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How RnD Marketing Is Helping SaaS and Tech Startups Scale With Performance Marketing

How RnD Marketing Is Helping SaaS and Tech Startups Scale With Performance Marketing

05/27/2025, Tel Aviv, Tel Aviv District, // KISS PR Brand Story PressWire //
With digital competition growing fiercer by the day, SaaS and tech startups face a familiar dilemma: how to grow quickly without burning through capital. As ad costs soar and buyer attention fragments, a growing number of founders are turning to performance marketing as a scalable, data-driven solution. Leading that charge is RnD Marketing, a performance marketing agency with a proven track record of helping tech companies achieve sustainable growth.
Founded by a seasoned online marketing expert, RnD Marketing has carved out a niche by focusing exclusively on SaaS, B2B, and tech-forward startups. The agency provides end-to-end performance marketing services, including SEO, content strategy, affiliate program development, and paid media — all tailored to high-growth companies looking for real ROI.
'Startups don't need more noise - they need traction,' said the agency's founder. 'We help companies attract the right customers with measurable, conversion-focused marketing that drives revenue.'
What Performance Marketing Really Means for Startups
For tech founders juggling product-market fit, funding, and aggressive growth targets,traditional marketing often feels like a gamble. Performance marketing flips that model: you only scale what's working.
RnD Marketing uses performance marketing principles to align every tactic — SEO, paid ads, content, and affiliates — with measurable business goals like MRR, CAC, and LTV.
'We don't chase impressions. We track how each dollar spent translates into a qualified lead, a signup, or revenue' 'This is growth marketing grounded in accountability.'
Whether you're launching a SaaS platform, an AI productivity tool, or a security solution,performance marketing gives you the framework to test fast, scale smart, and reduce burn.
A Portfolio Built on Tech and Growth
What sets RnD Marketing apart is its focused portfolio of early-stage and scaling tech companies. The agency has worked with AI tools, B2B SaaS platforms, cybersecurity startups, eSIM providers, and fintech innovators - each requiring precise targeting, fast execution, and performance you can measure in dollars.
Rather than chasing vanity metrics, RnD Marketing builds inbound machines
powered by content, SEO, affiliate growth, and paid acquisition - all with one goal in mind: scalable revenue.
Two Real-World Use Cases
Use Case 1: Scaling a B2B SaaS Platform With Inbound SEO
A fast-growing SaaS company offering automated contract management solutions approached RnD Marketing after struggling with high ad costs and a low-quality lead pipeline. RnD built an SEO and content engine that ranked the client for dozens of bottom-funnel keywords. Within six months, organic leads grew by 300%, with a 42% increase in demo bookings from search traffic alone.
Use Case 2: Driving Growth for a Cybersecurity SaaS Startup
A cybersecurity startup offering a cloud-based vulnerability scanning tool partnered with RnD Marketing to improve lead quality and drive targeted awareness in a crowded market. RnD launched a multi-channel strategy combining niche content, SEO, and affiliate outreach to security-focused publishers, IT blogs, and compliance consultants.
In less than four months, the campaign generated 15 authoritative backlinks, secured mentions on two major industry blogs, and grew trial signups by 110% — with affiliate referrals accounting for over 18% of new pipeline revenue. The company also saw its domain authority rise,directly boosting its long-term organic visibility.
A Smarter Way to Grow in 2025
Performance marketing isn't about spending more — it's about spending smarter. For tech startups, it's no longer enough to run a few ads and hope for conversions. Buyers are more sophisticated, and customer acquisition requires multi-touch, data-backed strategies that are both scalable and measurable.
That's exactly what RnD Marketing delivers.
To learn how RnD Marketing can help your startup scale with performance-based growth, visit www.rndmrkt.co m
Media Contact
RnD Marketing
www.rndmrkt.com
+972509795057
Original Source of the original story >> How RnD Marketing Is Helping SaaS and Tech Startups Scale With Performance Marketing

