Latest news with #MSCHF
Hypebeast
09-07-2025
- Business
- Hypebeast
再出奇招！MSCHF 最新巨型雕塑「King Solomon's Baby」將依據買家數量分割多份
本文看點 紐約布魯克林藝術與時尚團體MSCHF以其大膽創意再次引發熱議，繼今年初在 Nanzuka Underground 舉辦的「Material Values」展覽後，他們回歸故鄉，推出全新作品「King Solomon's Baby」。這座大型雕塑將於 7 月 10 日在Pioneer Works亮相，以當代視角重新詮釋聖經中「所羅門王斷子」的寓言，將作品的命運交由買家決定，進行一場別開生面的「肢解」實驗。 規則簡單明瞭：若僅一位買家購入，雕塑將以 10 萬美元的價格完整出售；若有多位買家參與，作品將依人數分割——兩位買家各支付 5 萬美元獲得一半，三位買家則分成三份，以此類推，最多可分割成 1000 份，每份僅需 100 美元。MSCHF 稱這為「財務信任跳躍 Financial Trust Fall」，邀請收藏家下注，賭其他人會跟進，分攤成本並為早期參與者「背書」。 這件作品延續了 MSCHF 一貫的參與式奇觀風格，通過諷刺性的創作揭示市場價值與所有權的荒誕。他們過去的作品，如 Art Basel Miami 的「ATM 排行榜」或將Damien Hirst 畫作切割成單點出售，皆以挑釁方式挑戰藝術市場邏輯。 「King Solomon's Baby」將於美東時間 7 月 10 日下午 2 點在 7 點至 9 點在 Pioneer Works 舉行公開接待，8 點 30 分進行象徵性的首刀切割。隨後兩天，雕塑將根據最終買家數量完成分割，這一過程將在線上直播並開放現場觀看，最終的碎片狀態將展出至 7 月 13 日的 Pioneer Works 第二週的週日活動。 MSCHF 以幽默的方式解決了藝術品購買、儲存與運輸的物流難題，提出「何不共同分擔？」的挑釁問題。這不僅是一場藝術實驗，更是一次對消費文化與收藏行為的深刻反思。 相關報導 >走進陶瓷器工作室 ZI YONE CRAFT STUDIO 展覽《In use, In pause》 >攝影師 Greg Girard 新作《HK:PM》登陸 M+ 幕牆，重現 70 至 90 年代香港光影之旅 >盧浮宮為解決遊客擁擠問題啟動 2.7 億歐元設計競賽，將為「蒙娜麗莎」打造專屬展廳
Hypebeast
09-07-2025
- Entertainment
- Hypebeast
紐約藝廊 Olympia 舉辦「CAKE」可食藝術展：逾 30 位藝術家聯手呈獻一夜限定甜蜜狂歡
本文看點 隨著紐約的夜晚變得更加溫暖，藝術圈進入季節性放緩，一群人手持叉子與盤子，聚集在Olympia畫廊外的街道上，參加名為「CAKE」的單晚限定展覽。這場展覽以 Marie Antoinette 那句傳說中的名言「讓他們吃蛋糕」為靈感，匯集了 30 多位藝術家的可食用藝術品，將這座位於下東區的雙層空間化為一個臨時甜點沙龍。 畫廊形容，這場展覽最初是「對日益嚴峻的全球社會政治局勢的諷刺回應」，但最終呈現的卻是一場關於愉悅、短暫與食物凝聚力的溫柔沉思。打破傳統畫廊「只看不摸」的規則，CAKE 邀請觀眾以「分食」的方式挑戰常規，創造出一場別開生面的藝術體驗。 每件甜點作品通過色彩、質地、技法或概念，延續了藝術家的創作脈絡，以糖霜詩意探討反商品化、勞動與衰敗等主題。展品從幽默俏皮的作品，如 Heather Benjamin 的「Cockroach Cupcakes」與 Robin F. Williams 的卡通風「Pie in the Face」，到更具雕塑感的「real or cake」創作，如 Leah Dixon 的高聳「Bavarian Khalifa」與 Eli Hill 和 Stephanie Temma Hier 合作的「Cake Seafood Platter」，其他亮點包括 Naomi Nakazato 的柚子泡沫火山口與 Madeline Bach 的「Orchid Summit II」。 自 2020 年創立以來，由 Ali Rossi 掌舵的 Olympia 畫廊以其顛覆性與挑釁精神聞名。在這個夏夜，畫廊將這一使命推向新高度，營造出親密、連結與社群的氛圍：未經討論便保留中央作品不被觸碰的默契、眾多雙手在作品間傳遞的痕跡，以及食物作為意想不到卻易於消化的藝術媒介——在食用中改變觀者的體驗。 