Latest news with #performanceMarketing
Associated Press
5 days ago
- Business
- Associated Press
How RnD Marketing Is Helping SaaS and Tech Startups Scale With Performance Marketing
05/27/2025, Tel Aviv, Tel Aviv District, // KISS PR Brand Story PressWire // With digital competition growing fiercer by the day, SaaS and tech startups face a familiar dilemma: how to grow quickly without burning through capital. As ad costs soar and buyer attention fragments, a growing number of founders are turning to performance marketing as a scalable, data-driven solution. Leading that charge is RnD Marketing, a performance marketing agency with a proven track record of helping tech companies achieve sustainable growth. Founded by a seasoned online marketing expert, RnD Marketing has carved out a niche by focusing exclusively on SaaS, B2B, and tech-forward startups. The agency provides end-to-end performance marketing services, including SEO, content strategy, affiliate program development, and paid media — all tailored to high-growth companies looking for real ROI. 'Startups don't need more noise - they need traction,' said the agency's founder. 'We help companies attract the right customers with measurable, conversion-focused marketing that drives revenue.' What Performance Marketing Really Means for Startups For tech founders juggling product-market fit, funding, and aggressive growth targets,traditional marketing often feels like a gamble. Performance marketing flips that model: you only scale what's working. RnD Marketing uses performance marketing principles to align every tactic — SEO, paid ads, content, and affiliates — with measurable business goals like MRR, CAC, and LTV. 'We don't chase impressions. We track how each dollar spent translates into a qualified lead, a signup, or revenue' 'This is growth marketing grounded in accountability.' Whether you're launching a SaaS platform, an AI productivity tool, or a security solution,performance marketing gives you the framework to test fast, scale smart, and reduce burn. A Portfolio Built on Tech and Growth What sets RnD Marketing apart is its focused portfolio of early-stage and scaling tech companies. The agency has worked with AI tools, B2B SaaS platforms, cybersecurity startups, eSIM providers, and fintech innovators - each requiring precise targeting, fast execution, and performance you can measure in dollars. Rather than chasing vanity metrics, RnD Marketing builds inbound machines powered by content, SEO, affiliate growth, and paid acquisition - all with one goal in mind: scalable revenue. Two Real-World Use Cases Use Case 1: Scaling a B2B SaaS Platform With Inbound SEO A fast-growing SaaS company offering automated contract management solutions approached RnD Marketing after struggling with high ad costs and a low-quality lead pipeline. RnD built an SEO and content engine that ranked the client for dozens of bottom-funnel keywords. Within six months, organic leads grew by 300%, with a 42% increase in demo bookings from search traffic alone. Use Case 2: Driving Growth for a Cybersecurity SaaS Startup A cybersecurity startup offering a cloud-based vulnerability scanning tool partnered with RnD Marketing to improve lead quality and drive targeted awareness in a crowded market. RnD launched a multi-channel strategy combining niche content, SEO, and affiliate outreach to security-focused publishers, IT blogs, and compliance consultants. In less than four months, the campaign generated 15 authoritative backlinks, secured mentions on two major industry blogs, and grew trial signups by 110% — with affiliate referrals accounting for over 18% of new pipeline revenue. The company also saw its domain authority rise,directly boosting its long-term organic visibility. A Smarter Way to Grow in 2025 Performance marketing isn't about spending more — it's about spending smarter. For tech startups, it's no longer enough to run a few ads and hope for conversions. Buyers are more sophisticated, and customer acquisition requires multi-touch, data-backed strategies that are both scalable and measurable. That's exactly what RnD Marketing delivers. To learn how RnD Marketing can help your startup scale with performance-based growth, visit m Media Contact RnD Marketing +972509795057 Original Source of the original story >> How RnD Marketing Is Helping SaaS and Tech Startups Scale With Performance Marketing
Malay Mail
5 days ago
- Business
- Malay Mail
Lazada Commits US$100 Million to Enhance LazAffiliate Programme and Power Creator Commerce
