
LA-based Styled by Collective launches in UK
The platform offers a limited membership, curated fashion experience with the service blending digital wardrobe management with exclusive shopping access and personal style concierge support.
It draws on Sullivan's tech background and 'keen eye for style… to bridge the gap between digital convenience and personalised service'.
The comprehensive service includes personal styling and wardrobe edit sessions; one-to-one consultations (virtually or in person); fully photographed and categorised digital wardrobe to track usage, plan outfits and stay organised while travelling and across the seasons; capsule wardrobe creation; lookbook curation and personal shopping; on-demand style concierge; and year-round support for travel, events and seasonal refreshes.
'We don't just create beautiful wardrobes — we offer structure, clarity, and convenience,' said Sullivan.
She added that her approach became especially relevant earlier this year, when she lost her home in the California wildfires. Thanks to her own digital wardrobe archive, she was able to efficiently file insurance claims — a real-world example of how wardrobe documentation can extend beyond fashion.
UK clients can now request access through a private application form at TheStyledByCollective.com. The company said a limited number of new clients will be accepted each season.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Fashion Network
15 minutes ago
- Fashion Network
Multiply Group completes acquisition of Tendam
Emirati investment firm Multiply Group has concluded its purchase of Spanish conglomerate Tendam, owner of fashion brands such as Women'secret, Springfield, Cortefiel, and Pedro del Hierro. The Abu Dhabi-based business has acquired 67.91% of the capital, in a deal that values Tendam at around 1.3 billion euros. The acquisition, announced in February, is notably "the first major investment" by the Emirati group in Europe. "Multiply now owns a 67.91% majority stake in Castellano Investments S.À R.L., owner of Tendam Brands S.A.U. and other subsidiaries, while Llano Holdings S.À R.L. and Arcadian Investments S.À R.L., the corporate investment vehicles of the CVC and PAI Partners funds, will remain as minority shareholders," announced the business. In the same statement, Multiply indicated that it will "lead the next phase of Tendam's growth". A phase that, according to the business, will be driven by further international expansion in Europe, Latin America, and the Middle East. Another key component will be the incorporation of artificial intelligence into all areas of the business, from procurement to customer experience, "leveraging the existing digital infrastructure". In addition to this, Multiply announced that it will support the business "with selective acquisitions (M&A)" to add new brands and categories to its offering. "This acquisition marks Multiply Group's strategic entry into the retail and fashion sector," said Multiply Group's CEO and managing director Samia Bouazza."By securing a controlling stake in a leading omni-channel platform, we are investing in a high-performing, future-focused business model backed by an exceptional management team. Based on strong, established proprietary brands, this model offers the agility and vision needed to expand into new categories and scale emerging brands globally. With our expertise in creating synergies, applying artificial intelligence, and strategically executing mergers and acquisitions, we are positioned to accelerate growth and generate long-term value for our shareholders". Jaume Miquel, chairman and CEO of the Spanish conglomerate, said: "Today we are entering a new era. Together, shareholders and management team, we will fully deploy Tendam's potential, expanding our brands into new formats, markets, and channels, supported by advanced artificial intelligence and digital technology to achieve stronger growth and profitability through a unique and unrivalled omni-channel ecosystem of brands." Formerly known as Grupo Cortefiel, Tendam includes a dozen retail brands in its portfolio: Women'secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, Dash and Stars, OOTO, Milano, Fifty, and Hi&Bye. It operates more than 1,760 points of sale, including its own stores, points of sale in department stores, and franchises in more than 80 markets around the world. According to Multiply Group's press release, at the end of June 2025, the Spanish company reported sales of 1.4 billion euros over the last twelve months and EBITDA totalling 340.7 million euros. This article is an automatic translation. Click here to read the original article.


Fashion Network
2 hours ago
- Fashion Network
Kering withdraws from British luxury bag rental company Cocoon
Kering announced that it has withdrawn from the British luxury bag rental start-up Cocoon, confirming a report by media outlet L'informé. The French luxury group had first invested in Cocoon in 2021. With its new CEO, Luca de Meo, due to take the helm on September 15, Kering has undergone a number of transformations, ranging from the creative and general management of its main brands to its real estate assets. As part of its transformation, Kering is also examining its minority stakes and has withdrawn from Cocoon, confirming a report by the French media outlet L'informé. Kering is the parent company of Gucci, Balenciaga, and Bottega Veneta and counts the Pinault family as its principal shareholder. Cocoon was founded in 2019 by former Vestiaire Collective marketing director Ceanne Fernandes-Wong and Matt Heiman, offering a subscription-based rental concept for high-end bags. The business saw Kering and Depop founder Simon Beckerman take part in its funding round in 2021. At the time, the company raised just under 3 million euros. The London-based company later saw Ceanne Fernandes-Wong leave the project in 2024. Kering had invested in Cocoon via its venture capital company Kering Ventures, owning 8.1% of the capital. According to group data, it exited Cocoon in January. At the end of 2024, Kering Ventures also held minority stakes in Vestiaire Collective, Revalorem, and the Italian company Mogu, which develops mycelium-based technologies.


Fashion Network
3 hours ago
- Fashion Network
Spanish brand Rocío Jewels eyes global expansion
Spanish handcrafted jewellery brand Rocío Jewels has evolved from an artisanal project to a profitable business and is forging links with global shoppers through retail tie-ups and online expansion. Founded in 2018 by designer Rocío Vicent, the brand's physical store is located at number 4 Danzas Street, in the heart of Valencia. Although the label has no plans to launch offline stores internationally for the time being, Rocío Jewels is prioritising digital development and forging alliances with concept stores and marketplaces across continents. The label has already begun to enter markets such as France, Germany, and the US, where it just recently sent a shipment to Los Angeles. "We want to have more presence outside [Spain]," Rocío Jewels' co-owner Ferran Perera told "There is no loyal customer base yet, but we are working on it." Rocío Jewels is also building international visibility through one-off collaborations with micro-influencers, such as its current partnership with a Paris-based content creator. In Spain, the brand entered the offline retail market with the launch of its first exclusive brand store. "Since opening, we doubled our turnover month by month," said Perera. "This was what allowed Rocío to leave her other job to dedicate herself 100% to the brand." With an offering that prioritises the local and authentic, Rocío Jewels sets itself apart from other major players in the market with a more artisanal and slow manufacturing proposal. "We do not compete with other brands," said Perera. "Our language is different: artisanal jewellery, handmade, with irregular shapes and limited production. Each piece is born in the workshop, with Rocío in charge, and now I am also learning part of the process to take on more of the load without expanding the team for now." Recent commercial development has also been accompanied by a creative evolution. Just a couple of months ago, the company launched "Voltes," its most ambitious collection to date, inspired by dynamic movement. With striking spirals that evoke ideas of transformation, the collection represents a step forward in both aesthetic language and brand narrative. "We wanted to emphasise the message that change can lead you to something good," said Perera.