Deion Sanders criticizes waiting too long to honor late Colorado coach: 'Why we wait?'

USA Today

20-04-2025

Deion Sanders criticizes waiting too long to honor late Colorado coach: 'Why we wait?' After a jersey retirement ceremony at Colorado, coach Deion Sanders questioned why Colorado waited so long to honor football legends who died.
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Travis Hunter speaks on Coach Prime's impact throughout his career
Travis Hunter explains how Coach Deion Sanders has shaped him as both a player and person and how he's helped guide him throughout the years.
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BOULDER, Colo. — Colorado football coach Deion Sanders made a series of remarks Saturday that criticized and questioned why the university waited so long to put up a statute in honor of late Colorado coach Bill McCartney.
The school announced Saturday that it was erecting a statue of McCartney to be unveiled before a home football game this year. But McCartney, the winningest coach in CU history, died in January, prompting Sanders to give a searing speech about the best way to honor previous greats.
Sander said he would try 'not to get in trouble with what I'm about to say.'
Then he launched into it:
'Why we wait?' Sanders said after his team's annual intrasquad spring game at Folsom Field. 'Wouldn't we have wanted him to see? To be involved in it? To feel it? To feel the love, the respect the appreciation?
'Why we wait?'
The school noted in its announcement that the statute of McCartney is a project 'two full years in the making.' McCartney's family announced in 2016 that he was diagnosed with late-onset dementia/Alzheimer's. His condition deteriorated from there before his death at age 84.
When told the statute was two years in the making, Sanders said, 'Make it.'
'How we in the making?' he asked. 'This is a new generation. Everything y'all want, you want it right now. You go get it right now. You don't wait for nothing no more, do we? You wanna go, we go. You wanna eat, who we call? UberEats? Everything we get is right now. We want something, we order it off Amazon, right now. We ain't no waiting generation no more. That's over. That's a wrap on that. Everybody in here is impatient. You're (working) up something right now, putting it out as I speak. This ain't that no more. Let's stop.'
Deion Sanders ties his remarks to number retirement ceremony
Sanders' remarks come after a week of controversy involving another honor for other previous Colorado stars: his quarterback son Shedeur and two-way star Travis Hunter. Both had their jersey numbers retired Saturday in a ceremony at Folsom Field. An announced crowd of 20,430 cheered as their highlights were played on the stadium video board.
But Sanders heard backlash about it from former Colorado players earlier this week after it was announced on Monday. Those former players thought it was premature to retire their numbers less than four months after they played their last college game. The last Colorado player to have his jersey number retired was running back Rashaan Salaam in 2017, 23 years after he won the Heisman Trophy in 1994 and less a year after he died in 2016.
Sanders said he was 'sad' because he wanted McCartney to see that statue.
'He can't see that,' Sanders said. 'The same thing with Rashaan, right? How long did we wait? … How many years after his death?'
Sanders said his policy is to 'give people their flowers while they can enjoy them and they can smell them.'
Sanders made the same point earlier in his postgame news conference Saturday when asked about the jersey retirement ceremony for Hunter and his son Shedeur. Before the game, Colorado football fans lined up to take pictures with the Heisman Trophy won last December by Hunter.
'I'm not gonna really wait, so I give you your flowers now,' he said. 'I'm not gonna wait 20 years down the street, then bring you back and you limping and can barely walk or some tragedy happens to recognize your greatness and what you contributed to this program.'
He suggested the decision to retire their jersey numbers now was made by athletic director Rick George. Hunter and Shedeur Sanders are now only the fifth and sixth players to have their jersey numbers retired in the 135-year history of Colorado football.
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What happened in Colorado's spring game?
The Gold team beat the Black team, 25-17, using an unconventional scoring system. No statistics were provided by the school, and several players did not play because of injury. After snow fell on Boulder Saturday, an announced crowd 20,430 showed up to enjoy the sunshine on Saturday — the third-biggest spring crowd in school history, all coming under Sanders watch since his hiring in December 2022.
But the big story was the quarterbacks and battle to replace Shedeur. In a bit of surprise, 17-year-old freshman Julian Lewis worked with the first-team offense against the first-team defense instead of Kaidon Salter, the veteran transfer from Liberty.
Deion Sanders said the reason for that was 'kind of disciplinary.' But their overall performances weren't enough to establish who's the top QB right now.
'The QB battle is gonna be really good this year,' offensive tackle Jordan Seaton said.
In other news, Sanders awarded a scholarship to walk-on safety Ben Finneseth, a self-proclaimed 'zero-star' player out of high school in Durango. Sanders has praised his attitude and work ethic.
He only had scholarship offers from Division II schools out of high school but opted to walk on at CU in 2021, before Sanders arrived in December 2022.
'Thank you for believing in me,' Finneseth said he told Sanders.
'First time I've seen Ben cry,' Seaton said of scene in the locker room when the news was announced.