37 TikTok-Famous Products That May Surprise You With Just How Useful They Are

Buzz Feed

2 days ago

A copy of Burn After Writing, a guided journal that tens of thousands of reviewers swear by — through a series of questions and thought experiments, it encourages people to take time away from their screens to explore their feelings, both new and old, so they can embrace meaningful ones and try to let others go.
An airtight Deli ProKeeper so beloved that it's gone viral on FridgeTok (if you know, you KNOW). Not only does this free up space and clutter in the fridge, but it keeps deli meat and cheese so fresh that you'll actually get your darn money's worth by preventing waste.
A set of hair-tie bracelets designed to look like *actual* jewelry, so you won't be kicking yourself when you realize you left a hair tie on your wrist for every photo.
A set of Victoria's Secret-inspired seamless "invisible" underwear so soft and stretchy your butt will want to *sing* when you slide them on. This is a true holy grail underwear that doesn't show, doesn't ride up, and somehow manages to look cute all at the same time.
Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz.
An SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a non-sticky, white cast-free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF.
A super effective and strangely whimsical foaming drain cleaner for anyone who wants to make cleaning a whole aesthetic. This gentle but powerful foam pulls up gunk and cleans out drains in sinks, bathtubs, and floor drains, helping prevent plumbing issues and making everything smell ~squeaky clean~.
Olay Super Serum Body Wash that will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the spring sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
E.l.f. Power Grip Dewy Setting Spray so good at its job that reviewers compare it to the $38 Milk Makeup Hydro Grip 👀. If you're looking for all day coverage that still leaves a hydrated, glowy finish, then your face is going to looooove drinking up this hyaluronic acid-infused fine mist spray.
A two-slice slim toaster to fit virtually *anywhere* in your tiny kitchen, and to look gosh darn adorable doing it. Bonus — these long slots make it ideal for larger slices of bread, like your beloved sourdoughs.
Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
A sophisticated leakproof laptop lunch tote with some real "I've got my life together" energy that will make you feel like a deli sandwich super spy when you unzip the ~secret~ insulated compartment at work. This chic little number not only has plenty of room for your grub, but for your laptop, accessories, and all the other bits and bobs you need for a long day at work!
A genius 2-in-1 knife and cutting board perfect for all your quick chopping needs that don't require a whole production of cutting boards. This scissor-like contraption lets you slice against a flat surface for easier use, then slide your veggies into a bowl or on top of a dish in a flash.
A slim organizer tray for your cutlery to save you so much drawer space that you'll feel like you just opened an extra pocket in the universe. No more jamming the messy drawer shut and praying it stays that way, y'all!
A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀.
A rechargeable heated ice cream scoop to give your poor spoons and your biceps a BREAK!! You deserve the sweet bliss of ice cream without feeling like you just did a whole CrossFit workout to get it.
An oh-so-sweet hummingbird lamp with three brightness levels and a touch sensor that reviewers love using as a reading light, a wind-down light, or a nursery light. Bonus: it also functions as an aroma diffuser if you add 3–4 drops of essential oil to the top of its head.
A rectangular Lazy Susan to turn you into a legitimate fridge wizard by holding *way* more than the traditional round version. This features 360-degree rotation, so when you install it in the fridge, you can easily access condiments and foods at the "back" by spinning them closer to yourself. No more accidentally dumping pickle jars on your unsuspecting feet!!
A "spray and go" enzyme-based laundry stain remover that works its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes, so you don't have to do any heavy scrubbing yourself.
A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.
A portable car vacuum that lets you explore the great outdoors or enjoy a particularly messy snack without worrying about it all piling up until you have to get an expensive deep car clean. With this easy peasy gadget, you can scoop it all up and leave your interiors looking brand spanking new.