Investment aims to deepen brand–creator partnerships and boost performance-driven marketing for brands and sellers in Southeast Asia New features include new affiliate channel, custom storefronts, and performance dashboards Affiliates can unlock higher commissions and gain strategic support ahead of mega campaigns such as 6.6 and 11.11 Affiliate Channel Upgrade: The refreshed affiliate channel features a more user-friendly interface which makes product selection experience more seamless and efficient. High-Commission Product Curation: A dedicated list of top-converting, high-commission products allow affiliates to prioritise what sells best. Performance Dashboard: A new dashboard offers insights into traffic metrics and link performance, including conversion rates, unique visitors, and commissions, to enable smarter content strategies for higher earnings. Custom Storefronts: Affiliates can now personalise their digital storefronts to feature recommended products, for streamlined follower discovery and purchasing. Campaign Rewards Accelerators: During major online shopping festivals like 9.9, 11.11, and 12.12, affiliates will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings. Lazada-funded store vouchers: In addition to affiliate rewards to incentivise consumer purchases. Multi-tier creator ecosystem: A cultivated network of influencers, content creators, and key opinion consumers (KOCs) to amplify product visibility and improve product discovery. KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 27 May 2025 - Lazada, a leading eCommerce platform, today announced an annual investment of US$100 million in the Lazada Affiliate Programme ('LazAffiliate Programme'). Unveiled at the Lazada Affiliates Southeast Asia Awards 2025 held at the W Hotel Bangkok, the strategic investment will fuel elevated commission frameworks, performance-based incentives, and enablement features, empowering affiliates to usher in a new era of creator-driven commerce across Southeast enhanced LazAffiliate Programme introduces an industry-leading incentive structure and a new suite of advanced features tailored to empower affiliates – from established influencers and creators to emerging micro-influencers and everyday shoppers – to maximise monetisation on their platforms and amplify their key enhancements and new features include:To increase earnings for affiliates, Lazada is partnering with top brands and sellers to deliver performance-driven and cost-efficient marketing strategies. These partnerships will see Lazada co-investing through:The result is a performance-based framework where brands and sellers invest only for actual conversions – transforming creator collaborations into measurable, sustainable, and scalable revenue upcoming 6.6.'s campaign rewards accelerator will include up to 36% commission for affiliates who promote brand partners via store vouchers. Over 80 fashion and beauty brands have partnered with Lazada to co-fund affiliate rewards and incentives. In addition, a total of US$100,000 in rewards will be issued to top-performing regional affiliates. Going forward, top affiliates can enjoy extra bonuses and rewards based on their performance during sale campaigns.'Lazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact,' said Jared Chan, Head of Regional Affiliate, Lazada Group. 'With this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localised connections between brands and consumers.'Over 20 affiliate partners from Malaysia attended the Lazada Affiliates Southeast Asia Awards 2025, where they were recognised for their exceptional efforts in driving sales conversions for the marketplace. Top performers were awarded cash prizes and trophies, receiving accolades such as "Affiliate of the Year 2024".Representing Involve Asia, which received the Affiliate of the Year 2024 award, Natasya Ramlies – Vice President of Commercial said: "We're proud to be recognised as one of the top-performing affiliates in Malaysia. It has been an incredible journey since we started, and we're thrilled to have been part of the Lazada Affiliate ecosystem for over a decade. While the space continues to grow more competitive, we've been able to scale and diversify our portfolio thanks to the dedication of our team and the strong partnerships we've built with the affiliates in our network. Receiving the Affiliate of the Year 2024 award is a truly meaningful milestone that reflects the effort and collaboration of our affiliates and team members across the board.'LazAffiliate is Lazada's flagship affiliate programme that connects a growing network of creators—ranging from influencers and content creators to passionate everyday shoppers—with brands and sellers. By driving traffic and conversions through personalised recommendations, affiliates earn commissions for every successful sale with no cap. The LazAffiliate Programme offers a no-barrier entry into creator commerce, with no minimum following required—just share, recommend, and learn more or join the LazAffiliate community, click here to learn more or follow LazAffiliate's socials here
Yahoo
21-05-2025
- Business
- Yahoo
MNTN Announces Pricing of Initial Public Offering
