Beyoncé Cowboy Carter Tour opens with surprising ticket price drops and mixed fan reactions
'Cowboy Carter' won album of the year, making it the first time Beyoncé nabbed the award. Photo: File
Beyoncé's highly anticipated Cowboy Carter Tour launched Monday night at SoFi Stadium in Los Angeles, but ticket prices unexpectedly dropped in the hours before the show. Tickets that once commanded up to $800 during presales were being resold for as low as $57.50, according to NBC News reporters Angela Yang, Liz Kreutz, and Sossy Dombourian. Thousands of seats remained available through platforms like Ticketmaster.
While some shows have seen less dramatic price cuts, fans have reported falling prices across multiple tour dates. The price drop has led to frustration among fans who paid high presale prices, only to see better seats become available at a discount. Ticketmaster's policy, allowing upgrades only for tickets of equal or greater value, prevented many fans from switching to cheaper options.
Fans like Jada Rivera and Kira Chase, who traveled from Arizona, expressed dissatisfaction after spending over $1,200 on presale tickets and an additional $300 for upgrades, despite cheaper seats being available in the same section. Online, others, including Paul Poulos Jr., shared similar frustrations, noting the pressure to buy during early sales due to limited availability messaging.
Industry expert Dave Clark, editor of TicketNews.com, explained that aggressive pricing strategies may have contributed to consumer backlash, describing the ticket sale process as unpredictable and expensive.
Despite these challenges, many fans, like Kristy Larson, remained excited to see Beyoncé perform live, prioritizing experience over cost.
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