What happens when creative + advertising collide with CRM, automation, and AI?
If you're a founder, CMO, or revenue leader, this one's worth a few minutes of your time.
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Time Business News
an hour ago
- Time Business News
Why Dubai Businesses Are Turning to PPC Advertising for Explosive Growth in 2025
Dubai's business scene is crazy competitive. Every day, new companies pop up while established ones fight to keep their customers. In a city where everything moves fast and money talks, you need marketing that works – not someday, but right now. That's exactly why smart business owners across Dubai have started using pay-per-click advertising. Whether you're running a small startup from your home office or managing a big company in Downtown Dubai, PPC can change how much money you make. Walk down Sheikh Zayed Road and count the billboards. Scroll through Instagram for five minutes. Check your email inbox. See what I mean? We're drowning in ads. Your potential customers get hit with hundreds of marketing messages every single day. The old tricks don't work anymore. TV commercials? People skip them. Newspaper ads? Most folks read news on their phones now. Social media posts? Good luck getting anyone to see them without paying. This puts Dubai business owners in a tough spot. You've got a great product or service, but how do you get people to notice? How do you cut through all that noise? Here's where things get interesting. When you work with a ppc agency in dubai, you're not just throwing money at advertising and hoping something sticks. You're putting your message directly in front of people who are already looking for what you sell. Think about the last time you searched for something on Google. Maybe you typed 'best burgers near me' or 'Dubai car rental.' The first few results you saw? Those were probably PPC ads. Here's the beautiful part – the business owner only paid when you clicked on their ad. If you scrolled past it, they paid nothing. If you clicked and then bought something, they made money. It's advertising that actually makes sense. You can target people by what they search for, where they live, what language they speak, even what time of day they're online. For a place like Dubai with people from everywhere, this kind of targeting is gold. Google handles millions of searches every day from people in Dubai. When someone types 'Dubai wedding photographer' or 'business setup Dubai,' PPC ads show up first. You're catching people at the exact moment they want what you're selling. Dubai has some unique things going for it that make PPC work really well here. Almost everyone has internet – we're talking 99% of people. Everyone has smartphones. People shop online more every year. The city never sleeps, which means your ads can work around the clock. Unlike a radio ad that only plays at certain times, your PPC ads are always ready to catch customers, whether it's lunch time on Monday or 3 AM on Friday. Dubai's international crowd creates interesting opportunities too. You might run Arabic ads for local Emiratis while showing English ads to expats. PPC platforms handle this kind of multi-language targeting without breaking a sweat. The city's rhythm is different from other places. Tourist seasons, Ramadan, summer months when people travel – these all create chances to adjust your advertising and catch customers when they're most likely to buy. You can't just throw up some ads and hope for the best. Good PPC starts with understanding what people in Dubai actually search for. Someone looking for a restaurant might search 'best Lebanese food Dubai Marina' while a tourist might type 'where to eat Dubai mall.' These different search terms need different ads and different approaches. Your ads need to speak to Dubai's mixed crowd. What works for a British expat might not work for someone from India or a local Emirati. Smart advertisers test different messages to see what clicks with different groups. Your website better be ready when people click your ads. If your site takes forever to load or looks terrible on mobile phones, you'll waste every dirham you spend. In Dubai's competitive market, people will just click back and choose your competitor instead. Money matters too. Popular search terms like 'Dubai real estate' cost more than specific ones like '2-bedroom apartment JLT for rent.' Smaller businesses often get better results focusing on these longer, more specific searches. Running good PPC campaigns takes time, knowledge, and constant attention. Most business owners have better things to do than stare at Google Ads all day. That's why many companies hire professionals. Good PPC managers know Dubai's market inside and out. They understand cultural differences, speak the local language (literally and figuratively), and know which competitors to watch out for. The trick is finding the right team. The best ppc management companies in dubai don't just know how to set up ads – they understand your specific market, your customers, and what makes people in Dubai tick. Look for people who've actually worked with Dubai businesses before. They should understand things like Ramadan advertising, how to target different emirates, and why your Arabic campaigns might need completely different messaging than your English ones. Good PPC managers will explain what they're doing and why. They'll show you clear reports about how your money is being spent and what results you're getting. If someone can't explain their strategy in simple terms, find someone else. Clicks are nice, but they don't pay your bills. You need to focus on numbers that connect directly to making money. Cost per customer tells you how much you spend to get one new customer. If you spend AED 50 to get a customer who buys AED 500 worth of stuff, that's good business. If you spend AED 200 to get a customer who buys AED 100 worth, you need to fix something. Return on ad spend shows you how much money you make compared to what you spend on ads. This number needs to stay positive, or you're basically paying people to take your products. Quality Score affects how much you pay and where your ads show up. Higher scores mean Google likes your ads, which means better positions at lower costs. In Dubai's expensive advertising market, this can save you serious money. Different areas of Dubai respond differently to ads. An ad that works great in Business Bay might flop in Deira. Good PPC management tracks