
Salesforce Agentforce 2.0 Boosting Productivity: Tech Disruptors
'Most customer service reps have five to twenty different tabs open in their browser of all these different systems—it's the modern equivalent of the swivel chair.' Explains Salesforce AI executive vice president and general manager Adam Evans. In this episode of Tech Disruptors, Evans joined Bloomberg Intelligence senior technology analyst Anurag Rana for a discussion encompassing several key initiatives Salesforce is doing with data and AI with products such as Agentforce and Data Cloud. Additionally, the two recap Salesforce's recent partnership with Google Cloud and what Gemini can do for the former's AI tools.
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4 hours ago
- Yahoo
Truck Parking Club's CEO Evan Shelley Shares Growth Story and Industry Insights on Bloomberg Intelligence Podcast
CHATTANOOGA, Tenn., June 10, 2025 /PRNewswire/ -- In a candid conversation with Bloomberg Intelligence senior analyst Lee Klaskow on the Talking Transports podcast, Truck Parking Club Co-Founder and CEO Evan Shelley revealed how a failed real estate deal transformed into a marketplace addressing one of trucking's most persistent challenges. From Real Estate to Marketplace Shelley shared how his attempt to develop truck parking on industrial property hit regulatory roadblocks despite clear market demand. "When the municipality shut me down even on industrial-zoned land, that's when the lightbulb went off – we needed a different approach," Shelley recalled. That realization led to the marketplace model, which now adds 8-10 properties daily through entirely inbound interest. The platform serves both sides equally, with a 50/50 split between owner-operators and company drivers whose employers increasingly recognize parking as a retention tool. Unexpected Discoveries and Market Insights The conversation revealed surprising developments in how the platform is being used: Average parking duration is 2-3 days, not just overnight Mid-size carriers use the service for strategic trailer placement Parking rates range from $20 daily average to $50-100 in premium markets Local drivers book monthly parking to avoid 45-minute commutes "We built a self-service app and our customers decided how to use it," Shelley explained. "The trailer placement business just emerged naturally – we never planned for that." Data Intelligence and Strategic Partnerships Beyond solving parking needs, the platform generates valuable insights. "We can watch parking demand move across the country like a heat map," Shelley revealed. "We're layering data to understand what drives these movements." Key partnerships accelerating growth include: Prime Storage (third-largest U.S. self-storage company) targeting 100 locations Logistics Plus and other 3PLs monetizing warehouse yard space 60 of the top 100 carriers with drivers actively using the platform Navigating Growth Challenges Shelley was honest about building a two-sided marketplace. "From proof of concept to product-market fit is gruesome," he admitted. "You're building the airplane while flying – the tech has bugs, operations is covering for it, and one bad review could sink you." Despite launching during a trucking downturn, the company has maintained rapid growth, reaching over 2,100 locations since 2022 and targeting 10,000+ within 20 months. Listen to the Interview The full conversation, including discussions about multi-day parking solutions, trailer placement services, and the economics of the truck parking marketplace, is available on: Apple Podcasts: Spotify: iHeartRadio: About Truck Parking Club Truck Parking Club is a network of instantly reservable hourly, daily, weekly and monthly truck parking locations throughout the US. Truck Parking Club helps connect truckers to truck parking locations throughout the US via and our mobile app. Our network is made up of property owners that have locations adequate for truck parking to list on the platform: this includes trucking companies, truck repair shops, tow truck companies, storage companies, CDL Schools, trailer leasing companies, real estate investors, truck stops, truck parking operators and more! Media Contact Reed Loustalot CMO - Truck Parking Club reed@ 423-275-4999 View original content: SOURCE Sign in to access your portfolio


Forbes
4 hours ago
- Forbes
Yeah, Yeah, Agentic AI—What You Really Need To Know, Who's Making It Happen
