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Twix adverts banned for condoning unsafe driving

Twix adverts banned for condoning unsafe driving

Yahoo2 days ago

Advertisements for chocolate bar Twix have been banned for condoning unsafe driving.
The TV and similar video-on-demand ads showed a man in a car chase which resulted in his vehicle and an identical, caramel-coloured car sandwiched on top of each other, like a Twix.
Five viewers complained the ads encouraged dangerous driving and were irresponsible.
Mars-Wrigley, which owns the Twix brand, told the Advertising Standards Authority (ASA) the ad had a 'cinematic presentation' and was set in a 'world that was absurd, fantastical and removed from reality'.
It said Twix is known for its playful and absurd tone, and the humour in the ad reflected this.
However, the ASA said: 'We considered the emphasis on a chase, and the speed inherent to that, and the driving manoeuvres featured would be dangerous and irresponsible if emulated in real life on a public highway.
'Because we considered the driving depicted in the ads condoned unsafe driving that appeared likely to breach the legal requirements of the Highway Code, we concluded the ads were irresponsible.'
The ASA ruled the ads must not appear again in their current form, adding: 'We told Mars-Wrigley not to condone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads.'

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Craft beer pub: Emerging over the past couple of decades, the focus in these less orthodox establishments is on quality beer, often more varied, alcoholic and expensive than in other pubs. Brew pub/brewery tap: A concept familiar with Americans, this is a chance to sip straight from the source, often in sight of the shimmering steel equipment that has magicked up the liquid now making you feel fuzzy. Gastro pub: The Eagle in Farringdon, London was Britain's first gastropub, opening in 1991 for those 'who wanted a restaurant but couldn't afford it.' These food-forward pubs subsequently boomed in the 1990s and 2000s, and remain popular today. Sports pub: Similar in some ways to an American sports bar, British sports pubs rarely screen the NFL, but always show Premier League football. Most screens are not behind the bar, but in some awkward corner of the pub next to the toilets. Flat-roofed pub: Dodgy beer, an edgy clientele and accompanying weapon dogs are all synonymous with flat-roofed pubs — 'forbidding cubes of wood and brick that squat in the shadow of tower blocks,' as the UK's Guardian newspaper once put it. It can also be difficult to see what's going on from the outside, which some regard as tantamount to climbing into the back of a strange, unmarked van. That said, not all flat-roofed pubs are made equally, and a handful, like The Laurieston Bar in Glasgow, have become legendary. Brewery/chain pub: Not to be confused with a brewpub, these pubs operate under the ownership of a brewery or chain (including major players like Greene King, Young's, and Craft Union). Though some of these establishments are pleasant enough, they can lack beer choice. I have seen four identical beer pumps lined up next to one another, all pouring the same pedestrian ale. Freehouse: The landlords/ladies here aren't tied to a brewery contract, and can therefore serve whatever they like. There's usually a good beer selection because of it. Micropub: The micropub trend — that is, pint-sized independent pubs with excellent beer and spartan interiors — started with The Butcher's Arms in Herne, Kent in 2005, and has since swept the country, particularly southeast England. They may tell you off for taking a phone call, but they will also give you free cheese on a Sunday. Wetherspoon: A genre of pub unto itself. The pub sign — found swinging from the front of most establishments — dates to a time when few drinkers were literate, and would instead be drawn towards a colorful illustration, promising liquid treasures inside. Most today bear an image, along with the name. 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Once you're within touching distance of the bar, you must win the attention of whoever's on the other side of it, being neither too meek (a gentle smile and nod works well) or too bold (wave a credit card in the air, and you'll be waiting all night). It's the perfect balancing act, and one of the Brits' best-loved pastimes. In friendlier pubs, customers will kindly point out who's been waiting the longest. However, since Covid (when table service in pubs was mandatory), certain younger drinkers have started forming orderly queues. 