New Jaguar car that lead disastrous ‘woke rebrand' seen for the first time… with fans divided over whether they like it
Onlookers got to see the Jag which has been at the forefront of its "woke" rebrand.
5
A Jaguar Type 00 concept car was displayed during the Goodwood Festival of Speed
Credit: Getty
5
The car's blue was a departure from the new ad's pink
Credit: Getty
5
One fan described the car's rear as 'horrendous'
Credit: Getty
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The new car drew big crowds at Goodwood
Credit: Getty
Jaguar unveiled its new
The car will never go on sale in its existing form.
Instead, it is a concept car exhibited to showcase Jaguar's new "exuberant modernism."
The car stunned Goodwood's guests with its spotless, striking blue exterior which drew large crowds from across the festival.
Read more Motors
The colour was a significant departure from the pink colour dressing the 00 when it was first
This was preceded by
Jaguar's
last November which sparked outrage.
When the 30-second ad was first unveiled, flashing up a number of slogans, including "live vivid", "delete ordinary" and "copy nothing", fans on
social media
were not happy.
The likes of
Nigel Farage
and even
Elon Musk
led the critics, with the Reform leader describing it as "woke" and
.
Most read in Motors
Musk simply asked Jaguar on X: ''Do you sell cars?'
This weekend, fans had the chance to comment on the car's new design after physically seeing it.
Jaguar boss doubles down & DEFENDS new 'woke Tesla' pink EV in controversial rebrand
Speaking to The Times, many fans were left unimpressed by Jaguar's new concept car and new brand direction.
"The back's horrendous," said one fan.
Another assessed: 'They've wrecked the brand.
"
One fan even said the new ad campaign had led him to sell his F-Pace.
Others did enjoy some of the features of the new car, saying they thought it was cool and futuristic.
In November, the controversial ad excluded any images of its sleek sports cars as it touted its transition to a fully electric, ultra-luxury company.
The scrapping of the well-known big cat badge in favour of a geometric 'J' design also drew fierce criticism.
At the time of release, one
Another said: "As someone who worked for this iconic brand up until production cessation in June it really does sadden me to see the direction the company has decided to take."
5
The 00 was originally shown as pink
Credit: Getty
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