Everything changes now–AI agents in advertising are a practical tool, and then some. They just might portend a power shift in ad tech away from platforms and to agencies and brands that know how to use them Breakneck speed revolutions in AI systems, neural interfaces and internet machine learning are about ... More ads creation and about the future of power in the digital marketplace Shopify CEO Toby Lütke ignited a small HR firestorm when he sent an email to employees saying there would be no new hires if AI can do the same thing: 'Reflexive AI usage' is now a 'baseline expectation,' he wrote. 'What would this area look like if autonomous AI agents were already part of the team?' Marc Benioff, CEO, Salesforce, also raised eyebrows when he penned an op-ed in the WSJ declaring that today's CEOs 'are the final generation of executives leading exclusively human workforces.' Plenty of other CEOs are also telling employees to embrace AI or face becoming obsolete. With over 82% of global companies reporting they are actively using or exploring AI, there's ample evidence that the future belongs to companies and employees that are AI fluent and that means availing themselves of these AI agents, stat. It also means that much of the debate on which companies are most powerful, and supposedly 'needed' government intervention, is now shifting to another plane, from the global media platforms to local execution at the agency and brand front. If agencies and brands can activate their own agents and AI capabilities, they could we have the potential to challenge the power of the platforms, which would theoretically lose their ability to be the most important intermediary between brand and consumer. The old truths are dying as agencies get more, if you will, agency with agents. As people rely more and more on AI for recommendations, challenging the search environment we've lived in for years, on everything from product purchases to trip planning, your most important customer (and employee) may be AI. As most in the business know by now, an AI agent in its simplest definition is a software program that can interact with its environment, collect data and use the data to perform self-determined tasks. Like Claude, ChatGPT, Perplexity, Gemini, Llama or any of the other large language models that interact with natural language prompts. Humans--for now--set the goals, but an AI agent independently chooses and performs the best actions to hit those goals. BTW… Sounds a lot like programmatic, right? And yet, of course AI agents can do much, much more. Tasks that used to require constant human oversight and weeks of work and tuning can now happen almost in real time with machine-level precision. So, while much of the media conversation around AI these days centers on the arms race around LLMs and AI chips, both of which are increasingly commoditized, the real revolution from the media side is shaping up to be in AI-driven agents. With agents, in-house marketers can suddenly take a team of thirty or forty down to a team of four to do the same thing. Scary? Yes. Real ROI? That, too. And if you are not thinking about this yet, you can be sure your brand competitors are. One of the leaders in the emerging agent space is Jellyfish, part of the Brandtech Group, which has a suite of media-buying tools for streamlining advertising workflows with AI agents, also available for marketers who want to in-house media operations with an agentic edge. Jellyfish also leverages other AI-as-a-service tools in the broader Brandtech portfolio like Pencil which uses LLMs to develop ad creative. A suite of other companies has emerged in this space too including LinearB, Swarmia, Jasper AI and Typo to name just a few. Jellyfish is leading practitioner of ad agents Jellyfish, which is known for being an integrated digital marketing agency, started building its own agents in early 2024 and has been deploying AI agents for clients since that same year. The company says it now sees faster time to launch (65% improvement), lower average campaign infrastructure costs (22%) and, the kicker really for a success metric, an average improvement in campaign performance of 30%. Additionally, the entire Brandtech Group has integrated for instance Google's advanced video generation models, Veo 2 and now VEO3, into Pencil, its generative AI marketing platform. Japan Airlines, a Jellyfish client, was the first brand to leverage this partnership, developing AI-generated inflight promotional films that will be shown on seat backs on select flights. From initial concept to final production, the entire creative process was completed in under 15 hours by a combined team from Jellyfish and Pencil. It would have likely otherwise taken weeks, if not months, and much human intervention. This is all happening at Jellyfish and at other agencies and brands as VEO3 has come to capture the 'OMG WOW' imagination of the entire digital ad population–with the phenomenon exploding beyond the creative side of the industry and with articles and YouTube videos proliferating. That real-time reality for the wow-factor is driving a real appetite for in-housing AI agents so brands and agencies can keep up with the possibilities of AI and creative. 'The biggest mistake that most brands are making with AI at the moment is to think it's something for the future, and agents are no different. They are here and now! The difference between generative AI and everything else we've had from a marketing technology standpoint over time is that everything else has been a tool whereas this isn't a tool, it's an actual intelligence.' David Jones is a leading light in the remaking of advertising for the age of agents David Jones, founder and CEO of the Brandtech Group, has a track record for spotting the future early so it's no surprise that his company is at the vanguard of AI agents and advertising. 