完整參展名單如下： Alicia AdamerovichYura AdamsCassandra Mayela AllenMadeline BachHannah BeermanHeather BenjaminWells ChandlerFung CheungMagnet CurryEmily DavidsonLeah DixonTamara GonzalesAisling HamrogueColleen HermanStephanie Temma HierEli HillErin Lee JonesMelissa JosephHein KohLizzy LundayLee MaxeyCristina de MiguelNicole MourinoNaomi NakazatoSarah NsikakKeisha Prioleau-MartinErika RaneeAdrianne RubensteinAlex SchmidtPauline ShawJessica StollerRobin F. WilliamsMie Yim. Olympia41 Orchard York, NY 10002 相關報導 >再出奇招！MSCHF 最新巨型雕塑「King Solomon's Baby」將依據買家數量分割多份 >美國天普大學宣佈開辦 Kendrick Lamar 深度課程：全面拆解傳奇饒舌巨擘的生命脈絡 >McDonald's 日本推出全新夏季限定福袋
Hypebeast
09-07-2025
- Business
- Hypebeast
MSCHF's ‘King Solomon's Baby' Sculpture Is Meant To Be Dismembered
Summary After turning heads withMaterial Values, hosted at Nanzuka Underground earlier this year, creative collectiveMSCHFmakes a return to its Brooklyn roots with 'King Solomon's Baby', a large-scale sculpture bound for the butcher. Debuting on July 10 atPioneer Works, the piece revives the biblical parable with a contemporary twist, placing its fate of dismemberment in the hands of its buyers. The premise is simple: if sold to just one buyer, the sculpture will go for $100,000 USD as is. But if multiple partiers chime in, the artwork will be split accordingly – two buyers will each get $50,000 USD halves, three buyers means three slices, and so on. It's what the collective calls a 'financial trust fall,' inviting collectors to take a gamble, hoping others will follow and retroactively justify their buy-in. The project builds MSCHF's streak of participatory spectacles which expose the absurdity of market value and worth via satirical inventions and artworks. It's the same game of trust and ownership seen in previous pieces, like the Art Basel MiamiATM Leaderboardor the time theysevered and solda Damien Hirst painting as single dots. Sales open 2PM EST on July 10. The public reception runs from 7–9PM at Pioneer Works, with the ceremonial first slice at 8:30PM. Over the next two days, the sculpture will be divided into its final number of pieces in a durational performance, streamed online and viewable in person. The work in its fragmented final state will remain on display through Pioneer Works' July Second Sunday. A cheeky solution to the logistical headache of art buying, storing and shipping, MSCHF asks: why not split the burden?
