Test the latest in accessibility tech at Harajuku Harakado
Shopping and dining in Tokyo can sometimes be daunting without a strong grasp of Japanese, especially when it comes to communicating with store staff. But help may be on the way: At Harajuku's newest landmark, Tokyu Plaza Harajuku 'Harakado', a new pilot project titled 'Subtitles for the World' is happening now. The initiative, realised in partnership with Japanese automotive tech company Aisin, is a 'social experiment' exploring the use of cutting-edge real-time captioning technology and is aimed at bringing about a more inclusive society.
Running until May 18, the trial features Aisin's YYSystem transcription app and translucent LCD display tech, which help break down communication barriers for customers with hearing impairments and international visitors alike. The transparent displays, equipped with a microphone and keyboard, visualise speech in real-time on a holographic screen. Impressively, the futuristic devices can also translate speech into over 30 languages. This system, along with tablet versions, has been implemented across 21 establishments in Harakado, including cafés, izakaya, beauty salons and retail shops.
To take part in the pilot project, be sure to visit the third-floor 'subtitled information counter' located next to Baby the Coffee Brew Club. There you'll receive a neck strap indicating your specific needs, with tags such as 'I have difficulty hearing' or 'I need English subtitles'. After trying out the transcription services at various stores, don't forget to return to the counter to share your feedback. Participants who complete the post-trial survey will receive a ¥500 gift card to use within the shopping complex.
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