build an experiences business from scratch before the pandemic, and scrapped it because of the challenges in building it up. Booking had acquired activities software provider FareHarbor in 2018, but ultimately decided to partner with experiences companies such as TUI, Klook, and Viator. Airbnb has 'learned a lot about experiences over the last few years," said Chief Business Officer Dave Stephenson, who was speaking at the Skift Asia Forum just two days after the company relaunched its experiences product. 'We've learned that people really desire them. But we need to make sure they are unique, different, and of the city,' Stephenson said. 3. Airbnb Would Have to Capture Travelers Twice Reiner argues that people don't usually book experiences at the same time as they book a stay so "booking behavior doesn't align." He said Airbnb would therefore have to re-engage travelers when they are ready to book a tour, "which is difficult or expensive or both." In addition, many travelers book tours and activities in the moment rather than through prior reservations online. Another big issue is that major tourist attractions take bookings directly, often not needing to use the services of middlemen like Airbnb and other online travel agencies. Airbnb has noted that in a global survey, more than 75% of people said they've traveled — or plan to travel — somewhere specifically for an experience or activity. 4. Quality Is a Good Goal, But Tough to Achieve Airbnb is trying to ensure that the experiences it offers are top quality, a laudable, if hard to realize goal. [Airbnb CEO Brian] "Chesky is attempting to tie the unique and differentiated supply and the brand voice that Airbnb has to the experience supply," Reiner wrote. "If it works it'll be killer and well loved and definitely deserving of the 20% take-rate. But one has to acknowledge that this is attempting to conquer the most disaggregated and complicated part of the market TAM." On the plus side, Airbnb brings its brand strength. It's much better known than Viator and GetYour Guide, although people think of Airbnb for places to stay and not for tours of the Louvre. Airbnb also has its huge customer base, and guests at a destination who will be looking for things to do. However, Reiner writes, Airbnb has not proven that it can cross-sell from stays to experiences, and faces aggressive competition in the U.S. and western Europe. Stephenson emphasized the importance of the quality. 'We don't just let any experience onto Airbnb,' he said. 'We're only bringing on experience hosts that know the city best.' 5. Selling to Locals and Travelers Airbnb may also find it tough to meet its stated goal of selling experiences and services to both travelers and locals. Many travel businesses have tried such a dual target audience in the past without much success. For example, when Booking Holdings acquired restaurant reservations platform OpenTable for $2.6 billion in 2014, officials talked about the synergies between travelers and locals all wanting to book restaurant reservations. There was talk that its brands, including Kayak, and Priceline, would all tout OpenTable restaurant reservations on their pages to snag travelers flying into their destinations. That synergy didn't occur and Booking took a $941 million writedown on the OpenTable acquisition two years later.