Time of India
18-06-2025
- Automotive
- Time of India
Eye for detail: A Cannes Lions design special
At the Cannes Lions International Festival of Creativity, while Grand Prix winners often dominate headlines, the true breadth of work extends across all metal categories. In " BE Extraordinary ," a series where we collaborate with Harsh Kapadia, CCO, Grey India , we look beyond the top accolades to spotlight campaigns that earned silvers and bronzes, yet may not always receive widespread attention. This edition delves into specific approaches in design that exemplify innovation and effective brand engagement. Mattel Creations: 'Not Wheels', MSCHF The 'Not Wheels' campaign, a collaboration between Mattel Creations and the agency MSCHF, presented a counter-intuitive approach to toy marketing. Instead of promoting new, pristine Hot Wheels cars, the initiative focused on selling vintage, used, and even explicitly 'broken' models. This concept aimed to engage consumers by offering a limited-edition collection of Hot Wheels cars that might feature broken tires, damaged windscreens, or detached doors. The strategy behind 'Not Wheels' was multi-faceted. It sought to tap into growing discussions around sustainability and waste reduction, offering an alternative in a market often driven by new product acquisition. Furthermore, in an era dominated by electronic gadgets, the campaign aimed to reignite interest in traditional toys by presenting them with a unique narrative. The messaging adopted a tongue-in-cheek tone, specifically targeting individuals with a passion for cars and an appreciation for vintage items that carry a history of use, distinct from showroom-perfect models. Campaign descriptions included phrases like "does not roll" or "cinder block not included," and some promotional content featured "lo-fi ASMR unboxing videos," playfully acknowledging the imperfect state of the approach aimed to appeal to the Hot Wheels collector base by offering unique, imperfect items, fostering conversation around the brand's traditional polished image. This initiative was recognised with a Bronze Lion. Caption with Intention, The Academy of Motion Picture Arts and Sciences, FCB Chicago The "Caption with Intention" campaign, developed by The Academy of Motion Picture Arts and Sciences in collaboration with FCB Chicago, addressed a fundamental challenge in accessibility for deaf and hard-of-hearing audiences. Traditional closed captioning, while providing a textual representation of dialogue, often fails to convey crucial elements of cinematic storytelling such as emotional tone, nuances in sound design, or the identity of a speaker. This absence can diminish a viewer's ability to fully engage with the narrative and the artistic intent of a film. The initiative introduced a novel design system for captions by integrating dynamic text animation. This system aimed to transform static words into a more expressive component of the viewing experience. Key features of the redesigned captioning include: Precise synchronisation: Captions are timed to appear with exact precision as each word is spoken, enhancing the flow and clarity of dialogue. Intonation representation: The system utilises variations in type size, weight, and subtle animation to visually convey shifts in vocal volume and inflection, indicating when a voice becomes louder or softer, or the emotional emphasis of a word. Character identification: Different color-coding is employed for captions to distinguish between speaking characters, allowing viewers to immediately identify who is delivering each line without relying on visual cues that might be missed or auditory cues that are absent. The objective was to provide a more nuanced and engaging experience for the over 430 million people globally who rely on captions to watch movies and shows. By focusing on the 'intent' of the design through these seemingly small adjustments, the campaign demonstrated how thoughtful design could significantly enhance accessibility. While "Caption with Intention" was recognised with a Grand Prix, its foundational innovation in making a pervasive utility more empathetic underscores a broader trend towards simplicity and effectiveness in design. Bic, William Shakespeare's 'Romeo and Juliet', VML To commemorate its 75th anniversary, writing instruments maker Bic, in collaboration with the agency VML, undertook a distinctive project to demonstrate the enduring reliability of its pens. The brand's products are often marketed with claims of extensive writing capability, such as being able to write for up to three kilometers. This campaign aimed to visually underscore that claim by connecting Bic's legacy with a significant piece of cultural heritage. The project