LUCKY ENERGY DRINK SOARS TO NEW HEIGHTS
Secures $14.2 Million in Oversubscribed Series A1 FundingAnnounces Dan Ginsberg (Former Red Bull CEO) as New Board Member
AUSTIN, Texas, March 27, 2025 /PRNewswire/ -- Lucky Energy, a simpler, better-for-you energy drink, announced today that it has successfully closed a $14.2 million oversubscribed Series A1 round, bringing its total funding to over $40 million. The round is led by Maveron, with backing from DMG Ventures, Second Sight Ventures, and existing investors: Imaginary Ventures, Brand Foundry Ventures, Sapphire Ventures, and Sugar Capital. The capital secured will fuel the brand's growth, enabling it to accelerate distribution, introduce new products, support strategic partnerships, and recruit in key business areas. Additionally, the company welcomed Dan Ginsberg, former Chief Executive Officer of Red Bull NA and CEO of Dermalogica®, to its Board of Directors.
Lucky Energy has experienced explosive growth, entering 10,000 new doors with plans to expand to an additional 15,000 before the end of the year. The brand has also surpassed 400,000 followers across its social channels. The product is designed for individuals seeking to enhance performance with a natural, functional drink. It is currently available in six flavors: Son of a Peach, Orange Drizzle, Red Ryder Punch, OG Luck, Tropical Thrill, and Bodacious Berry. It has zero sugar and zero calories, ensuring a healthier choice for consumers.
"In an extremely competitive category, there are very few brands that have what it takes to break through and build consumer-driven success. Lucky is one of those very, very few. The team, the product, and the story are stellar and will compete at the highest level," said Dan Ginsberg.
"From the moment we met Richard and the team at Lucky Energy, we were inspired by his extraordinary personal journey and the universally powerful idea that life is something worth celebrating—that each day is a gift. When we tasted the product, we were immediately impressed by its incredible taste, clean ingredients, and bold brand vision. Maveron is thrilled to partner with Lucky Energy and support them on their path from obscurity to ubiquity in the vibrant and rapidly evolving energy drink market," said Dan Levitan, cofounding partner of Maveron.
"We are grateful to our partners for sharing our vision for a healthier future," said Richard Laver, founder and CEO of Lucky Energy. "Our mission is to give people the fuel and motivation to persevere and thrive. With this latest investment round and marketing, branding, and operations executive Dan Ginsberg now on our Board, we are well-positioned to lead the category and bring more Luck(y) to the people."
"Richard Laver's journey has been the driving force behind Lucky Energy," said Chief Marketing Officer Hamid Saify. He is the youngest survivor of Delta's 191 flight that tragically took the lives of his father and 136 others. After surviving the accident at just 12 years old, he struggled with depression and faced homelessness by the age of 27. Laver eventually found love with Michelle, but during the premature birth of their first child, Kate, she was diagnosed with cerebral palsy and required a feeding tube for nourishment. Through a series of medical challenges, he founded Kate Farms, which has become the number one recommended plant-based tube-feeding formula, to save her life. Laver launched Lucky Energy to inspire others to persevere, just as he learned to do.
As the brand expands into new retail locations, consumers can find Lucky Energy in thousands of stores nationwide. Priced at $26.88 per 12-pack, Lucky Energy is also available for direct purchase through its website and Amazon.com.
To stay updated on the latest news and product launches, visit www.luckybevco.com and follow the brand on Instagram and TikTok. For press inquiries, please contact Valeria Carrasco directly at valeria@hallettsconsulting.com.
ABOUT Lucky Energy DrinkLucky Energy is committed to providing cleaner, better-for-you products. Founded by serial beverage entrepreneur Richard Laver, the brand's mission is to motivate people to keep going. The product line features six flavors, with a unique blend of five super ingredients, including maca and beta-alanine, and has 0 sugar and 0 calories. Products are available on luckybevco.com, Amazon, and over 10,000 locations nationwide. For more information, visit www.luckybevco.com and follow the brand on Instagram and TikTok.
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SOURCE Lucky Beverage Company
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