Chaotic scenes erupt as Aussie shoppers flock to grab ‘must-have' Aldi Special Buys ski range

News.com.au

17-05-2025

Chaotic scenes have erupted as shoppers race to get their hands on Aldi's highly-anticipated Special Buys range hitting the shelves for a limited time.
Footage from a store in Chatswood captures shoppers queuing up before opening hours, ahead of the grocery giant's Snow Gear sale on Saturday.
Shoppers are seen streaming through the entrance, some holding back an urge to sprint.
In other scenes, they rifle through piles of ski jackets searching for their sizes.
Although it looks like the aisles are well stocked now, they may not last long with the amount of people seen to be flooding to the stores.
Aldi's annual snow sale event is celebrating its 20th anniversary, and purchases promise to be worth the massive crowds and long lines.
The popular retailer has launched a premium range describing it as their 'coolest collection' to date, with more than 65 products under $100.
'We know our Aussie customers look forward to our annual Snow Gear Special Buys sale, and we're blown away by the overwhelming response by shoppers every year who line up before the store opens to get their hands on the range,' an Aldi spokesperson said.
'The momentum we have seen over the last 20 years is reflective of the high quality and low price point Aldi's Snow Gear presents.
'Our customers continue to be excited about the release of the range each year, and we look forward to being part of their snow holiday plans with top quality gear at low prices in 2025.'
Outerwear is waterproof up to 12,000mm, breathable, and base layers are made from Merino.
Adults can be kitted out for around $264, and kids for around $182.90.
Outerwear starts from $59,99 for adults, snow suits for kids start at $39.99, while snow jackets and pants for older kids can be purchased for under $70.
Last year's most popular items that are back again this year include the Adult's Merino Tank or Women's Camisole, returning at the same price of $19.99.
'We're excited to share the coolest collection we've had since it first hit our shelves over 20 years ago,' the spokesperson said.
'While comfort and durability is always a top priority, we've made this year's range fashion-forward too. Looking at trends and keeping a close eye on the slopes, we've introduced styles that not only perform but also turn heads.'
The retailer works with partners across the globe 'who are experts in snow gear innovation to create premium apparel at affordable prices across every layer'.
'This year's range showcases high performing fabrics, smart design features that are built to weather every moment, and were rigorously tested on the snowfields of Japan,' the spokesperson said.