Panasonic sets record with youth-led battery recycling drive
The feat was achieved through the 'Energy for Green Future – School Recycling Campaign 2.0', which saw more than 100,000 used batteries collected by over 30,000 students from 20 primary schools in the Klang Valley.
The campaign's finale was held at SJK (C) Yuk Chai, Petaling Jaya, and attended by student development sector of Selangor state education department (JPN Selangor) deputy director Yusaini Salleh; Panasonic Malaysia managing director Keisuke Nishida; The Malaysia Book of Records chief operating officer Jwan Heah, Panasonic Energy Thailand dry battery manufacturing division director Visut Thobpak; Panasonic Energy Malaysia country head Lau Swee San; Jaring Metal Industries director Datuk Nigel Ng; and SJK (C) Yuk Chai headmaster Robin Tan.
"It's not just a company achievement," said Nishida, lauding the joint efforts of teachers and students nationwide.
"This campaign is more than just a recycling drive. It's about empowering the next generation of environmental stewards. We are proud to deliver a meaningful programme that combines education, action and impact.
"The record we've set is a milestone, but the real achievement is instilling lifelong eco-conscious values in Malaysian students," said Nishida.
Nishida said the improper disposal of household batteries can contaminate soil and water if not handled correctly. By addressing this issue, Panasonic aims to build lasting awareness around responsible e-waste management and foster sustainable habits early in life.
DRIVING ENVIRONMENTAL IMPACT
Activities during the campaign included the Battery Exchange Programme, where students swapped used batteries for new ones, as well as workshops on battery safety and pollution prevention.
Students also met Panasonic Energy's mascot, Leo, who helped bring environmental messages to life in an engaging way.
"We will continue to work with schools and the government to grow our environmental efforts. Some of the activities we plan to do include new school recycling campaigns, educational workshops, and wider distribution of Panasonic Eco Bins to make recycling more accessible," he added.
Panasonic Energy, the division behind the campaign, aims to raise awareness on battery recycling and foster sustainable habits, particularly among younger consumers.
The initiative reflects Panasonic's corporate vision, "Create Today. Enrich Tomorrow," while aligning with the company's global Panasonic Green Impact framework, which promotes carbon neutrality and long-term environmental responsibility.
"Panasonic remains committed to working hand-in-hand with eco-conscious organisations, educational institutions, the public sector and our own people to drive sustainable innovation and foster a culture of environmental responsibility both in Malaysia and across the region," concluded Nishida.
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