'This attempt at politeness is actually causing chaos at bars across the country,' fretted The Independent in 2024. If you're in a group of friends, the traditional way to buy drinks is in a 'round' — namely taking it in turns to buy everyone else's drinks. Get the first round in, and you can relax and enjoy the rest of the session. That is, unless the round circles back to you, just when everyone is hitting the expensive whiskey. That's a chance you'll have to take. Cards are accepted in pretty much all pubs. Most pubs still take cash, too. I know of one small pub in the Surrey countryside which accepts Bitcoin. 'If you like beer, you'd better like it warm,' informs 'How to Behave in Britain'. But the 'warm beer' slur is a misnomer. The average pub now serves chilled lagers, pale ales and stouts (often Guinness, which has an entire pouring ritual of its own). As for 'real ales' — that is, traditional cask British ale taking the form of various bitters, pales, IPAs, stouts and milds — this should be served at cellar temperature. If your ale is genuinely warm, either there's something wrong with it, or you're sitting too close to the fire. Just like the pubs themselves, these beers revel in ridiculous names: Bishop's Finger, Release the Quacken, Old Peculiar, Pigswill. Beer in Britain — whether an icy Danish lager or a robust porter from Durham — is traditionally served in a pint glass. Unlike in America, all pints in the UK are the same measurement of liquid: an imperial pint (20 fluid ounces). This measurement is taken very seriously, with CAMRA (Campaign For Real Ale) even lobbying the British Government to enshrine in law beer drinkers' right to receive a full pint, foam excluded. Most pint glasses are straight-sided but traditional beer drinkers sometimes request their beer to be served a 'jug' (a confusing term as it's not a jug, but a handled glass mug with miniature windows). You'll only encounter the infamous 'yard of ale' in exceptional circumstances, but it is not entirely mythical. Conversely if you're taking it slow, it's not uncommon to order beer in a half pint. The great Rick Steves once wrote in a guide book that 'it's almost feminine for a man to order just a half,' but that was a while ago now. (Steves also said he orders quiche with his beer, and I have literally never seen a slice of quiche served in a pub.) Craft beer establishments will often also serve in two-third and one-third pint measures, a relatively new concept that has some die-hard pint swiggers muttering into their bitter. If you're a real local, you may have your own special mug hanging behind the bar, possibly crafted from pewter. If so, you're probably also in line to have a bronze plaque installed on your favorite chair/table after you go to that Great Pub in the Sky. You may also be the pub bore, more of which imminently. Gin and tonic: A summery classic, born of colonial settlers lauding it up in India, who drank the tonic for the quinine in order to stave off malaria. Rum and Coke: The sugary elixir once favoured by The Beatles. House wine: For the thriftiest wine option, order the 'house red,' 'house white' or 'house rosé,' and pray that it's tolerable. Cider/perry: Always alcoholic, this fermented apple/pear juice has been quaffed in industrial quantities by farmers and laborers for centuries, and is a popular summer drink among Brits. If your host starts pouring it from a cardboard box, don't panic: It will taste far better than the sparkling cider coming from the taps. Lime and soda/blackcurrant and soda: A traditional non-alcoholic option. Some pubs will only charge you around 50p for a glass; other, less scrupulous, ones will make you pay nigh-on the price of a beer. If in doubt, enquire first. Tipping: With table service reserved for food, and bar tabs a rarity, tipping isn't common in British pubs. If you've especially enjoyed the hospitality, you can always say 'Have one for yourself' to the bar person, to which they'll add on the price of another drink to the round. Sharing a table: While some drinkers like to keep themselves to themselves, it's normal to share larger tables with whoever else is sitting there. At friendlier pubs — especially micropubs — you may well get talking to your new neighbor. The topic of conversation will involve the weather, sports and — after a couple of drinks — politics. However, if you're foreign to these parts, you've already got your icebreaker. The pub bore: Like every American bar, each British pub has its own barfly, or 'pub bore,' who will lecture you ad nauseum about everything they know to be true, while taking little interest in your own attempts at contributing to the conversation. Avoid being sucked in where possible, and never get into a round. Splitting the bag: If enjoying snacks, it's customary to split open the bag, and share the contents with your table. Speaking of which… Salty crisps and nuts have kept many a drinking session going far longer than it should have. Crisps, i.e. chips, are a staple, with Britain producing a new flavor every few minutes. Still, the all-time crisp classics are considered to be: ready salted, salt & vinegar