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How controversial US-Israeli backed Gaza aid plan turned to chaos
How controversial US-Israeli backed Gaza aid plan turned to chaos

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How controversial US-Israeli backed Gaza aid plan turned to chaos

The masked and armed security contractor atop a dirt mound watches thousands of Palestinians who have been kettled into narrow lanes separated by fences below. He makes a heart shape with his hands and the crowd responds - the fence begins to bend as they push against it. This jubilant scene was filmed on Tuesday, the opening day of an aid distribution centre - a vital lifeline for Gazans who haven't seen fresh supplies come into the strip for more than two months due to an Israeli blockade. But by that afternoon, the scene was one of total chaos. Videos showed the distribution centre overrun by desperate civilians trampling over toppled barriers; people flinched as sounds of gunshots rang out. This was the disorderly start to a controversial new aid distribution scheme operated by the Gaza Humanitarian Foundation (GHF), a newly created body backed the the US and Israel. GHF has been tasked with feeding desperately hungry Gazans. The UN said more than two million are at risk of starvation. The foundation, which uses armed American security contractors, aims to bypass the UN as the main supplier of aid in Gaza. It has been roundly condemned and boycotted by aid agencies and the UN. But Israel has said an alternative to the existing aid system was needed to stop Hamas stealing aid, which the group denies doing. To get a picture of the first few days of this new aid delivery system, BBC Verify has authenticated dozen of images at distribution sites, interviewed humanitarian and logistics experts, analysed Israeli aid transport data and official statements released by the GHF, and spoken with Gazans searching for supplies. GHF said it aimed to feed one million Gazans in its first week of operations through four secure distribution sites. A foundation spokesperson said on Friday, its fourth day of operations, that it had distributed two million meals. The BBC has not been able to verify this figure, which would be less than one meal per Gazan over the course of four days. GHF did not respond to our inquiries about how it was tracking who had been receiving them. In a video filmed at GHF's northern site near Nuseirat on Thursday, Palestinians can be seen being running away from a perimeter fence after GHF contractors threw a projectile that exploded with a loud bang, a flash and smoke. GHF in a statement said its personnel "encountered a tense and potentially dangerous crowd that refused to disperse". "To prevent escalation and ensure the safety of civilians and staff, non-lethal deterrents were deployed—including smoke and warning shots into the ground," it said. "These measures were effective", it added, "and no injuries occurred." BBC Verify cannot independently confirm this. Later that evening, GHF warned Gazans via Facebook that it would shut down any site where looting occurred. The GHF is not the only aid organisation facing serious challenges. The night before the GHF warning, a World Food Programme (WFP) warehouse was looted, resulting in several deaths which are still being investigated. In response to the incident, the WFP said humanitarian challenges "have spiralled out of control" and called for "safe, unimpeded humanitarian access" to Gaza immediately. The WFP did not respond to BBC questions about how it would implement further security measures at its warehouses. Palestinians seeking aid have characterised the GHF-led operation as disorganised, saying a lack of communication has contributed to the chaotic scenes seen this week. Things have been further muddied by misinformation. BBC Verify has seen at least two Facebook profiles purporting to be official GHF accounts, sharing inaccurate information about the status of the aid distribution centres. One page with more than 4,000 followers posted inaccurate information, sometimes alongside AI-generated images, that aid had been suspended or that looting at GHF centres had been rampant. A GHF spokesman confirmed to BBC Verify that both these Facebook accounts were fake. He also said that the foundation had launched an official Facebook channel. Transparency information online showed the page was first created on Wednesday, the day after distribution operations started. Aid organisation Oxfam and local Gazan residents have told the BBC that residents are instead relying on word of mouth to circulate information when aid was available. "All of the people are hungry. Everyone fights to get what they want, how are we supposed to get anything?" said Um Mohammad Abu Hajar, who was unable to secure an aid box on Thursday. Oxfam criticised the location of the GHF distribution sites, telling BBC Verify that it imposed "military control over aid operations". It's policy adviser, Bushra Khalidi, also questioned how vulnerable people, such as the elderly, would be able to reach these sites, which are located some distance away from some population centres. When the UN had been delivering aid before Israel's humanitarian blockade, there were 400 distribution points spread across Gaza. Under the present GHF distribution system there currently are four known sites. "By and large, its designed to dramatically increase the concentration of the population by having the only sources of food remaining in a very small number of places," said Chris Newton, a senior analyst at the brussels-based think tank Crisis Group. "You either follow all their rules and probably survive in a small radius around these sites or you are very unlikely to survive." The presence of armed security and Israeli soldiers at or near the distribution sites has also alarmed experts, who said it undermined faith in aid operations. 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What do you want BBC Verify to investigate? Gaza warehouse broken into by 'hordes of hungry people', says WFP Hamas official says it will reject new US Gaza ceasefire plan backed by Israel Security breaks down in Gaza as desperate people search for food