NEW YORK, May 21, 2025--(BUSINESS WIRE)--MNTN, Inc. ("MNTN"), a technology platform that brings performance marketing to Connected TV, announced today the pricing of its initial public offering of 11,700,000 shares of its Class A common stock, at a public offering price of $16.00 per share. The shares are expected to begin trading on the New York Stock Exchange on May 22, 2025, under the ticker symbol "MNTN." The offering is expected to close on May 23, 2025, subject to customary closing conditions. The offering consists of 8,400,000 shares of Class A common stock being offered by MNTN and 3,300,000 shares of Class A common stock being offered by some of MNTN's existing stockholders. In addition, the selling stockholders have granted the underwriters a 30-day option to purchase up to an additional 1,755,000 shares of Class A common stock at the initial public offering price, less underwriting discounts and commissions. MNTN will not receive any proceeds from the sale of shares of Class A common stock by the selling stockholders. Morgan Stanley, Citigroup and Evercore ISI are acting as lead book-running managers for the offering. Citizens Capital Markets & Advisory, Needham & Company, Raymond James and Susquehanna Financial Group, LLLP are acting as passive bookrunners. Loop Capital Markets and Tigress Financial Partners are acting as co-managers. A registration statement relating to these securities has been filed with and declared effective by the Securities and Exchange Commission. This offering is being made only by means of a prospectus, copies of which may be obtained, when available, from: Morgan Stanley & Co. LLC, Attention: Prospectus Department, 180 Varick Street, 2nd Floor, New York, NY 10014, or by telephone at 866-718-1649, or by e-mail at prospectus@ Citigroup Global Markets Inc., Attention: Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by telephone at 800-831-9146; and Evercore Group L.L.C., Attention: Equity Capital Markets, 55 East 52nd Street, 35th Floor, New York, NY 10055, by telephone at 888-474-0200, or by email at This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. About MNTNMNTN is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company's Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC's Best in Business Issue. View source version on Contacts Press Contact press@ Investor Contact ir@
Forbes
21-05-2025
- Business
- Forbes
Meta Says ‘Just Trust Us' With AI Ads, Will Amazon Follow Suit?
The Google, Apple, Meta, Amazon, and Microsoft logos appear on a smartphone screen in this ... More illustration photo in Reno, United States, on December 30, 2024. (Photo by Jaque Silva/NurPhoto via Getty Images) When Mark Zuckerberg recently described a future where advertisers would need "no creative, no targeting demographic, no measurement," it signaled an unapologetic shift toward fully autonomous advertising. Now, brands and agencies are questioning whether Amazon will pursue a similar "trust me" approach with its rapidly growing retail media business. A close examination of Amazon's recent advertising developments reveals a more nuanced strategy that balances automation with advertiser control. In an interview with Stratechery earlier this month, Mark Zuckerberg outlined his vision for Meta's advertising future: This vision represents performance advertising's ultimate black box—an AI-driven system that eliminates traditional advertiser responsibilities and asks brands to simply trust the platform's ability to deliver results. It's a big bet on artificial intelligence that promises to redefine the relationship between advertisers and platforms. Zuckerberg's vision isn't entirely without precedent. Google has been moving in a similar direction with its Performance Max (PMAX) campaigns since 2021. PMAX consolidated Google's vast advertising inventory across Search, Shopping, YouTube, Display, Discover, Gmail, and Maps into a single campaign type managed primarily by Google's algorithms. The format has seen both success and resistance. Google reports over one million advertisers now use PMAX, with some third party research suggesting that it absorbed approximately 82% of Shopping ad spend by May 2024. However, that share has declined about six percentage points since then as some brands test other formats, suggesting growing resistance to the black box approach. Unlike Zuckerberg's zero-input vision, PMAX still requires advertisers to provide a minimal creative kit (logo, images/video, headlines). Google has also recently added more transparency features after sustained industry pushback, including search-term insights, asset-level reporting, and channel-level reporting. Amazon's advertising business generated over $46 billion in revenue in 2024, making it the third-largest digital advertising platform globally. As it continues to mature, industry experts are