Thank You, Jimmy Fallon, for Making the Google Pixel 10 Event Fun
In the first 10 minutes of the keynote, Fallon brought back excitement, poked fun at the absurdities of a tech event and ushered in an authenticity that is, frankly, usually lacking from the tech CEOs who usually kick off these kind of events. As a Swiftie, he had me almost immediately when he called today's Pixel hardware drop a "Taylor Swift album announcement for nerds." (He's right, by the way.)
At today's Made by Google event, the company dropped a whole lot of new hardware, including the Pixel 10, Pixel 10 Pro Fold, Pixel 10 Pro XL, Pixel 2A earbuds and Pixel watch 4.
Fallon wasn't the only celebrity to make a surprise appearance. The show kicked off with a star-studded "I'm passing the phone to" video that began with Alex Cooper and included Lando Norris, the Jonas Brothers and Steph Curry. Curry apparently uses Gemini AI for basketball, as does Norris, and the Jonas Brothers filmed a music video using the Pixel 10's new cameras and AI tools.
But none of these guests compared to Fallon, who acted as possibly the first ever hype man for Pixel hardware, shouting the names of features as Adrienne Lofton, Google's Global Vice President of Product Marketing, introduced the new hardware. We also got a taste of Fallon's late night show in an intimate living room set with two chairs and a podcast mic, where he kicked off the event interviewing Google's Senior Vice President of Platforms and Devices Rick Osterloh about the future of Pixel phones.
Google's decision to include these people is one of the smartest keynote redesigns I've seen. Having Fallon host the keynote meant we got so much less jargon. While tech enthusiasts and experts are fluent in AI buzzwords and concepts like walled gardens, Fallon gave Google the opportunity to explain why these updates matter for real-life Pixel users -- something that can sometimes get lost as product reps run through all the new upgrades in traditional keynotes.
But it's more than just good-natured fun. All of the new hardware and software drops during the last few years have focused on AI. While tech companies, including Google, push us to integrate AI in our daily lives and delegate our mundane tasks and some critical thinking, it was refreshing to bring back a little humanity to this next generation of tech.
Jimmy Fallon, if you or one of your employees ever end up reading this, allow me to speak on behalf of all of us tech nerds and say: Thank you.
And Apple, you have one month to nail down Stephen Colbert for your iPhone 17 event.
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