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Airbnb's New Strategy: ‘Aggressively' Add Hotels, Steal Their Guests

Airbnb's New Strategy: ‘Aggressively' Add Hotels, Steal Their Guests

Skift3 days ago
Airbnb has long sought to add hotels into its inventory mix, but the dilemma has been how to do so and not become just another online travel agency like Booking.com or Expedia.
Airbnb says it is getting more aggressive in a new strategy to add hotels in markets where most of the short-term rentals are already booked, and to convince more hotel guests to stay in Airbnbs.
CEO Brian Chesky told financial analysts last week that Airbnb is "going significantly more aggressively into hotels. We've spent a lot of time looking at hotels as a business. We think it's really compelling."
Chesky said the commissions Airbnb receives from hotels are "very, very competitive," adding that the company has engaged in dialogue with hotels around t
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