
Brits will munch through 1,771 croissants in a lifetime – as supermarket creates giant flaky pastry
The figures revealed that as a nation we will treat ourselves to two of the delicious pastries each month, a survey said.
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But according to a poll of 2,000 adults, carried out by OnePoll, three in 10 feel they shouldn't cost more than a quid.
Although the average high street bakery is marking them up at a steeper £2.80.
In response to the new data, supermarket giant Asda is making an huge croissant - in a playful jab at other chains.
It has rolled out a limited-edition mega-croissant - five times bigger than standard - to echo the difference in price between the baked goods at different retailers.
The company's single serve in-store bakery snack only costs 53p - in comparison to £3 for a similar product at some outlets.
A spokesperson from Asda said: "We had so much fun creating this giant croissant.
"We want to make sure the tasty French snack is accessible to all and will now be selling single-serve croissants in our new bakery counter for five times less than some other bakery chains.
"The price of such a simple item has risen considerably in recent years, and so we wanted to raise awareness off this using non-other than a giant version.'
It comes after the research also discovered 37 per cent prefer to buy their flakey goodies from the supermarket, either pre-packaged, or from the bakery counter.
And 17 per cent think they wouldn't be able to notice a difference between a supermarket made one, from a handmade artisanal effort.
Fashion fans are running to Asda for 'amazing value' holiday jewellery - including must-have £3.50 claw clips
Meanwhile, 56 per cent of those polled consider it important that a croissant is authentically French, crafted using Gallic techniques and ingredients.
The spokesperson for Asda added: 'There's something undeniably comforting about a croissant - that perfect balance of crisp, flaky pastry and soft, buttery layers inside.
'Over the years, croissants have gone from being a continental treat to a firm favourite in British households and cafés, and it's easy to see why.
'They bring a touch of indulgence to even the simplest of mornings.
'In the UK, we've wholeheartedly embraced the croissant – not just as a breakfast staple, but as a versatile snack throughout the day.
'But the prices have gone sky high in a number of our high street chains. We believe customers should be paying a fair price.'
This comes as shoppers have been raving about a brand new Reese's chocolate dessert that's just landed on Tesco shelves.
The Reese's Mix-Ins Peanut Butter Chip & White Chocolate Dessert appears to be exclusive to the major supermarket and comes in at £3.50 for a 330g tub.
Tesco Clubcard holders can get it cheaper at £2.50.
A description on Tesco's website says it's a "white chocolate creamy dessert with Reese's signature peanut butter chips".
It adds: "The signature Reese's peanut flavour you know and love hits the dessert world!"
A label on the tub says it's "made for sharing" - that is, if you don't want to keep it all to yourself.
And, snack maker Mars has also revealed a brand new flavour of one of its classic sweets hitting supermarkets.
Skittles Citrus is hitting supermarket and corner shop shelves across the UK, it has been confirmed to The Sun.
The bags contain five new flavours: Orange, Lemon, Lime, Mandarin and Blood Orange.
They will be sold as 109g and 136g packs.
Plus, earlier this year we revealed how Walkers fans were divided over a bold new twist on a British classic - Wotsits have been turned into a full-blown meal.
The cheesy baked corn snack, a staple under the Walkers brand since 2002, has been given a surprising revamp.
One savvy shopper took to the Facebook group Food Finds UK Official to share their bizarre find - Wotsits Mac 'n' Cheese bowls.
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