Trump vowed to remake aid. Is Gaza the future?
Trump vowed to remake aid. Is Gaza the future?

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time2 hours ago

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Trump vowed to remake aid. Is Gaza the future?

President Donald Trump has slashed US aid and vowed a major rethink on helping the world. A controversial effort to bring food to Gaza may offer clues on what's to come. Administered by contracted US security with Israeli troops at the perimeter, the Gaza Humanitarian Foundation (GHF) is distributing food through several hubs in the war-ravaged Gaza Strip. An officially private effort with opaque funding, the GHF began operations on May 26 after Israel completely cut off supplies into Gaza for over two months, sparking warnings of mass famine. The organization said it had distributed 2.1 million meals as of Friday. The initiative excludes the United Nations, which has long coordinated aid distribution in the war-ravaged territory and has infrastructure and systems in place to deliver assistance on a large scale. The UN and other major aid groups have refused to cooperate with GHF, saying it violates basic humanitarian principles, and appears crafted to cater to Israeli military objectives. "What we have seen is chaotic, it's tragic and it's resulted in hundreds of thousands of people scrambling in an incredibly undignified and unsafe way to access a tiny trickle of aid," said Ciaran Donnelly, senior vice president of international programs at the International Rescue Committee (IRC). Jan Egeland, head of the Norwegian Refugee Council, said his aid group stopped work in Gaza in 2015 when Hamas militants invaded its office and that it refused to cooperate in Syria when former strongman Bashar al-Assad was pressuring opposition-held areas by withholding food. "Why on earth would we be willing to let the Israeli military decide how, where and to whom we give our aid as part of their military strategy to herd people around Gaza?" said Egeland. "It's a violation of everything we stand for. It is the biggest and reddest line there is that we cannot cross." - Sidelining UN - The UN said that 47 people were injured Tuesday when hungry and desperate crowds rushed a GHF site -- most of them by Israeli gunfire -- while a Palestinian medical source said at least one person had died. The Israeli military denied its soldiers fired on civilians and the GHF denied any injuries or deaths. Israel has relentlessly attacked Gaza since Hamas's unprecedented attack on Israel on October 7, 2023. Israel has vowed to sideline the UN agency for Palestinian refugees UNRWA, accusing it of bias and of harboring Hamas militants. UNRWA said that nine out of thousands of staff may have been involved in the October 7 attack and dismissed them, but accuses Israel of trying to throw a distraction. John Hannah, a former senior US policymaker who led a study last year that gave birth to the concepts behind the GHF, said the UN seemed to be "completely lacking in self-reflection" on the need for a new approach to aid after Hamas built a "terror kingdom." "I fear that people could be on the brink of letting the perfect be the enemy of the good instead of figuring out how do we take part in this effort, improve it, make it better, scale it up," said Hannah, who is not involved in implementing the GHF. Hannah, a senior fellow at the Jewish Institute for National Security of America, defended the use of private contractors, saying that many had extensive Middle East experience from the US-led "war on terror." "We would have been happy if there were volunteers from (other) capable and trusted national forces... but the fact is, nobody's volunteering," he said. He said he would rather that aid workers coordinate with Israel than Hamas. "Inevitably, any humanitarian effort in a war zone has to make some compromises with a ruling authority that carries the guns," he said. - Legitimacy issue - Hannah's study had discouraged a major Israeli role in humanitarian work in Gaza, urging instead involvement by Arab states to bring greater legitimacy. Arab states have balked at supporting US efforts as Israel pounds Gaza and after Trump mused about forcibly displacing the whole Gaza population and constructing luxury hotels. Israel and Hamas are negotiating a new Gaza ceasefire that could see a resumption of UN-backed efforts. Aid groups say they have vast amounts of aid ready for Gaza that remain blocked. Donnelly said the IRC had 27 tons of supplies waiting to enter Gaza, faulting the GHF for distributing items like pasta and tinned fish that require cooking supplies -- not therapeutic food and treatment for malnourished children. He called for distributing relief in communities where people need it, instead of through militarized hubs. "If anyone really cares about distributing aid in a transparent, accountable, effective way, the way to do that is to use the expertise and infrastructure of aid organizations that have been doing this for decades," Donnelly said. sct/nl

