A Canadian ski resort is offering an 84% discount on ski passes on April 2 — Trump's 'Liberation Day'
A Canadian ski resort is cutting lift ticket prices by 84% on April 2.
The discount coincides with the day more of Trump's tariffs are set to go into effect.
The resort says the discount has nothing to do with the impending levies.
A Canadian ski resort is cutting lift ticket prices by 84% on April 2, but it insists the timing has nothing to do with President Donald Trump's impending tariffs.
Pre-purchase lift tickets at the Mount Norquay Ski Resort in Banff are normally on sale for C$119 for adults (roughly $83).
But on April 2, which the resort has dubbed "Canadian Proud Ski Day," prices are set to be slashed to C$18.67 (around $13.10) to celebrate Mount Norquay's "heritage as a proudly Canadian-owned and operated ski hill."
While the evidently patriotic event will coincide with Trump's "Liberation Day" — when the US's reciprocal levies on trading partners are set to take effect — a spokesperson for the Mount Norquay Ski Resort denied that the discount was a reaction to this.
In an email to Business Insider, the spokesperson said: "Considering the circumstances, we're hosting this event to celebrate Canadian-owned business and Canadian tourism."
The spokesperson did not elaborate on what those circumstances were but added that the day would be about "embracing what makes us proudly Canadian."
The ski resort said that the $18.67 price was chosen to honor the year of the Canadian Confederation.
Since Trump took office, the US and Canada have been locked in an escalating trade war.
Trump first threatened reciprocal tariffs against Canada in February but delayed those by a month. After the levies went into effect in early March, a wider exemption was implemented days later.
As relations between Ottawa and Washington have grown increasingly tense, Canadians have shown their feelings by pulling back on travel to the US and supporting the "Buy Canadian" movement, among other things.
Trump told reporters on Friday that he had changed the date for his "Liberation Day" from April 1 to April 2 as he "didn't want it to be April Fools' Day because then nobody would believe what I said."
Trump said on Monday that he may be inclined to provide exemptions to certain countries when the levies begin next week.
"I may give a lot of countries breaks. It's reciprocal, but we might be even nicer than that. You know, we've been very nice to a lot of countries for a long time," he said.
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