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Satan shoes, microscopic bags and big red boots: How MSCHF conquered the art world

Satan shoes, microscopic bags and big red boots: How MSCHF conquered the art world

CNN14-03-2025

MSCHF has been called many things — performers, designers, even internet trolls — but for co-chief creative officer Kevin Wiesner, the title 'artists' works just fine. It's an ambiguous enough term to cover all the hats its members wear, he told CNN over a Zoom call. Besides, Wiesner added: 'Nobody really knows what that means' — which aligns with the art collective's typically elusive nature.
Since its founding in 2016, the 25-member Brooklyn-based group has made headlines with provocative 'drops,' like the cartoonish big red boots inspired by the Japanese manga character Astro Boy; the infamous 'Satan Shoes,' containing a drop of human blood; and a microscopic Louis Vuitton-style bag, barely visible to the human eye, that sold for over $63,000.
In the past, MSCHF would take a back seat after releasing its creations, preferring to watch the internet and media attempt to make sense of them with little or no information.
'We were trying to maintain a black box as much as possible,' Wiesner explained. 'We were really avoiding any kind of personal outward association with the group in a lot of ways, because we had this idea that we wanted these projects to show up from nothing — to seem like they just sprung, fully formed, from the head of Zeus.'
Lukas Bentel, MSCHF's other co-chief creative officer, agreed, telling CNN that 'a lot of the projects are us setting up a scenario, and then we're kind of watching (it) play out from everybody that's interacting with it.' He added: 'We really don't give any behind-the-scenes look at any of the projects.'
That's about to change with the group's first book 'Made by MSCHF,' which offers a rare glimpse into some of the most successful drops of the past nine years. The book also addresses the highs and lows of being art-world outsiders and MSCHF's approach to both leveraging and satirizing what it dubs 'modern internet capitalism' — in other words, the internet's role in consumerism.
With riskier projects, MSCHF has pushed the boundaries of copyright law: After the 2021 release of its Satan Shoes, modified Nike Air Max 97 sneakers that sold out in under a minute, Nike filed a lawsuit against the group. (The sportswear giant claimed trademark infringement and asked the court to stop MSCHF from selling the shoes and prevent the collective from using its famous Swoosh logo. A settlement was ultimately reached and MSCHF issued a voluntary recall on the shoes and offered a buy-back program.)
It became MSCHF's 'most dramatic production story' to date, according to Wiesner. The group first learned of Nike's lawsuit through a small newspaper that had emailed asking for comment and members scrambled to produce exactly 666 pairs of shoes before officially receiving a temporary restraining order.
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To produce the Satan Shoes, MSCHF snuck into a factory in Maspeth, Queens, to form an assembly line into the early hours of the morning. 'It was one of the best bonding moments — you feel sort of like Indiana Jones getting in the door before the rock tumbles on you,' Bentel said.
It wasn't MSCHF's first run-in with Nike, either: In 2019, the group made waves with its 'Jesus Shoes' — customized Nike Air Max 97 sneakers filled with holy water from the Jordan River — which became one of the most Googled shoes of the year.
While the numbers speak for their footwear (MSCHF sold over 20,000 pairs of its big red boots, priced at $350 each), the collective is adamant about not being perceived as another streetwear brand.
Wiesner and Bentel said that their favorite project took place in 2022, when MSCHF sold 1,000 duplicate car keys that unlocked the same one car, a 2004 Chrysler PT Cruiser parked in an unidentified location in New York City (buyers were required to follow clues to track down the vehicle). In a matter of days, the car had already made its way through all five boroughs as well as several states. MSCHF watched on as the car was broken, then repaired, customized and more.
'I think a lot of people, especially in more professional contexts, assume that we have marketing KPIs (key performance indicators) where we're like, 'Oh, well, we got 10 million impressions,' or whatever that nonsense is, and use that as a metric of success. We very much don't,' Wiesner said. He explained the collective chooses projects based on personal interest and 'the degree to which that concept validates itself (as it) takes on new life or evolves over the course of the project.'
MSCHF is often surprised by the public response to its drops. The original 200 pairs of big red boots sold out instantly. The 'Jesus Shoes' began as a limited collection of a dozen pairs, according to MSCHF's new book. Each pair was priced at $1,425, but in less than a month, the group managed to produce and sell more than 700 pairs, its value on resale platform StockX rising to as much as $3,000.
'We never expected people to want this, but oh my god, they did,' Wiesner said.
MSCHF's audience is something of an enigma — from an ATM installation, where users' bank account balances were shown on a public leaderboard screen, to the series of locked iPhones with celebrities' phone numbers on them, MSCHF's projects have interacted with people from many different communities, demographics and ages, said Bentel.
RJ Rushmore, an art enthusiast from Philadelphia, began closely following MSCHF's work following the Satan Shoes controversy in 2021 and, soon after, started collecting pieces from its drops. Today, he owns several of the group's shoe styles, including a pair from the 'Super Normal' line, as well as a piece of the $30,000 Damien Hirst artwork that MSCHF cut into 88 parts and sold individually.
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While Rushmore acknowledges that some of MSCHF's drops can be viewed as 'silly,' they also serve as fascinating commentary on the best and worst of internet culture — and on broader social and economic matters, like American tax law (MSCHF's 'Tax Heaven 3000,' launched in 2023, combined a functional tax filing software with an online dating simulator). That, he said, is what makes MSCHF so appealing to its fans: 'If a decade from now, MSCHF is just another streetwear brand, I'll feel disappointed. But if, a decade from now, MSCHF is still poking fun … even at my expense, I think I'll feel good,' Rushmore said.
Wiesner and Bentel are secretive about what MSCHF is working on next, but said the collective is in a transformational period as its members reflect on past projects and their place online, where it has become increasingly difficult to decipher what is real.
As to why MSCHF decided to now publish a book revealing some of its inner-most thoughts, Wiesner and Bentel said they hope to inspire others. Within the book, Wiesner and Bentel give explicit permission for readers to do what they like with MSCHF's artwork — as long as it's not boring, or else the group will send out IP lawyers to shut it down, the book cheekily states.
'It's so exciting when you see somebody make something new, because it's so much harder to make things than to just sit there and consume everything coming at you,' Bentel said. 'If anything, I hope the whole practice (of MSCHF) is sort of an education that (gives permission to) play with all this stuff and culture, and not just watch it go over your head.'