these differences and adjusts accordingly. I've seen businesses waste thousands of dirhams on PPC mistakes that could have been avoided easily. Using broad keywords is the biggest money-waster. If you run a Dubai restaurant and target the word 'food,' you'll get clicks from people looking for pet food, food delivery jobs, and food poisoning information. None of these people want to eat at your restaurant. Ignoring mobile users in Dubai is business suicide. Most people here use their phones for everything. If your ads and website don't work perfectly on mobile, you're throwing money away. Cultural mistakes can hurt your reputation and your wallet. Dubai has strict cultural norms, religious considerations, and social expectations. Get these wrong in your ads, and you'll not only waste money but potentially damage your brand. Skipping Arabic campaigns limits your reach. Yes, lots of people in Dubai speak English, but Arabic campaigns often unlock huge opportunities with local Emiratis and other Arabic speakers who prefer browsing in their native language. The 'set it and forget it' approach kills PPC campaigns. Your ads need regular attention, testing, and updates. Markets change, competitors adjust their strategies, and what worked last month might not work this month. Once you've got basic campaigns running smoothly, there are some advanced strategies that can boost your results even more. Remarketing campaigns target people who visited your website but didn't buy anything. These campaigns often work better than regular ads because you're talking to people who already know your brand. Dynamic ads work great for online stores. These automatically show products that people looked at on your website, creating personalized shopping experiences that often lead to more sales. Dubai's unique calendar creates special opportunities. Ramadan campaigns need different timing and messaging compared to summer promotions or tourist season strategies. Using multiple platforms together amplifies your results. Combining Google Ads with Facebook advertising creates visibility across different places where Dubai customers hang out online. Location extensions are especially powerful in Dubai. When your ads show your address, phone number, and directions, local customers are more likely to click and visit your business. Dubai's push to become a global tech hub means new advertising opportunities are coming. Artificial intelligence is making campaign optimization smarter, while new ad formats give fresh ways to grab attention. Voice search is growing as more people use smart speakers and voice assistants. Soon, PPC campaigns will need to work with conversational searches like 'Hey Google, find me a good Dubai dentist.' Video ads are taking over across all platforms. Dubai businesses should start exploring video PPC options on YouTube and social media to capture attention in more engaging ways. New technologies like augmented reality and virtual reality might soon offer advertising possibilities that are particularly relevant to Dubai's tourism, real estate, and retail businesses. For Dubai businesses thinking about PPC, the question isn't whether to start – it's how to start smart. This city rewards businesses that approach PPC strategically, not those who jump in blindly. Start with clear goals and realistic budgets. Whether you want more website visitors, sales leads, or online purchases, having specific targets helps create focused campaigns that deliver real results. Be honest about what you can handle internally. If you don't have PPC experience, working with the best ppc agency in dubai often costs less than learning through expensive mistakes. Begin small and focused rather than trying to target everything at once. Success with one product or service can then expand to your full range of offerings as you gain experience and confidence. PPC advertising gives Dubai businesses something traditional advertising never could – the ability to reach exactly the right customers at exactly the right moment, with complete control over spending and detailed measurement of results. Whether you're a startup trying to get noticed or an established company looking to grow faster, PPC campaigns offer the flexibility and precision needed to succeed in Dubai's intense business environment. The key is approaching PPC strategically, understanding what makes Dubai's market unique, and staying focused on numbers that actually drive business growth. Whether you handle campaigns yourself or hire professionals, success comes from clear goals, smart execution, and constant improvement. Dubai's digital landscape keeps evolving, but businesses that master PPC advertising now set themselves up for long-term success. The city's characteristics – everyone's online, diverse population, round-the-clock economy, and fierce competition – create perfect conditions for PPC campaigns that deliver real business results. The opportunity is sitting right there. The tools work. The only question left is when you'll start using strategic PPC advertising to transform your Dubai business. TIME BUSINESS NEWS
Engadget
12 hours ago
- Engadget
Chrome will now display AI reviews of online stores
Google just announced a neat little feature for its Chrome web browser. It'll now show AI-generated reviews of online stores , to make buying stuff "safer and more efficient." The feature is available by clicking an icon just to the left of the web address in the browser. This creates a pop-up that spills the tea about the store's overall reputation, with information on stuff like product quality, pricing, customer service and return policy. The AI creates these pop-ups by scanning user reviews from various partners, including Reseller Ratings, ScamAdviser, Trustpilot and several others. It's only for US shoppers at the moment, with English being the only language available. It's also currently tied to the desktop browser. We've reached out to Google to ask if and when the feature will come to mobile. The company didn't confirm anything when asked a similar question by TechCrunch . This could help Google compete with Amazon, which already uses AI to summarize product ratings and the like. This is just the latest move the company has made to cram AI into the shopping experience . Google recently introduced the ability to virtually try on clothing and makeup and it has been developing tools to provide personalized product recommendations and improved price tracking.
