New ESG association to drive sustainability practices
KUALA LUMPUR: The Sustainability & ESG Association Malaysia (SEAM) had its soft launch today with the aim to drive meaningful environmental, social, and governance (ESG) adoption through real-world implementation.
According to the association's statement, its cornerstone is the IDEA-C Framework – a structured approach designed to help corporates identify ESG opportunities, diagnose gaps, engineer solutions, activate change, and communicate measurable impact.
"SEAM fills a critical market gap by connecting ESG-certified professionals and solution providers with businesses seeking verified, scalable sustainability practices," it said.
SEAM's membership is open to ESG-certified professionals, consultants, implementors, compliant corporates, and relevant institutional alliances. The association will also work closely with stakeholders such as regulators, certification bodies, and capital market players.
"We provide a trusted, neutral platform that brings both sides together, helping businesses take action confidently, and enabling solution providers to scale their impact.
"Our aim is to turn ESG from ambition into execution, and from pledges into measurable value," said SEAM founding president Liang Yit Wen.
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