and cheese & onion. You can read more about the history of crisps here. Pork scratchings — crunchy, salt-cured chunks of pork fat — are found in most pubs. You will either fall in love with them, or spend the rest of your life apologizing to pigs whenever you see them. Either way, be advised that they can shatter your teeth (pork scratchings that is, not pigs). One level up is the pork pie (a lump of cold pork meat wrapped in gelatin and pastry, and served with eye-watering English mustard), and the Scotch egg, which reached its culinary zenith in 2016 when Anthony Bourdain shared one of these mincemeat-encased delicacies with Nigella Lawson. All sorts of 'pub grub' is available these days, classics including steak & ale pie, scampi, lasagne, and hunter's chicken. (Fish and chips is NEVER as good in a pub as it is from a fish and chip shop.) The holy grail of pub food is the Sunday roast, or roast dinner, served specifically on that one day of that week, and consisting of roasted meats, roast potatoes, Yorkshire puddings, stuffing and a medley of veg. While many pub Sunday roasts are sub-par, when you find a decent one, everything is well with the world. 'Pub' is shorthand for 'public house,' and the best establishments feel like an extension of your own front room. The number one pastime in a pub is catching up with friends; which usually involves moaning about work/the weather/the friends who didn't come to the pub. Watching sports (football, rugby, cricket, snooker, darts) is a major draw too. Other pub entertainment includes: Reading the paper: Many pubs used to lay on a stack of papers for customers to get stuck into, although many pub goers now read the 'paper' on their phone. Pub quiz: A stalwart of the midweek pub experience, the pub quiz is an opportunity for you and accomplices to show off your (lack of) general knowledge, with the chance to win a £50 bar tab. As with pub/beer names, the most ludicrous pub quiz team name is also considered to be the best — even if you come last in the quiz, you'll be the heroes of the evening. Darts: The modern game of throwing small arrows into a circular board was formalised in a pub in west London in 1926. It's currently enjoying a renaissance, thanks to darts superstars like Luke Littler and Fallon Sherrock. Pool: Just as in the States, shooting pool is a popular bar in Britain. It's unusual to see a snooker table in a pub, and if you see a billiards table, you may have walked into a stately home by mistake. The antiquated game of bar billiards, on the other hand, can still be found in a select few pubs, although — *whisper it* — the game has Russian origins. Board games: Chess, Cluedo and Monopoly are among the favorites to be mulled over during a rainy Sunday afternoon. Jukebox: Channeling the spirit of 1950s American diners, some older British pubs pride themselves on their jukebox — an opportunity to foist your musical choice on everyone within listening distance. Many jukeboxes now are digital, though occasionally you'll find the real McCoy. Though British bars and restaurants rarely excel at continental style al fresco drinking and dining, a number of pubs are blessed with a pub garden. These are often hidden around the back; sometimes pubs will proclaim in bold lettering from the front: 'SECRET GARDEN.' British weather, naturally, does everything in its power to diminish the magic of the pub garden, although this doesn't stop the average Brit sitting outside and shivering into their pint, because even though it's blowing a moderate gale, it's July, and they know their rights. Up until 1988, pubs were required to close between 3.30 p.m. and 5 p.m., meaning there were one and a half hours in the afternoon where locals might be seen drifting around the village in a zombie-like state, occasionally pawing at the pub windows. This is rarely the case now. Though individual pub opening times vary, they tend to be from around midday to 11 p.m. A small bell is clanged (sometimes with almost too much fervour, by an exhausted publican), to warn you when to get your last drink in. There is then a mad rush to get in a valedictory pint, and drink it before the bell tolls a second time. This signals it's time to leave, or as the famous soap opera landlady Peggy Mitchell would say, 'get outta my pub'. On 'non school nights' (that is, Fridays and Saturdays), it's not unusual to give into primal instincts, and go in search of meat. If it's earlier in the night, a curry is often voted for. If last orders have been rung at the pub and the curry houses are shut, it's commonplace to order a takeout doner kebab: lengths of greasy lamb meat anointed with garlic and spicy chili sauce, which will make you regret everything the next morning all that much more. Will Noble is the editor of Londonist, which has its own London pub database.

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