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30 Great Last Minute Father's Day Gifts for Under $50
30 Great Last Minute Father's Day Gifts for Under $50

Black America Web

time11 minutes ago

  • Black America Web

30 Great Last Minute Father's Day Gifts for Under $50

Father's Day is this Sunday, June 15. Take some time to show dad he means the world to you with not only gifts, but some of your time. Of course, when it comes to gifts.. finding just the right token of appreciation can be tricky, especially in our busy world. TRENDING: The Most Expensive High School Prom Looks of 2025 [PHOTOS] TRENDING: The Biggest Events Coming to Houston in 2025 Luckily, we've tracked down 30 awesome gifts that will surely make dad smile and won't break the bank. Whether he's an outdoorsman, fragrance guy, watch lover or a fellow of snacks and leisure, there's plenty of cool gifts to choose from for under fifty bucks. Scroll below for our 2025 Father's Day Gift List. 30 Great Last Minute Father's Day Gifts for Under $50 was originally published on 1. Jimmy Choo Men | $42.83 Source:General Jimmy Choo Men Eau De Toilette Spray 3.3 oz Purchase Link 2. Lululemon Slides | $49.00 Source:General Plush fit. Solid grip. Slide into Restfeel for comfort between workouts. 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Personalized Cooler Bag for Men | $24.50 Source:Cooler Bag Keep your drinks and brews ice cold with this stylish cooler bag that can be customized with Dad's initials. Purchase Link 11. MVMT Field Men's Watch by Movado | $34.50 Source:MVMT Have a field day. Inspired by the outdoors and the gear to get you there, the Field features our first fixed number dial and a water resistant 41mm case. Featuring matte taupe stainless steel and green lume dial accents. Purchase Link 12. 12″ Screen Magnifier for Cell Phone | $22.99 Source:Screen Magnifier HD Retro TV smart phone screen magnifier can magnify your phone screen 2-4 times, Perfectly adapting to the curvature of the human eye. Perfect for watching movies and more. Purchase Link 13. Zales Cross Pendant | $41.30 Source:Zales Cross Pendant Men's Rope-Textured Cross Pendant in Stainless Steel with Gold-Toned IP – 24″ gifts Purchase Link 14. 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Sacha Jenkins, filmmaker who mined the Black experience, dies at 53
Sacha Jenkins, filmmaker who mined the Black experience, dies at 53

