‘Big winner': AFL chief doubles down on Thursday football despite criticism
League chief executive Andrew Dillon on Tuesday defended the key slot but promised he would push for a wider spread of teams playing on Thursday nights next season.
Thursday night football was embraced for a full season for the first time this year. Declaring that move a success, Dillon said the timeslot had delivered an average TV audience of 1.06 million viewers – up one per cent on last year – and average attendance of 40,000 – four per cent lower than last year's 42,000.
'Thursday nights have averaged above the season average, so that's a tick. Thursday nights have rated extremely well, but what I think is important is that we have a spread of teams that play through those different slots, so absolutely we will take that on board,' Dillon said from the sidelines of the inaugural AFL industry summit at Marvel Stadium.
'We have evolved the fixture over the last couple of years with the floating fixture, which is not always as popular with all of our fans. But we think that is one important part.
Loading
'Maybe this year is a bit of an outlier in terms of the teams that were selected earlier on, some big Victorian teams, who were in pretty solid form at the time the floating fixture was put in. That hasn't come to fruition.
'Again, the games are still rating pretty well, are still pretty well attended, but we will take on the feedback from fans, broadcasters and our clubs as we look to the 2026 fixture.'
The past two months in the heart of winter and the school year have been a hard sell for the timeslot, broadcasters Seven and Foxtel not helped by the disappointing campaigns of power clubs Carlton (six Thursday night games so far this season) and Essendon (five). The two clubs are also likely to meet on a Thursday night in round 24.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
ABC News
44 minutes ago
- ABC News
AFL Round 21, Melbourne vs West Coast, Gold Coast vs Richmond, Sydney vs Essendon, Collingwood vs Brisbane live updates — blog, scores and stats
After an astonishing final quarter collapse last week, Melbourne hosts the lowly West Coast desperately needing a win to ease the pressure on its premiership coach. Later on Saturday, Gold Coast hosts Richmond at Carrara Stadium from 4.10pm and Sydney hosts Essendon at the SCG from 4.15pm in a twilight double-header. Saturday's final match is a rematch of the 2023 grand final as Collingwood hosts Brisbane at the MCG from 7.35pm. Follow the live blog below, keep up to date with all the latest stats in our ScoreCentre, and tune in to our live radio coverage. All times AEST
News.com.au
2 hours ago
- News.com.au
‘Best coin spent': Ginnivan responds after giving Crows fans the bird as young Hawk to be fined
Hawthorn young gun Jack Ginnivan is the latest AFL player set to be sanctioned for giving the bird to Adelaide supporters. Ginnivan was caught on camera pulling his finger to Crows fans while walking off Adelaide Oval after the Hawks' 14-point loss on Friday night. The 22-year old, who's set to cop a $1000 fine for the incident, took to Instagram to respond to a video of the act with the comment: 'Best coin spent.' FOX FOOTY, available on Kayo Sports, is the only place to watch every match of every round in the 2025 Toyota AFL Premiership Season LIVE in 4K, with no ad-breaks during play. New to Kayo? Get your first month for just $1. Limited-time offer. Ginnivan would join the likes of Geelong's Bailey Smith and West Coast's Harley Reid in getting fined for the middle-finger salute in 2025. 'There was definitely a one-fingered salute from Jack Ginnivan,' Herald Sun reporter Jon Ralph said on Fox Footy. 'I think we call that the Bailey Smith ... the going rate is $1000, we saw Bailey Smith double-finger salute and also Harley Reid earlier in the year. 'That's what (Ginnivan) does, that's Hok-ball for you.' Ginnivan was among Hawthorn's best players on Friday night, finishing with 20 disposals and two goals. The youngster's post-game bird weren't his only cheeky antics on the night, with Ginnivan turning to the crowd after kicking an epic goal on his left foot late in the third quarter and pointing to his ear.
7NEWS
3 hours ago
- 7NEWS
Former Sydney Swans player Brandon Jack unloads on AFL industry in debut novel, Pissants
Far from the roar of the SCG, former AFL player Brandon Jack has found peace leaving selfies with young footy fans behind. Instead, the son of rugby league great Garry Jack and brother of ex-Sydney Swans star Kieren has been visiting bookstores around Australia, signing copies of his debut novel Pissants. 'I've had moments where I've felt like, 'yeah, this is more enjoyable to me than football ever was,'' Jack tells AAP. Looking back, his five-year, 28-game AFL career was not so much the realisation of a childhood dream as a period of intense anxiety. 'I had five years kind of being on the fringe; of being in the team, out of the team, of resenting the team for not being in it,' he says. 'Post-footy and seeing a psychologist for a long time, I realised there's this fear of, 'am I good enough?' 'I was continually just told, 'no, no, no.' That did something to me that I don't think I reconciled or realised until years later.' Those feelings of rejection are at the heart of Pissants, which details the misadventures of a crew of rowdy AFL players who can't find what it takes to win the approval of coaches, teammates and fans. With stardom painfully close but never within reach, the group self-medicate with drugs, alcohol and a shared twisted sense of humour. While Pissants is a work of fiction, the inspiration is obvious. 'The book is almost like different versions of me at different points in my life communicating with each other,' Jack says. Those voices will be familiar to those who read Jack's memoir 28, in which he detailed his attempts to numb the pain of an unsuccessful and unsatisfying footy career with alcohol. But the adage 'comedy equals tragedy plus time' rings true in the case of Pissants, where the absurdity of life in the AFL system is a source of humour above all else. In a series of uncomfortable interactions, players find themselves telling journalists, coaches and club psychologists what they want to hear, while thinking and feeling something completely different. The authenticity will appeal to footy fans sick of hearing about players 'taking things one week at a time'. 'I hate the whole media training thing that happened in footy - I really do,' Jack says. 'I think it deprived us of so many opportunities to have interesting characters.' Jack admits there was nothing interesting about the front he presented during his playing days. 'The way we were at the Swans was club-first: you are not to stand out. So I didn't really have a personality externally. 'I did a lot of writing but I would never share it. I was always very secretive with my stuff.' There were fears of standing out and concerns he'd be seen as uncommitted. 'As a football player, your primary purpose is to play football and to win games for your team. 'In my third year, when I was worried about my contract, I stopped going to uni part-time because I didn't want anything to be a distraction, or for people to think I was distracted.' Like the characters in Pissants, Jack floundered in footy purgatory, unable to win respect in the game but feeling forbidden from finding an identity outside it. Much has changed for him since leaving the Swans in 2017 and the 31-year-old is pleased to see footy is moving forward too. The likes of Bailey Smith and Jack Ginnivan lead a new breed of AFL players praised by fans, media pundits and sponsors for showing their personalities. But one thing remains the same. 'It's a lot easier to be who you are if you're a successful player,' Jack says. Those not performing well rarely speak publicly - and if they do, it's typically to play the clown. 'One of my least favourite things is when a footy player who didn't have a very successful career comes out and just takes the absolute piss out of himself and that becomes their kind of schtick,' Jack says. 'I've been there and it's f***ing tough. It hurts you deeply.' He suspects some players still face the struggles depicted in Pissants. 'At every club, there are five or six guys who are in this spot and I can just so clearly picture them in someone's garage drinking beers while the senior game is on because they just don't want to watch it.' Having explored the complexity of his feelings about football across two books, Jack is ready to move on. He is working on a series of short stories that have nothing to do with sport and is excited to see where writing takes him. 'It'll be interesting to see when the switch sort of flicks from 'football player turned writer' to just 'writer'. That would be nice,' Jack says. 'But I'm not going to crucify myself waiting for it to happen. It'll happen eventually.'
