Latest news with #advertising
CNET
2 hours ago
- General
- CNET
Bitcoin Hits New Record High, Folding iPhone and More
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Reuters
2 hours ago
- Business
- Reuters
Omnicom tops revenue estimates on strong growth in advertising unit
July 15 (Reuters) - Advertising firm Omnicom (OMC.N), opens new tab on Tuesday beat Wall Street estimates for the second quarter, fueled by growth in its advertising and media segment. Shares of the company rose 2.2% in trading after the bell. The ad firm's results stayed immune to the ongoing macroeconomic and geopolitical uncertainty, helped by continued spending by businesses on Omnicom's services. Omnicom, which is leveraging AI in driving campaigns, is a marketing and communications firm that offers advertising, digital marketing solutions and branding to large corporations and government agencies across various sectors. The company's media and advertising segment, its largest by revenue, posted a growth of 8.2% in the second quarter. Omnicom's revenue stood at $4.02 billion in the quarter ended June 30, compared with analysts' average estimate of $3.96 billion, according to data compiled by LSEG. The company said it expects to close its acquisition of Interpublic Group of Companies (IPG.N), opens new tab in the second half of the year, as it cleared U.S. antitrust review. On an adjusted basis, it earned $2.05 per share, compared with expectations of $2.00.
Associated Press
5 hours ago
- Business
- Associated Press
National Advertising Division Recommends Guideline Modify or Discontinue '#1' and 'Most Popular' 401(k) Claims
New York, NY, July 16, 2025 (GLOBE NEWSWIRE) -- In a Fast-Track SWIFT challenge brought by Human Interest Inc., BBB National Programs' National Advertising Division recommended that Guideline, Inc. modify or discontinue advertising claims that its 401(k) program is the 'Most Popular' and '#1' among Gusto, Inc. customers. Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). Human Interest and Guideline compete in the retirement benefits market, offering 401(k) plans to small and medium-sized businesses through partnerships with Gusto's payroll and HR platform. Human Interest challenged claims in online advertising regarding Guideline's popularity with companies that utilize Gusto's online payroll and human resources solutions. If a Gusto client wants to offer its employees a 401(k) plan through Gusto, the client has the option of selecting a provider, such as Human Interest or Guideline, that partners with Gusto. At issue was whether Guideline is currently the top choice among Gusto clients for 401(k) providers. Specifically, NAD reviewed the express claims 'We're Gusto's #1 retirement partner' and 'Most popular 401(k) with Gusto customers,' and the implied claim that more Gusto customers select Guideline for their 401(k) program than any other provider. In the context in which the challenged claims appear, NAD found that one message reasonably conveyed is that Gusto clients are currently selecting Guideline for their 401(k) plan more often than any other provider. While the record demonstrated that Guideline is the leader in the total number of active 401(k) plans among Gusto customers, Guideline did not demonstrate which 401(k) provider is currently being selected by more Gusto customers. Accordingly, NAD recommended that Guideline either discontinue the claims 'We're Gusto's #1 retirement partner' and 'Most popular 401(k) with Gusto customers,' or modify the claims to (1) include a clear and conspicuous disclosure indicating that the basis for the claims is the number of active accounts with Gusto customers; or (2) communicate as part of the main claim that they are based on the number of active accounts with Gusto customers. In its advertiser statement, Guideline stated that it 'thanks the NAD for its review.' All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes. About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business. Name: Jennie Rosenberg Email: [email protected] Job Title: Media Relations
The Guardian
5 hours ago
- Business
- The Guardian
Multimillion-pound ad blitz to urge UK savers to put their money in stocks and shares
An advertising blitz urging the UK public to invest in stocks and shares is to be launched by City firms. The government-endorsed campaign is expected to cost tens of millions of pounds. Plans for the 'Tell Sid'-style push were announced by Rachel Reeves on Tuesday, alongside a fresh deregulation drive meant to increase financial risk-taking by savers in an effort to spur growth. The City is desperate to get money out of personal cash accounts and into stocks. The chancellor's move is a victory for lobbyists who say it will not only deliver better returns for savers but also help revive the UK stock market. The announcement comes as the London Stock Exchange continues to lose stock market listings and floats to foreign rivals. According to industry sources, the advertising agency WPP has been approached to work up potential ideas for the campaign, with a formal appointment still pending. Bidding agencies are expected to take inspiration from past drives touting public share ownership across Europe and the US, some of which were outlined in a report published by Barclays earlier this year. This highlighted the Thatcher-era 'Tell Sid' adverts, which encouraged everyday consumers to buy shares in the newly privatised British Gas in 1986. 