Boston Globe

time18 minutes ago

  • Boston Globe

Sacha Jenkins, filmmaker who mined the Black experience, dies at 53

He was 'an embodiment of 'for us, by us,'' journalist Stereo Williams wrote in a recent appreciation on Okayplayer, a music and culture site. 'He was one of hip-hop's greatest journalistic voices because he didn't just write about the art: He lived it.' Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up And he lived it from early on. Mr. Jenkins, raised primarily in the Astoria section of Queens, was a graffiti artist as a youth, and sought to bring an insider's perspective to the culture surrounding it with his zine Graphic Scenes X-Plicit Language, which he started at 16. He later co-founded Beat-Down newspaper, which covered hip-hop; and the feisty and irreverent magazine Ego Trip, which billed itself as 'the arrogant voice of musical truth.' Advertisement Mr. Jenkins later served a stint as the music editor of Vibe magazine and wrote for publications such as Spin and Rolling Stone, before turning his attention to the screen. Advertisement 'There's a huge void, right?' he said in a 2022 interview with Okayplayer. 'There weren't a lot of documentaries about hip-hop for the longest time. I think hip-hop generated some of the strongest, most powerful storytellers of our generation with the music so it's only natural that we would create projects in the film and television realm that would have resonance.' He joined Mass Appeal, a New York-based media and content company, as the chief creative officer in 2012. Three years later, he directed 'Fresh Dressed,' a documentary that chronicled the rise of urban and hip-hop fashion, tracing elements of Black style from the antebellum plantations of the South to the world's fashion tents. Other notable documentaries included 'Wu-Tang Clan: Of Mics and Men' (2019), an Emmy-nominated four-part series that depicted the members of the groundbreaking hip-hop group from Staten Island as 'human-scaled -- determined, gifted, anxious, fallible,' music critic Jon Caramanica wrote in a review in The New York Times. 'Bitchin': The Sound and Fury of Rick James' (2021) explored the radiant and sordid career of the punk funk master, who minted anthems of debauchery including the 1980s hits 'Super Freak' and 'Give It to Me Baby,' but who also crossed the line from personal hedonism to criminal abuse. The film premiered at the 2021 Tribeca Film Festival. Mr. Jenkins dipped further back into history with 'Louis Armstrong's Black & Blues' (2022), which drew heavily from the personal writings of the artist known as Satchmo, from his reel-to-reel audio diaries and from his letters, read by rapper Nas. The film shed light on the inner racial struggles of a jazz giant who generally kept mum on the topic while becoming a global celebrity beloved by white audiences. Advertisement Mr. Jenkins's films 'were homecomings for Black folk who watch these films with the hope that it's us behind the camera,' artist and writer DJ Lynnée Denise, wrote in an essay. She argued that his work stood in contrast to white directors Ken Burns and Martin Scorsese, whose documentaries about Black music 'replicate centuries of symbolic and material imbalance between Black performers and white industry.' Sacha Sebastian Jenkins was born Aug. 22, 1971, in Philadelphia, the younger of two children of Horace B. Jenkins, an Emmy-winning filmmaker, and Monart Renaud, a visual artist from Haiti. His family moved to Silver Spring, Md., a suburb of Washington, and after his parents separated, his father moved to Harlem and the rest of the family settled in Astoria. 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Advertisement In the late 1990s, Ego Trip expanded to books, including 'Ego Trip's Big Book of Racism!' which caught the eye of producers at VH1. The cable network enlisted the Ego Trip team to develop satirical shows including 'TV's Illest Minority Moments,' which lampooned the media's depictions of people of color, and 'The (White) Rapper Show,' a reality competition. Mr. Jenkins also published several books, including collaborating with Eminem on the rapper's 2008 book 'The Way I Am.' In addition to his wife, Mr. Jenkins leaves a son, Marceau, a stepdaughter, Djali Brown-Cepeda, and a grandson. Mr. Jenkins's tart views on race in America were on display in 'Everything's Gonna Be All White,' his 2022 Showtime docuseries that sought to tell 'a tale of two Americas, one white, one not,' featuring pointed commentary about racism from a broad swath of people of color. The documentary touched on the notion of a Black Jesus, the Jan. 6, 2021, Capitol attack, and 'white noise,' which Mr. Jenkins argued happens to people of color when they internalize messaging from the white power structure. 'It's a subliminal fuzz, constant, like a ringing in your ear,' he said in an interview that year with the film and television news site The Credits. 'It's always there, right, but you become used to it. If you focus on that frequency, it's going to confuse you, encourage you to make the wrong decisions, like not being conscious of casting folks of color in a film about folks of color.' This article originally appeared in

Sara Sidner Reports in 'The Simril(l)s: A Family in Black and White' for The Whole Story with Anderson Cooper
Sara Sidner Reports in 'The Simril(l)s: A Family in Black and White' for The Whole Story with Anderson Cooper

CNN

time34 minutes ago

  • CNN

Sara Sidner Reports in 'The Simril(l)s: A Family in Black and White' for The Whole Story with Anderson Cooper

