Twitter bird logo from S.F. headquarters detonated in Nevada desert stunt
One of the two original 560-pound Twitter bird logos that once perched atop the company's Market Street headquarters in San Francisco has met a fiery end, courtesy of an upstart online marketplace.
The 12-foot-tall bird sign, affectionately known as 'Larry' (a nod to Boston Celtics legend Larry Bird), was auctioned off earlier this year for $34,000.
Its buyer, Ditchit — a rival to OfferUp and Facebook Marketplace — didn't preserve the Silicon Valley artifact. Instead, the company detonated it in the Nevada desert as part of a marketing campaign.
According to Engadget, Ditchit enlisted a 15-person production crew, four Tesla Cybertrucks, and a Hollywood pyrotechnics expert to stage and film the explosion at a private 'adventure park' near Las Vegas.
The resulting YouTube video, released Tuesday, attempts to draw a symbolic link between Elon Musk's rebranding of Twitter to X and Ditchit's mission to shake up online classifieds.
'Elon Musk rebranded Twitter to X to support free expression,' the video states. 'We're doing the same for local marketplaces.'
The giant emblem once loomed over Jessie Street and became a defining symbol of Twitter during its most influential years. It was removed after Musk's rebranding marked the official end of the platform's blue bird era.
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