CNBC
13 hours ago
- CNBC
Chipotle's AI hiring tool is helping it find new workers 75% faster
From robots that help make chips to those that prepare avocados for guacamole, Chipotle is using AI to make its restaurants more efficient while allowing workers to focus on other tasks. The fast casual restaurant chain is also applying AI to the process of hiring workers, allowing managers to stay more focused on running their restaurants. Chipotle added an AI-powered platform to its hiring process that it dubbed "Ava Cado." The platform, created by AI HR firm Paradox, is essentially a conversational chatbot that interacts with job candidates, answers questions about the company and the job, collects information about them, and ultimately can schedule interviews with human hiring managers. It can also converse in English, Spanish, French, and German. Chipotle chief human resources officer Ilene Eskenazi said the company's growth plan was a factor in the decision to use the AI hiring technology. With projections for about 300 new restaurants opening each year with an average of 30 employees per location, the company estimates it will have somewhere between 9,000 and 10,000 new hires per year, on top of other positions opening up at existing Chipotles. Making sure there is no friction in that process is key. Prior to rolling out Ava Cado, Chipotle managers were tasked with scheduling all of the interviews, both from people who applied online as well as during hiring events or when people came in seeking employment. That led to a lot of administrative work for managers. Since introducing the AI chatbot, Eskenazi said Chipotle's number of applicants "has increased dramatically" and the company is also seeing about an 85% application completion rate. Ava Cado helps the job candidate by populating the application with the information they provide, cutting down the average time it takes to complete at application to around eight minutes. "That has greatly increased our funnel so that we're serving up many more candidates for our managers to evaluate," Eskenazi said. "Maintaining our pipeline of candidates is always something that we're very focused on," she added. Ava Cado is also tasked with managing the interview schedules for managers, who are able to block out certain times during the week and candidates can then be scheduled based on their availability. Perhaps most importantly, Eskenazi said, is that while Ava Cado walks candidates through the application process, it also shares information about Chipotle and the job with them, so that "they're much more informed about what the job really is, and so then we know that the applicants are that much more interested in the job by the time they're meeting a hiring manager in person." That's helping Chipotle hire faster, reducing time to hire by up to 75%, CEO Scott Boatwright told CNBC's Jim Cramer earlier this year. "We leaned into an AI hiring assistant from Paradox about six months ago that has put us on better footing from a staffing perspective," Boatwright said. "And we've been, in the eight years I've been in the organization, pushing past numbers we thought were all-time highs just last year." Paradox has roughly 1,000 clients that use its conversational AI platform at some point in the hiring and recruiting process, including 7-Eleven, General Motors, Nestle, Marriott International and Lowe's. Eskenazi said that Chipotle has been seeing candidates go from application to ready to hire within three and a half days thanks to Ava Cado, which previously could have been up to 12 days. Still, much like how workers are concerned about AI taking their jobs, there are some concerns about how AI is increasingly being integrated in the hiring experience, whether that's through screening of resumes or even speaking directly to an AI powered recruiter. There are also potential concerns about the security of applicant data when interacting with AI recruiters — earlier this month, Paradox reported that a security vulnerability was detected by researchers, potentially exposing applicant names, email addresses and contact info. Paradox said none of the data was leaked or made public. Wired had previously reported the affected client was McDonald's. Chipotle's Ava Cado AI does not screen resumes and does not make employment decisions, and Eskenazi said the company has a strong interview and training process that its managers will continue to lead and make the decisions for. However, she said, the company is looking to expand Ava Cado's capabilities, whether that's sharing videos with candidates to give them a better view into what working at Chipotle is like, or giving applicants a prompt to also consider other locations where there may be openings nearby. There are ways AI can also be integrated into the company's learning and development programing. "We've gotten a lot of anecdotal feedback from both general managers and candidates, and it's been incredibly strong," Eskenazi said. "I personally have been pleasantly surprised by how much candidates have enjoyed interacting with Ava."