June 10th, 2025 EPISODE PREMIERES SUNDAY, JUNE 15 AT 8PM ET/PT NEW YORK, NY – (June 10, 2024) – The Whole Story with Anderson Cooper , a five-time Emmy® Award-winning CNN Original, returns with a powerful portrait of a multi-racial Southern family that confronts and explores its painful shared history— and comes together in spite of it. 'The Simril(l)s: A Family in Black and White' with CNN Anchor/Senior National Correspondent Sara Sidner premieres Sunday, June 15 at 8pm ET/PT on CNN. In York County, South Carolina, two halves of the Simril(l) family exist: the white side, descended from slave holders, and the Black side, descended from people enslaved on the Simril plantation. The two were segregated for over a century— unaware of their shared background— until Spenser Simrill began reaching out to others with the same last name 11 years ago, in the hopes of learning more about his family's clouded history. What he and his newfound relatives uncovered was a complicated legacy built around slavery, Reconstruction Era racial terrorism, and the unbelievable villains and heroes at the center of it. As they prepare for their 2025 reunion celebration, Spenser Simrill and Michael Simril continue their search to unearth more of the Simril(l) story. They investigate their ancestors' violent run-ins with Klansmen in the county, as well as their family's 1871 migration to Liberia in pursuit of economic prosperity. Together, the Simril(l)s of today consider how their blended families can share resources moving forward, enrich each other's lives, and serve as a blueprint for racial healing. 'The Simril(l) lineage is full of remarkable characters who were unafraid to challenge power at fraught times in our nation's history,' said Sidner. 'I was so taken not only with their story, but also their ability to embrace it with such grace and dignity. As we look to the Juneteenth holiday, I see this family as a model for how we can all reckon with our pasts to forge a better, more united future.' The Whole Story with Anderson Cooper is a collection of unique and immersive single subject, one-hour episodes from CNN's Emmy® and Peabody Award-winning longform storytelling team showcasing character-driven stories, special interviews, and investigative deep dives featuring reporting from CNN's anchors and correspondents . The series is executive produced by Susan Chun. The Whole Story with Anderson Cooper will stream live for pay TV subscribers via , CNN connected TV and mobile apps on Sunday, March 30. 'Fentanyl in America: A Way Out' will also be available on demand beginning Monday, March 31 to pay TV subscribers via CNN connected TV and mobile apps, and Cable Operator Platforms. Past episodes of The Whole Story are available to stream on demand now on Max. The Whole Story is also available as a CNN Podcasts showcast. Visit or listen wherever you get your podcasts. ### About CNN Originals The CNN Originals group develops, produces and acquires original, long-form unscripted programming for CNN Worldwide. Amy Entelis, executive vice president of talent, CNN Originals and creative development, oversees the award-winning CNN Originals portfolio that includes the following premium content brands: CNN Original Series, CNN Films, CNN Flashdocs, and the newly formed CNN Studios, an internal production studio which creates long-form programming for CNN's global platforms. Since 2012, the team has overseen and executive produced more than 60 multi-part documentary series and 70 feature-length documentary films, earning more than 110 awards and 445 nominations for the cable network, including CNN Films' first Academy Award® for Navalny . Acclaimed titles include the Peabody Award winning and 13-time Emmy® Award-winning Anthony Bourdain Parts Unknown ; five time Emmy® nominee, Apollo 11 , directed by Todd Douglas Miller; Carville: Winning is Everything, Stupid directed by Matt Tyrnauer; Emmy® nominated Eva Longoria: Searching for Mexico ; the Emmy® Award-nominated 'Decades Series': The Sixties , The Seventies , The Eighties , The Nineties , The 2000s , and The 2010s, executive produced by Tom Hanks and Gary Goetzman; The Last Movie Stars , directed by Ethan Hawke about the lives and careers of actors and humanitarians Joanne Woodward and Paul Newman; the Emmy® Award winning Little Richard: I Am Everything , directed by Lisa Cortés; Luther Vandross: Never Too Much , directed by Dawn Porter; The Many Lives of Martha Stewart ; This is Life with Lisa Ling ; Primetime Emmy® and duPont-Columbia Award-winning, RBG , directed by Betsy West and Julie Cohen; See It Loud: The History of Black Television , executive produced by LeBron James and Maverick Carter; Space Shuttle Columbia: The Final Flight in partnership with the BBC; the Producers Guild Award and three-time Emmy® Award-winning Stanley Tucci: Searching for Italy ; BAFTA nominee and Directors Guild Award winner, Three Identical Strangers , directed by Tim Wardle; the American version of the British institution Have I Got News For You; and the five-time Emmy® Award-winning United Shades of America with W. Kamau Bell ; and The Whole Story with Anderson Cooper . CNN Originals can be seen on CNN, the CNN Original Hub on Max and discovery+, the CNN Originals FAST channel, and for pay TV subscription via CNN apps and cable operator platforms. About Warner Bros. Discovery Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, Max, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de, HGTV and others. For more information, please visit . Press Contacts The Whole Story Press Contacts Sara Sidner Press Contacts

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