A pair of lightweight legging-style joggers reviewers swear by for perfect Lululemon Align Jogger alternatives, especially because the wickaway fabric feels cozy and ~expensive~ at the same time. If you are a fan of wide-cut flat waistbands, you need to invest in a pair of these, stat.
A "Nap Guardian" doorbell cover that parents, pet owners, and nap lovers swear by to prevent the doorbell from ringing at all hours of the day. Now babies can stay asleep, very excitable dogs can stay on the couch, and very sleepy humans can get the shut-eye they deserve.
A pack of dual-sided SneakErasers designed so that one side of them cleans scuffs, dirt stains, and grime, and the other side whitens them, restoring your sneakers and their soles to their former glory. Take THAT, passage of time.
A jar of all-in-one decor paint, a chalk-style paint with a built-in primer designed to easily glide on furniture, upholstery, and any wood, metal, and glass surfaces. It's eco-friendly and dries with a chalky matte finish within 30 minutes of application, making it a boon for parents doing DIY projects. Reviewers use it on everything from old couches to front doors to dressers to fences.
A touchscreen mist cleaner, because your laptop, phone, tablet, and car screen all have one thing in common, which is that they are BEGGING you to (gently!!) clean them. They have put up with your grubby post-lunch fingers for FAR TOO LONG!!! The mister itself even doubles as a microfiber cloth to wipe it down streak-free.
An app-controlled hybrid air purifier and nightstand with a HEPA filter for anyone playing Olympic levels of "making efficient use of space." This is an absolute game-changer for pet owners or allergy-prone humans, helping deodorize air and pick up pet dander (it even has a handy Pet Mode!). Reviewers love this for living areas and bedrooms alike.
A bone conduction Bluetooth pillow speaker that I'm not entirely unconvinced isn't witchcraft?? You can place it under your pillow so only *you* hear the sound projecting from it, so you can keep streaming content, listening to audiobooks, or even playing white noise and sleep sounds without disturbing anyone else in the room.
A set of silicone toothbrush and razor holders you can stick on the bathroom or shower wall to keep your little buddies germ free and easily accessible.
A set of safe-locking magnetic duvet clips to keep that sucker in the duvet cover where it BELONGS instead of sagging to the bottom of your bed like a sack of fluffy potatoes. You can pin these securely to duvets up to ten pounds in weight and then easily remove them with a magnetic key when the cover needs a wash.
An electric travel kettle for all the tea, coffee, and oatmeal monsters out there who want instant, portable access to their lifeblood. People love this for at-home use when they're not traveling, too — it boils SUPER fast for quick cuppas, and has a small profile that makes it easy to put away.
A set of convenient suctioning "Food Cubby" dividers to portion out plates so food, sauces, and dressings don't co-mingle — perfect for picky eaters young *and* old who would rather pretend that we don't live in a world where broccoli and mac 'n' cheese are occasionally allowed to touch.
A cloud-shaped utility knife you *need* in your life if you're a person who gets a lot of packages — this will save you a whole lot of time and effort (and DESPAIR over your ruined nails) with quick, easy cuts.
A leakproof collapsible water bottle to make you feel a little bit like a witch when you roll it back up and it just ~disappears~ conveniently in your purse.
A "Magic Tap" automatic drink dispenser as the ultimate parent hack — this battery-operated, spillproof system easily slides into jugs of water, milk, and juice in your fridge to make it easy for kids to serve themselves. Essentially, it means a whole lot more independence for the kiddos, and a WHOLE lot more convenience for you.
A magnetic microwave cover perfect for anyone whose Panera soup obsession has caused a few too many messes. This conveniently sticks to the top of your microwave so you always have it handy, and don't have to spend your Tuesday night peeling broccoli cheddar off the microwave walls.
A deeply innovative "Laundry Turtle" to make pulling things out of the dryer a breeze. Simply put it on top of your clothes, turn the dryer barrel, and use the flexible "turtle" to scoop everything up. Reviewers love the ease of this versus a laundry basket, especially since it's collapsible and *much* easier to store.