'If you see Sid, tell him,' the catchphrase declared. Decades earlier, the US launched the 'Own your share of American business' investment campaign. This ran from 1954 to 1969 and, the Barclays report said, was aimed at improving the reputation of the New York Stock Exchange and 'staving off communism'. It is credited with boosting the number of share owners across the US from 4.2% to 10.4%. As of 2022, around 16% of US households directly owned stocks and shares. That compares with 11% of households in the UK. The Treasury said the new campaign 'will help to explain the benefits of investing'. It will be directed and funded by City firms including investment platforms and the big five high street banks. Of these, Lloyds, HSBC and Natwest already work with the WPP-owned agencies Ogilvy, VML and The & Partnership, which is likely to have influenced the decision to open discussions with the London-listed marketing services giant. WPP declined to comment. Sign up to Business Today Get set for the working day – we'll point you to all the business news and analysis you need every morning after newsletter promotion Last year, Reeves scrapped plans by the previous government for a separate 'Tell Sid'-style campaign featuring the former newsreader Sir Trevor McDonald. This was aimed at selling the government's remaining stake in NatWest. The direction of the new campaign will ultimately be in the hands of its backers, who are due to set out their next steps later this summer. This will involve appointing a chair, setting the budget and formally appointing an advertising agency. The group is being steered by asset management lobby group the Investment Association and includes the London Stock Exchange, asset managers Schroders and investment platforms AJ Bell, Hargreaves Lansdown, Interactive Investor, and Robinhood UK. They will collectively cover the campaign's budget, which one expert said was likely to be between £50m and £60m. The campaign is expected to be 'multichannel', meaning it will run online, on TV and radio and via billboards and transport advertising. The Treasury, Money and Pensions Service and the Financial Conduct Authority will support the campaign in an advisory capacity.
Yahoo
6 hours ago
- Health
- Yahoo
New Cadent Study Finds TV Ads Rival Doctors in Driving Awareness of New Medications Across Key Demographics
More than half of Americans find new medications through CTV and linear ads, according to recent data in pharmaceutical advertising NEW YORK, July 16, 2025 /PRNewswire/ -- Cadent, the predictive advertising company, today announced findings from its new study, Cadent Pharma Advertising Trends, fielded with The Harris Poll. The findings revealed that while doctors and healthcare providers remain the primary source for respondents to learn about new medications (68%), TV and connected TV (CTV) ads are gaining traction, at 62%. The study surveyed over 4,000 US consumers to achieve a more inclusive understanding of healthcare perceptions. With a focus on the impact of pharma advertising on multicultural groups, the survey explored trends within Hispanic, Black, White, and Asian demographics. "Harnessing the power of CTV and cross-screen advertising is crucial for pharmaceutical advertisers," said Bradley Deutsch, SVP at Cadent Health. "Seventy-six percent of consumers are more inclined to take action after encountering an ad across multiple devices. These platforms don't just introduce new medications–they are a critical factor for driving brand awareness and engagement throughout the patient journey, encouraging consumers to discuss the advertised medications with their healthcare providers." More findings from the report include: CTV tops linear TV for Hispanic Americans: Hispanic Americans are more likely to discover prescription medicines from ads on CTV (33%) than ads on linear TV (28%). Mobile ads drive action: After seeing a medication ad on mobile, 73% of Americans reported being likely to ask their doctor about a prescription medication, research an over-the-counter medication (71%), and buy over-the-counter medications (64%). Black Americans are most comfortable with AI-generated ad campaigns: 61% of Black Americans are comfortable with targeted online ads featuring AI-generated content, followed by 57% of Hispanic Americans. Only 38% of White Americans and 37% of Asian Americans are in agreement. QR codes capture attention: Nearly half (47%) of Americans are inclined to scan a QR code for more details after viewing a medication ad on CTV. Among them, Black Americans lead at 68%, followed by Hispanic Americans at 63%, Asian Americans at 44%, and White Americans at 40%. "Given the evolving landscape and the potential shifts in how pharmaceutical advertisements are delivered, understanding where your audience is engaging and how to connect with them is more critical than ever," continued Bradley Deutsch, SVP at Cadent Health. "Pharmaceutical advertisers can effectively reach and engage their target audience by leveraging these insights—without compromising individual privacy. Trust and education are key drivers of engagement, particularly in healthcare, where consumers increasingly value informative, relevant content. Highlighting specific demographics empowers marketers to create culturally relevant and educational campaigns that not only resonate with diverse audiences, but also foster trust—ensuring no one is left behind in healthcare communication." To learn more about Cadent or to download the full report, visit About CadentCadent ignites seamless connections between brands, publishers and consumers. Our advanced predictive models orchestrate outcomes on any platform customers are on, across any media they consume, and at any stage of their journey. Through our transparent, enterprise-class platform that adapts in real time and connects with hundreds of partners, we drive measurable outcomes across every screen. Learn more at About The Harris PollThe Harris Poll is one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963 that is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas; building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and advisory to help leaders make the best decisions possible. To learn more, please visit View original content to download multimedia: SOURCE Cadent