divided on whether Amazon will pursue a completely autonomous approach similar to Meta's vision. Amazon has taken strides to legitimize Amazon Ads as a true, standalone business unit. One retail media agency leader serving enterprise brands who requested anonymity, says "I see Amazon Ads' Performance+ and Brand+ picking up solid momentum. These are the first iterations of Amazon's move towards less-control for advertisers." The launch of these optimization engines, combined with Amazon's investment in generative AI tools for creative production, suggests a trajectory toward more automation. However, several factors unique to Amazon's ecosystem may prevent a complete shift to the black box model. Kashif Zafar, CEO of ad-tech company Xnurta, sees Amazon pursuing a different path: "Amazon is steering towards more of a co-pilot model rather than a closed cockpit. What makes users feel more comfortable is transparency and basically a say into the ads approach instead of just a 'trust me' model that Zuckerberg is pushing." Zafar counts some recent Amazon initiatives that support this co-pilot theory: Katie McKee, an independent retail media consultant, identifies several structural reasons why Amazon might resist the full black box approach: "Amazon, like Meta, is incredibly data-rich. So offering a done-for-you tool would be particularly efficient," McKee explains. "However, most of the useful data is on the Amazon retail side and due to regulations, can't be shared to its sister property at Amazon Ads. This cuts deeply into how efficient a tool they could build without regulations changing." McKee also highlights a fundamental difference in the Amazon advertising ecosystem: "Product pages are the creative. Strip the hero image, bullets, and reviews out of an ad and conversion tanks. Amazon can compress the asset workflow, but it can't delete it." This aligns with Zafar's assessment: "High-margin inventory needs storytelling. Amazon's push into Sponsored TV and Twitch isn't possible without brand-led narrative. That's where the CPMs (and margins) live." Ross Walker, Director of Retail Media at ad agency Acadia, sees Amazon already moving in this direction with their Auto campaign functionality for search: "Drop in your product, no creative needed outside of the product image and title, and they do the rest," he says. Walker believes the logic is straightforward: "If you remove ALL the barriers brands state as reasons they don't invest, they will invest more. If you cut out agency costs and creative costs, it leaves more for working media." However, he cautions that marketers will always seek advantages: "Brands will still probably try and find ways to gain a strategic edge in advertising. Despite what Zuck [Mark Zuckerberg of Meta] says, everyone is out to gain an edge on their competitors. No system is immune to being gamed." Perhaps the most controversial aspect of Zuckerberg's vision is the implication that Meta would be the sole arbiter of campaign success. This self-grading approach faces significant headwinds in retail media, where brands are increasingly demanding independent measurement. "Retail media trust is fragile," notes Xnurta's Zafar. "Brands already accuse Amazon of grading its own homework. Removing levers, or the ability to audit with AMC would just set off alarms at every major holding company." Scott Ohsman, VP of Digital Commerce at agency Quickfire agrees: 'I think this will take years before decision makers and P&L owners just set it and forget it with no measurements.' While Meta charges ahead with its vision and Google continues refining Performance Max, Amazon finds itself in a uniquely advantageous position. As the third-largest ad platform globally, Amazon has the benefit of observing how things have shaken out with Google's PMAX before committing to its own path. Amazon's advertiser base spans from enterprise brands spending millions monthly to small sellers investing just enough to improve their organic rankings. Some of these advertisers will readily adopt a black box approach if it delivers results, while others—particularly sophisticated agencies and brands with established marketing operations—will demand greater control and transparency. This diversity of customer needs, combined with Amazon's ability to learn from its competitors' experiences, suggests a measured approach is most likely. Rather than forcing all advertisers into a single model, Amazon appears to be building a spectrum of solutions, from highly automated tools for those who want simplicity to granular controls for those who demand them. The question isn't whether Amazon will embrace AI-driven advertising. It already has. The real question is whether it will preserve the transparency and control that increasingly define its competitive advantage against the black box futures its rivals envision.
