LA-based Styled by Collective launches in UK
The platform offers a limited membership, curated fashion experience with the service blending digital wardrobe management with exclusive shopping access and personal style concierge support.
It draws on Sullivan's tech background and 'keen eye for style… to bridge the gap between digital convenience and personalised service'.
The comprehensive service includes personal styling and wardrobe edit sessions; one-to-one consultations (virtually or in person); fully photographed and categorised digital wardrobe to track usage, plan outfits and stay organised while travelling and across the seasons; capsule wardrobe creation; lookbook curation and personal shopping; on-demand style concierge; and year-round support for travel, events and seasonal refreshes.
'We don't just create beautiful wardrobes — we offer structure, clarity, and convenience,' said Sullivan.
She added that her approach became especially relevant earlier this year, when she lost her home in the California wildfires. Thanks to her own digital wardrobe archive, she was able to efficiently file insurance claims — a real-world example of how wardrobe documentation can extend beyond fashion.
UK clients can now request access through a private application form at TheStyledByCollective.com. The company said a limited number of new clients will be accepted each season.
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