involved utilising artificial intelligence to meticulously analyze and replicate the handwriting of William Shakespeare. Subsequently, a robotic arm or a specialized mechanism, fitted with a standard Bic pen, was employed to meticulously rewrite the entire text of Shakespeare's Romeo and Juliet in this replicated script. Upon completion, the handwritten book was made available, with the specific Bic pen used for the entire rewriting process included within its pages. This initiative served as a direct product demonstration, illustrating the pen's longevity and consistent performance over a substantial task. The campaign strategically combined cultural resonance—through the iconic literary work of Shakespeare—with modern technology, in the form of AI and robotics, all centered around the physical product itself. The timing of the campaign was also considered, aligning with the "back to school" period, a time when Bic typically sees a peak in sales. This allowed for a connection with students, particularly those engaging with Shakespeare's works. The resulting book became a unique collector's item, offering a tangible representation of Shakespeare's handwriting and Bic's enduring presence in creativity and education. Plastic Blood - OKA Biotech, DM9 The "Plastic Blood" campaign, developed by OKA Biotech, a biotechnology startup specialising in 100 per cent biodegradable and compostable packaging solutions, in collaboration with agency DM9, aimed to visibly demonstrate the pervasive issue of microplastic contamination within the human body. The core objective was to illustrate the severity of this often-unseen problem, particularly in regions like Brazil, where plastic regulation may be less stringent. The campaign's process involved a direct and scientific approach. Blood samples were drawn from individuals, and through a biotechnology process, microplastics present within these samples were carefully extracted. These extracted microplastic materials were then reverse-engineered and reformed into small, recognisable objects—such as miniature plastic bottles, bags, or cups. These forms were chosen to represent common sources through which humans ingest microplastics. By transforming an invisible internal contaminant into tangible, recognisable objects, the "Plastic Blood" campaign sought to create a direct and impactful visual communication of microplastic contamination. The display aimed to underscore the urgency of adopting biodegradable materials and more sustainable consumption practices by presenting a personal and undeniable consequence of plastic pollution. (At BE Extraordinary, a series about the winners at Cannes Lions in collaboration with Harsh Kapadia, CCO, Grey India, we peer outside the Grand Prix, and look at clutter breaking work that picked the silvers and the bronzes, but don't often get discussed.)
Auto Blog
18-05-2025
- Automotive
- Auto Blog
Mercedes-AMG Teamed Up With a Viral Art Collective on Weird Car-Inspired Furniture
The collection of works you can buy are available to view from May 15-17 at the NYCxDesign Festival in New York City. To many bona fide car enthusiasts around the world, Mercedes-Benz's high-performance division, AMG, is primarily known for powerful and fast versions of vehicles from the three-pointed star. However, its latest collaboration explores a creative junction that transcends its reputation for sheer speed. As part of its efforts for the 2025 NYCxDesign Festival, AMG was recruited to work with the provocative and controversial artist collective MSCHF (pronounced as 'mischief) on a collection of conceptual avant-garde art pieces. 0:00 / 0:09 Nissan's revolutionary self-driving tech hits Japan's streets Watch More Titled 'MSCHF x AMG: Not for Automotive Use,' the Brooklyn-based artists collaborated with the high-performance brand on a collection of pieces that incorporate aesthetic elements and actual components from Mercedes-AMG cars into the design of some modern furniture pieces, including chairs, lamps, and even trash bins. But if you were thinking something akin to IKEA, Herman Miller, or even the home collections of Bentley or Bugatti, think again. These pieces are more akin to sculptures that belong in the Whitney or MoMA than any multi-million-dollar high-rise penthouse. MSCHF and AMG were inspired by 1960s Italian design The 'Not for Automotive Use' collection consists of nine individual items, including: Seatbelt Shelf — an aluminum 5-tier shelf stabilized by five double-ended sets of seatbelts in AMG red and yellow, which can be independently clipped and unclipped to maintain even tension. — an aluminum 5-tier shelf stabilized by five double-ended sets of seatbelts in AMG red and yellow, which can be independently clipped