
stc group is the third-strongest telecom brand worldwide
stc group, Saudi Arabia's leading digital enabler, has been ranked as the third strongest telecommunications brand globally in the 2024 Brand Finance Telecom 150 Report.
Developed by Brand Finance, the world's leading independent brand valuation consultancy, the Telecom 150 Report is a dedicated industry ranking that assesses the world's top 150 strongest telecoms brands.
Utilizing the Brand Strength Index (BSI), the 'Strongest Telecom Brand' ranking evaluates key factors such as resilience, customer perception, and the depth of a brand's relationship with its audience.
This achievement highlights stc group's ability to outperform competitors in building trust, engagement, and lasting connections with its customers.
Mohammed R. Abaalkheil, Vice President of Corporate Relations at stc group, commented: 'At stc group, we don't just keep up with change—we stay ahead of it. Our brand strength stems from this relentless pursuit of innovation, ensuring our customers always have access to cutting-edge, trusted digital solutions. By anticipating trends and shaping the future of connectivity, we empower individuals, businesses, and communities to thrive in a rapidly evolving digital world. This recognition reaffirms our commitment to pushing boundaries, redefining possibilities, and delivering best-in-class technology with excellence and reliability.'
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Saudi Gazette
25-05-2025
- Saudi Gazette
CIT Minister Alswaha reviews stc Group's digital and technical readiness for Hajj season
Minister of Communications and Information Technology Abdullah Alswaha conducted a field visit on Sunday to stc Group's operations center in Makkah to assess the Group's comprehensive digital, technical, and logistical readiness to serve pilgrims during the 1446 AH Hajj season. The minister was accompanied by Vice Minister and Acting Governor of the Communications, Space and Technology Commission Eng. Haytham Al-Ohali, stc Group CEO Eng. Olayan Mohammed Al-Wetaid, and senior officials. During the visit, stc Group presented its strategic technical plan to ensure optimal service delivery across Makkah, Madinah, and the Holy Sites. The plan includes detailed analysis of network performance at more than 350 key locations, with infrastructure upgrades in areas expected to experience peak capacity. In anticipation of a projected 30% increase in data usage during Hajj, the Group has upgraded over 30 5G sites and developed more than 80 advanced 4G sites. VoLTE (Voice over LTE) technology has also been activated to enhance voice and video communication and enable faster data transmission. To improve coverage, stc has established 21 new sites within the holy sites and deployed 78 mobile communication units to serve high-density areas and zones where permanent infrastructure is difficult to implement. In total, the network will be supported by 421 fixed sites and 77 mobile towers, along with 998 Wi-Fi access points strategically installed to ensure continuous and seamless internet connectivity for pilgrims. The Group has also set up 11 logistics units and 99 maintenance centers across the holy areas, staffed by specialized technical teams operating 24/7 to maintain uninterrupted service throughout the Hajj period. As part of its commitment to digital empowerment and innovation, stc unveiled a pioneering AI-driven initiative to assist pilgrims through multilingual 3D guidance. Featuring one of the largest interactive smart tables in the world, the system enables pilgrims to access comprehensive information about Hajj rituals in an intuitive and user-friendly format.


Makkah Newspaper
22-05-2025
- Makkah Newspaper
ROSHN Group's Brand Value Tops One Billion Dollars, Becomes Saudi Arabia's Most Valuable Real Estate Brand
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Arab News
22-05-2025
- Arab News
Aramco, stc drive Saudi brands' value up 14% to $117bn, new report shows
RIYADH: Saudi Arabia's top 100 brands reached a combined valuation of $116.8 billion as of January, up 14 percent year on year, led by energy giant Aramco and telecom operator stc, according to a new report. Marketing consultancy firm Brand Finance said Aramco retained its position as the Kingdom's most valuable brand for the sixth consecutive year, with a valuation of $41.7 billion. The company's strength stems from its global oil production capabilities and investments in low-carbon technologies. The Kingdom's economy remains heavily influenced by its core sectors — energy, banking, and telecommunications — which together represent nearly 74 percent of the total brand value in the rankings. This sector concentration underscores Saudi Arabia's ongoing economic diversification efforts as part of its Vision 2030 strategy. Andrew Campbell, managing director, Brand Finance Middle East, said: 'Saudi Arabia's brand landscape is evolving at an impressive pace, driven by bold strategies, innovation, and a clear vision for the future.' He added: 'From long-standing powerhouses like Aramco and stc to fast-rising brands like Saudia and Almarai, there's a real sense of momentum across sectors. These brands are not only contributing to the Kingdom's economic transformation but also setting new benchmarks for excellence in the region and beyond.' The report further revealed that stc ranked as the Kingdom's second most valuable brand in 2025, with a valuation of $41.7 billion, up 16 percent year on year. This growth is primarily linked to the successful implementation of its Masterbrand strategy, which facilitated expansion into sectors like banking, cybersecurity, B2B, and IT services through strategic mergers and acquisitions. The report by the London-based brand valuation consultancy showed that stc is also ranked as the strongest brand in Saudi Arabia, earning a Brand Strength Index score of 88.7 out of 100 and an AAA rating. Its continued investment in 5G infrastructure and digital financial services has solidified its position as a telecom leader. An AAA rating is the highest possible credit or brand strength rating, indicating robust reliability, quality, and performance. With brand value up 20 percent to $4.7 billion, Dairy producer Almarai is recognized as the Kingdom's third strongest brand, earning a Brand Strength Index score of 85.5 out of 100 and an AAA brand strength rating. This follows the brand's collaboration with Google Cloud, launched in November, which is driving its digital transformation and enhancing operational efficiency. Almarai is also ranked as the top brand in Saudi Arabia for environmental, social, and governance performance, underscoring its strong commitment to ethical business practices, sustainable farming, and reducing carbon emissions. As for Saudia, its brand value surged by 34 percent to reach $1.1 billion in January, making it the fastest-growing Saudi brand and marking its first time crossing the billion-dollar milestone. This achievement is largely attributed to the airline's bold rebranding, along with advances in AI-driven customer service and infrastructure upgrades, which have significantly boosted its global brand visibility. The report further revealed that ROSHN Group, with a brand value of $1.1 billion, is the highest-ranked new entrant in the Kingdom this year. It also became the most valuable real estate brand in the country and secured a place among the top 20 brands overall. This debut reflects the company's strong financial performance and ambitious expansion strategy. 'Saudi Arabia's brand landscape is evolving at an impressive pace, driven by bold strategies, innovation, and a clear vision for the future. It's particularly exciting to see new entrants like ROSHN Group make such a strong debut, showing that diversification and ambition are paying off,' Campbell added.