France fines Shein $47m for deceptive business practices
Antitrust agency accuses China-founded fast-fashion retailer of misleading customers
France's antitrust agency said Infinite Style E-Commerce, which handles sales for the Shein brand, had misled customers about discounts, and that the company had accepted the fine. © Reuters
PARIS (Reuters) -- France's antitrust agency said on Thursday it had fined fast-fashion retailer Shein 40 million euros ($47.17 million) for alleged deceptive business practices including misleading discounts and vague claims about environmental impact, following a nearly year-long probe.
The agency said Infinite Style E-Commerce, which handles sales for the Shein brand, had misled customers about discounts, and that the company had accepted the fine.
In a statement, China-founded Shein said the antitrust agency had informed Infinite Style E-Commerce of issues related to discounts and environmental claims in March last year, and had taken corrective action within the following two months.
"All of the points raised have therefore been resolved more than a year ago," Shein said in a statement. "ISEL takes very seriously its legal and regulatory obligations in France."
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