and unclipped to maintain even tension. Seatbelt Light — A lamp made out of an aluminum frame and an AMG seatbelt. Buckling the seatbelt turns on the lamp and unbuckling it and allowing the seatbelt to spool back turns the light off. — A lamp made out of an aluminum frame and an AMG seatbelt. Buckling the seatbelt turns on the lamp and unbuckling it and allowing the seatbelt to spool back turns the light off. Seatbelt Chair — A steel-framed chair where AMG seatbelts are the back and bottom cushions. A single solid red seatbelt wraps around the chair frame and is clipped at the bottom of the chair. Autoblog Newsletter Autoblog brings you car news; expert reviews and exciting pictures and video. Research and compare vehicles, too. Sign up or sign in with Google Facebook Microsoft Apple By signing up I agree to the Terms of Use and acknowledge that I have read the Privacy Policy . You may unsubscribe from email communication at anytime. Seatbelt Rack — Similar to the Seatbelt Shelf, this aluminum clothes rack is stabilized by five double-ended sets of AMG red and yellow seatbelts. These pair with hangers made from the seatbacks of AMG Performance seats. — Similar to the Seatbelt Shelf, this aluminum clothes rack is stabilized by five double-ended sets of AMG red and yellow seatbelts. These pair with hangers made from the seatbacks of AMG Performance seats. Grille Grill — A charcoal grille with a grilling surface shaped like a Mercedes-AMG GT radiator grille. — A charcoal grille with a grilling surface shaped like a Mercedes-AMG GT radiator grille. Seatbelt Table — A dining table with an aluminum tabletop on a tubular steel base, which is detailed with a double-ended AMG seatbelt. Headlight Couch — A 70s-styled microfiber loungeback couch designed to mimic the shape of the front end of a Mercedes-AMG GT. For the extra touch, it incorporates functional AMG GT headlights with working turn signals. — A 70s-styled microfiber loungeback couch designed to mimic the shape of the front end of a Mercedes-AMG GT. For the extra touch, it incorporates functional AMG GT headlights with working turn signals. Wheel Fan — A floor fan built into an actual AMG Interlagos wheel. It is also styled with yellow AMG seatbelts, which help it stick onto its milled anodized aluminum base. — A floor fan built into an actual AMG Interlagos wheel. It is also styled with yellow AMG seatbelts, which help it stick onto its milled anodized aluminum base. Headrest Chair — A task chair that incorporates three actual AMG headrests slotted onto a tubular steel frame. Inspired by a roll cage, Mercedes and MSCHF say that this piece is supportive of the thighs and lower back for a comfortable posture. MSCHF and Mercedes-AMG claim that the pieces in the collection pay tribute to the Italian Radical Design counterculture movement of the 1960s. In this collection, Mercedes-AMG's cars are reimagined as everyday objects, and some of the pieces are inspired by the late Milanese designer Achille Castiglioni, who used tractor and bicycle seating in his designs. AMG x MSCHF Yes, you can buy this stuff The pieces in this collection will be on display at MSCHF's workshop in Greenpoint, Brooklyn, from May 15-17, marking the first time that the collective has opened its doors to the public. Accompanying this collection is a line of limited-edition apparel, including t-shirts, sweatshirts, and work pants printed with stylized high-res scans of AMG vehicle components and the AMG logo, which are available for purchase on the MSCHF website. Buyers can purchase the furniture in 'very limited quantities' on an exclusive, made-to-order basis. Prices are unknown, but according to MSCHF, all pieces will be available to order until 5/31/2025 and will take 18-36 weeks to make. Final thoughts I was first made aware of this collection through a social media campaign starring storied YouTuber Casey Neistat, a filmmaker who has partnered with Mercedes-Benz and MSCHF in the past. Notably, in 2022, Neistat participated in an MSCHF experiment in which a thousand $20 keys gained access to one shared car. MSCHF's provocative art pieces are designed for maximum virality and controversy. They were the brainchildren behind stunts like Lil Nas X's 'Satan shoes,' a perfume that smells like WD-40, the infamous Big Red Boots, as well as Tax Heaven 3000, an anime dating simulation video game that doubles as Turbotax-esque federal income tax return filing software. Overall, I think the link between AMG and MSCHF is a very creative endeavour, especially given MSCHF's reputation for ruffling social, moral, and legal feathers in the past. However, given this, I think some fat-walleted AMG enthusiasts will jump at the opportunity to own one or a few of these pieces.