Israel will block rare Saudi-led ministerial delegation from visiting West Bank, official says, as anger over Gaza grows
Israel will block rare Saudi-led ministerial delegation from visiting West Bank, official says, as anger over Gaza grows

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  • CNN

Israel will block rare Saudi-led ministerial delegation from visiting West Bank, official says, as anger over Gaza grows

Israel has said it will 'not cooperate' with plans from the Palestinian Authority (PA) to host a Saudi-led delegation of foreign ministers in Ramallah in the occupied West Bank, an Israeli official told CNN on Friday. In order to travel to the meeting in Ramallah, ministers from Saudi Arabia, the UAE, Egypt, Jordan, Qatar, and Turkey needed approval from Israel who controls access to the West Bank. It would have been the highest-level Saudi visit to the area since it was occupied by Israel in 1967. The Israeli official dubbed the meeting 'provocative' and told CNN 'Israel will not cooperate with such moves aimed at harming it and its security.' The official added that the PA 'must stop violating its agreements with Israel on all levels.' It is unclear which agreements they are referring to. Hussein Al-Sheikh, vice president of the PA, told CNN that an Arab ministerial delegation led by Saudi Foreign Minister Prince Faisal Bin Farhan planned to arrive in the West Bank city of Ramallah on Sunday to meet PA President Mahmoud Abbas. The visit would come as Saudi Crown Prince Mohammed Bin Salman pushes for international recognition of Palestinian statehood as the war in Gaza drags on and as prospects of Saudi-Israeli normalization grow more distant. Palestinian ambassador to Saudi Arabia Mazen Ghoneim told Saudi state-run Al Ekhbariya that the Saudi foreign minister would be joined by the top diplomats from Egypt, Jordan and 'other countries.' 'The ministerial visit… is considered a clear message. The Palestinian cause is a central issue to Arabs and Muslims,' Ghoneim said. An Israeli source familiar with the matter told CNN that Israeli authorities were notified of the visit. CNN has reached out to the governments of Saudi Arabia, Egypt, UAE and Qatar for comment. Shaul Arieli, the head of T-Politography, a think tank which studies the Israeli-Palestinian conflict, said it would be the first such high-level delegation to visit the occupied West Bank since Israel seized the territory in 1967. He told CNN the visit would be 'unprecedented' and underscores a rise in Saudi support for the Palestinian Authority that emerged after the start of the war in Gaza. 'It's a dramatic change,' Arieli said. The Saudis have made clear since the conflict began that 'they support the two-state solution according to '67 borders, they support the establishment of the capital of a Palestinian state in East Jerusalem, and they are ready tosupport the budget of the Palestinian Authority.' CNN understands that Saudi Arabia is frustrated at Israel's refusal to end the war in Gaza and is exerting intense diplomatic efforts to convince Western states to recognize Palestinian statehood, including the United States. 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