TVS Motor gears up for global expansion with Norton launch, new product pipeline
is gearing up for a transformative year in FY26 with a strategic focus on global expansion, premium product launches, and sustainable mobility. The company will roll out the iconic British brand
Norton Motorcycles
in the UK, India, and select European markets in the third quarter of FY26. Four new models are scheduled for launch, with deliveries slated for the summer of 2026.
'Our journey is just beginning,' said Sudarshan Venu, Managing Director, TVS Motor Company. 'Favourable macroeconomic trends such as lower repo rates, tax relief, and infrastructure-led consumption will boost two- and three-wheeler demand. We are strategically placed to capitalise on this momentum with our diversified portfolio and sharp customer focus.'
Norton lineup
The new Norton lineup will reflect TVS's philosophy of 'Design, Dynamism, and Detail', aiming to position the brand as a premium offering in global markets. Alongside this, TVS will enter the adventure tourer segment in India and launch made-in-India electric bicycles within the year.
Chairman Ralf Speth said the Norton launch will be a key milestone in the company's global journey. 'It reinforces our ambition to deliver desirable mobility solutions across continents, backed by a unique international workforce and strong Indian expertise.'
Export potential
TVS also sees significant export potential in FY26, with growth expected in Africa, the Middle East, ASEAN, and Latin America. The company is cautiously optimistic that global geo-political challenges can be offset by rising demand in these regions.
Armed with a robust product pipeline and expansion strategy, TVS Motor is set to unlock its next wave of growth—anchored in digitalisation, innovation, and sustainability.
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