'When we launched the company in 2015, we said you could do all marketing better, faster and cheaper using technology and AI,' Jones told me. 'Back then, it was a vision–today, it's a reality, whether it's the ability to create content at scale that's 62% faster, 55% cheaper and with 40% better ROI, or the ability to apply agents, which are giving remarkable results. Using agents, we've cut campaign launch times by 65%, reduced infrastructure expenses by an average of 22% and increased campaign performance by 30% across multiple clients. 'The biggest mistake that most brands are making with AI at the moment is to think it's something for the future, and agents are no different. They are here and now! The difference between generative AI and everything else we've had from a marketing technology standpoint over time is that everything else has been a tool whereas this isn't a tool, it's an actual intelligence. The best way to think about agents is that we've just invented a new hyper-intelligent species, more intelligent and more capable than humans. Ask yourself the question: how many of them do you have on your team?' Nick Emery, CEO, Jellyfish, says agents transform marketing and provide, "Endless relevant invention ... More and focused automation." 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TextUs Introduces Powerful Enhancements to Salesforce Integration, Empowering Sales & Marketing Teams to Drive Better Results with SMS
Texting platform expands native Salesforce integration with embedded SMS, bi-directional sync, and Marketing Cloud support. TextUs Introduces Powerful Enhancements to Salesforce Integration, Empowering Sales & Marketing Teams to Drive Better Results with SMS Denver, Colorado, June 10, 2025 (GLOBE NEWSWIRE) -- TextUs, a leading SMS engagement platform, is excited to announce the release of its enhanced Salesforce integration. Designed to empower sales and marketing professionals, this upgraded integration delivers new functionality and significant enhancements to improve how teams connect with their leads and customers. The latest version of the TextUs Salesforce integration offers a deeper, more embedded experience within Salesforce, ensuring faster, smarter, and more seamless communication with leads and customers. Packed with advanced capabilities, the updated integration provides users with native two-way texting, automated SMS workflows, and effortless contact syncing—empowering businesses to connect more efficiently, drive personalized engagement, and increase conversion rates directly from their CRM. 'We enhanced our integration with Salesforce to aid in our mission of empowering sales and marketing teams with the most advanced SMS capabilities, ultimately driving stronger connections with their leads and customers,' said Rachel Fernances, SVP of Product at TextUs. "This best-in-class integration cements TextUs as the leader in SMS communication within the Salesforce ecosystem." Key Features of the Enhanced TextUs Salesforce Integration: Native Two-Way Texting: Seamlessly send and receive text messages directly within Salesforce, making communication with prospects and customers faster and more efficient. Automated SMS Workflows: Easily integrate SMS actions into Salesforce's Journey Builder, enabling scalable, personalized lead nurturing at every stage of the funnel. Automatic Contact Syncing: Save valuable time with automatic syncing of contacts and leads from Salesforce to TextUs, ensuring up-to-date information for more personalized outreach. Conversation Logging: Maintain a unified system of record by automatically logging individual or batch text conversations in Salesforce. This upgraded solution addresses the growing demand for effective, real-time communication tools in today's competitive market. By embedding texting capabilities directly into Salesforce, TextUs provides a streamlined, scalable way to increase engagement with leads and customers and drive conversions. TextUs' commitment to innovation continues to position the company as a leader in SMS communication for businesses, offering tools that enhance efficiency, engagement, and results for its users. To learn more and get a demo of TextUs' Salesforce integration, visit: About TextUs TextUs is the leading business text messaging software that empowers businesses to convert leads into revenue through automated and conversational texting. TextUs integrates with several customer relationship management (CRM) and applicant tracking system (ATS) platforms, making texting an easy and seamless extension of current business systems. With a 98% read rate and up to 45% response rates, TextUs delivers engaging two-way text messaging combined with automated campaign features to connect businesses with their contacts in real time. To learn more, visit Attachment TextUs Introduces Powerful Enhancements to Salesforce Integration, Empowering Sales & Marketing Teams to Drive Better Results with SMS CONTACT: Andrew Davis TextUs 720-722-8790 in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data