Mumford & Sons Reach A New Career Low With New Album 'Rushmere'
Mumford & Sons' Rushmere starts strong with five top 10 Billboard debuts, though it misses the ... More Billboard 200 top 10 for the first time in the band's career. PARIS, FRANCE - JANUARY 16: Ben Lovett, Marcus Mumford and Ted Dwane of the Mumford and Sons group attend the Louis Vuitton Menswear Fall/Winter 2024-2025 show as part of Paris Fashion Week on January 16, 2024 in Paris, France. (Photo byfor Louis Vuitton)
Mumford & Sons is back, and for fans of the Grammy-winning folk-rockers, that's reason enough to celebrate. The band returns this week with a brand new full-length, Rushmere, and it doesn't just show up on the Billboard charts, it breaks in with a strong, multi-ranking debut.
The album starts inside the top 10 on most of the lists it reaches, which a clear signal that listeners were eager to hear what the group had been working on – and especially to buy the title. But sadly, not everything went according to plan. One particularly important tally tells a slightly less triumphant story, and unfortunately, it marks a new low in the band's otherwise impressive history.
Rushmere opens on half a dozen Billboard rankings, and on five of them, it lands inside the top 10. The new full-length narrowly misses the upper tier on the all-important Billboard 200, which ranks the most-consumed albums and EPs in the U.S. across all genres. On that list, Mumford & Sons starts at No. 19. That's still a respectable showing, but for a group that's used to starting in much loftier positions, it's a bit of a stumble.
For most rock outfits, a No. 19 debut on the Billboard 200 would be a major win. But when it comes to Mumford & Sons, expectations are a little higher. Rushmere, the band's fifth proper studio album, is its first to miss the top 10 on the ranking.
The outfit launched its career more than a decade ago with Sigh No More, which peaked at No. 2 and introduced the world to its signature blend of folk and rock. From there, the next three releases — Babel, Wilder Mind, and Delta — all went straight to No. 1. Until now, the band hadn't known anything but the top two on the competitive roster.
According to Luminate, Rushmere moved 27,600 equivalent units in its first frame. Of those nearly 28,000 units, 20,500 come from pure album sales, making the release one of the top-performing new projects in terms of purchases. On the Top Album Sales chart, Rushmere starts at No. 3, just missing out on a runner-up spot.
While Rushmere doesn't quite crack the top 10 on the Billboard 200, it has no trouble reaching lofty heights elsewhere. The album enters at No. 2 on the Top Rock Albums ranking, missing the summit by just one space. It also arrives at No. 3 on four additional rosters: the Top Album Sales, Vinyl Albums, Top Rock & Alternative Albums, and Top Alternative Albums charts.
Mumford & Sons has appeared in the top 10 on each of those rankings before. The group has now accrued at least half a dozen wins inside that space on all of those tallies.
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