Forbes
06-05-2025
- Business
- Forbes
Enterprise Brands: How Agentic AI Is Reimagining Performance Marketing
Gully Flowers, Co-Founder of AKA and Partner at Hustle. getty As consumer behavior becomes more fragmented and expectations for personalization rise, performance marketing is undergoing a fundamental shift. Enterprise brands are turning to agentic AI systems—intelligent automation platforms that unify strategy, creative, production and optimization—to improve return on ad spend (ROAS), reduce production timelines and increase campaign effectiveness across every digital touchpoint. Unlike traditional AI tools that support isolated tasks, agentic AI systems are designed to operate autonomously across the full marketing life cycle, enabling teams to generate, test and deploy creative assets at scale while responding to real-time data and local context. Some household names are already proving the potential of agentic AI to drive measurable impact in both digital and physical channels. In a recent campaign, Google Shopping partnered with AI innovation studio Addition to demonstrate how agentic AI could deliver hyper-personalized content at scale in one of the world's most media-saturated cities: New York City. Addition developed an intelligent creative pipeline that generated hundreds of unique out-of-home (OOH) ads tailored to specific neighborhoods. The system ingested: • Location data from LinkNYC kiosks • Real-time product trend insights from Google Trends • Geographic context from the Google Maps API The AI then created neighborhood-specific copy and visuals dynamically, aligned with the vibe, history and holiday shopping trends of each city block. Ads appeared in sync with real-world moments like the Macy's Thanksgiving Day Parade, allowing Google Shopping to create culturally relevant, high-performance media experiences in the public realm. The result was a performance-ready campaign built on an agentic system capable of generating, optimizing and deploying creative at street-level scale. In the digital arena, Puma and digital agency Monks debuted a groundbreaking use of AI-driven production pipelines at Nvidia's GPU Technology Conference. The team created a complete 30-second video campaign with fully rendered assets, adapted for global markets—all in a fraction of the time typical for commercial production. The system integrates real-time collaboration across creative and strategy teams, asset generation using generative AI and automated performance testing for deployment across multiple platforms. The agentic system enabled: • Full creative versioning for A/B testing • Cloud-based delivery and channel-specific adaptation • Continuous iteration based on campaign performance For enterprise marketers seeking to optimize customer acquisition cost (CAC) and increase media efficiency, this agentic workflow represents a major leap forward in AI-powered marketing operations. Why Agentic AI Matters For Marketing Leaders In performance marketing, speed, scale and personalization are key drivers of growth. Agentic AI systems can deliver on all three by: • Reducing production bottlenecks and manual workflows • Generating personalized content across audience segments and regions • Enabling rapid testing and adaptation for campaign optimization • Creating always-on content pipelines that respond to real-time insights For CMOs, chief digital officers and performance marketing leaders, these systems offer a path to sustainable content velocity, deeper audience relevance and higher campaign ROI—without inflating head count or outsourcing costs. A New Operating Model For Advertising And Media As brands demand faster turnarounds, localized messaging and measurable outcomes, marketing infrastructure must evolve. Agentic AI platforms provide the backbone for a new marketing operating model—one that blends human creative direction with intelligent automation and machine learning. The campaigns from Google Shopping and Puma are early indicators of what's possible when enterprise companies pair AI strategy with creative agility. With the right systems in place, brands can move from batch production to real-time content orchestration across markets, channels and formats. The Future Of Performance Marketing The future of performance marketing is intelligent, scalable and system-driven. Agentic AI is not just a technology trend—it is an operational shift that enables enterprise marketing teams to execute faster, create more relevant content and drive higher performance across the entire marketing funnel. Companies that build this AI infrastructure now can gain a competitive edge in content speed, quality and precision—factors that increasingly define success in modern marketing. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
